This presentation outlines a tried, tested and trusted 6 step content marketing framework to help you develop the kind of content marketing that captures an audience's attention, is appropriate to their buying cycle, keeps them nourished, and moves them seamlessly along the conveyor belt toward your end conversion goal.
The presentation is divided into the following sections
01 - 06 - Intro
07 - 14 - Context
15 - 23 - Know your customer
24 - 32 - Audit your content
34 - 41 - Map your content too your buyer
43 - 50 - Create an editorial plan
51 - 57 - Promote your content
59 - 60 - Measure performance
61 - 65 - Conclusion
- 66 - Acknowledgements
Attempting content marketing without clear content marketing goals and metrics isn't worth doing; It's like nailing jelly to the wall. It won't stick.
Content Marketing is about creating relevant, customer-centric marketing content that moves your potential customers along their buying cycle, toward a decision to purchase from you.
But before you create content to support your marketing efforts, you need to answer several baffling questions like: What types of content should you use? What channels should you engage audiences in? What calls to action should you focus on? What interactions should you measure? What metrics should you track and report on, and how frequently: Daily, weekly, or monthly?
A goal setting framework gives purpose to your content marketing
The purpose of this presentation is to introduce several helpful frameworks for setting content marketing goals and metrics.
Goals are essential to the completion of any strategic activity that requires the best use of resources: Goals give us purpose, destination and direction.
Content marketing is complex and it needs clarity of focus, buy-in from team members, and regular updates for stakeholders on how the activity is tracking toward goal.
I delve beyond Jay Baer’s 4 Buckets of Content Marketing metrics, to oultine a more complete framework for tracking 7 content marketing metrics that marketers simply can’t afford to ignore, and the tools to track them.
Metrics make us accountable to answer tricky questions about content marketing performance like: Does our content appeal to our key audiences? Which formats are working and which aren’t? How is content influencing audiences? Are we forging the basis of better long-term and more efficient relationships with existing and future customers? And how is all of this content activity contributing to our bottom line?
This presentation comes from the Content Marketing Essentials webinar series I produced for Idio, the content intelligence platform, built to help marketers think and act more strategically with their content marketing.
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Social Media & Content Marketing Strategy Planning for 2014Kaitlin Carpenter
Originally delivered to the Chesapeake Regional Tech Council for the monthly Social Media Marketing Forum on January 31, 2014.
Includes a basic overview of content strategy, marketing, and planning; how to create an editorial calendar; how to brainstorm and repurpose content; and other planning tips and resources.
How to Budget and Plan Your 2020 Content Marketing StrategyInfluence and Co.
We know it can be hard to stick to your guns and get your content marketing planned in advance, with an allocated budget and a thought-out strategy. But you really cannot waste another second. While you're preoccupied with trying to figure out the why and how, your competitors are busy creating content, publishing it, using it to nurture leads and engage their audience, and ultimately, getting a leg up.
This deck addresses:
Why content marketing should be your No. 1 priority for 2020
How to budget for your content initiatives
Team members you'll want to consider to help you drive these efforts
How to put together a documented content strategy
A process for creating content
Tech that will aid your efforts
Content Curation Scorecard for Content Marketing SuccessRoger Parker
Roger C. Parker's Content Curation Scorecard helps content marketers evaluate their content curation efforts in 10 important areas. Use this scorecard to make sure that you are providing helpful, relevant information on a consistent basis.
Regular use of the Content Curation Scorecard provides a fresh perspective, identifying areas of excellence as well as areas requiring attention.
This deck covers:
How to create a documented content marketing strategy
How the marketing funnel works
The content tactics you should use to generate leads
How to measure success
The tech needed to help you pull it all off
Some findings on lead generation from NetLine's "2019 State of B2B Content Consumption and Demand Report for Marketers"
Attempting content marketing without clear content marketing goals and metrics isn't worth doing; It's like nailing jelly to the wall. It won't stick.
Content Marketing is about creating relevant, customer-centric marketing content that moves your potential customers along their buying cycle, toward a decision to purchase from you.
But before you create content to support your marketing efforts, you need to answer several baffling questions like: What types of content should you use? What channels should you engage audiences in? What calls to action should you focus on? What interactions should you measure? What metrics should you track and report on, and how frequently: Daily, weekly, or monthly?
A goal setting framework gives purpose to your content marketing
The purpose of this presentation is to introduce several helpful frameworks for setting content marketing goals and metrics.
Goals are essential to the completion of any strategic activity that requires the best use of resources: Goals give us purpose, destination and direction.
Content marketing is complex and it needs clarity of focus, buy-in from team members, and regular updates for stakeholders on how the activity is tracking toward goal.
I delve beyond Jay Baer’s 4 Buckets of Content Marketing metrics, to oultine a more complete framework for tracking 7 content marketing metrics that marketers simply can’t afford to ignore, and the tools to track them.
Metrics make us accountable to answer tricky questions about content marketing performance like: Does our content appeal to our key audiences? Which formats are working and which aren’t? How is content influencing audiences? Are we forging the basis of better long-term and more efficient relationships with existing and future customers? And how is all of this content activity contributing to our bottom line?
This presentation comes from the Content Marketing Essentials webinar series I produced for Idio, the content intelligence platform, built to help marketers think and act more strategically with their content marketing.
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Social Media & Content Marketing Strategy Planning for 2014Kaitlin Carpenter
Originally delivered to the Chesapeake Regional Tech Council for the monthly Social Media Marketing Forum on January 31, 2014.
Includes a basic overview of content strategy, marketing, and planning; how to create an editorial calendar; how to brainstorm and repurpose content; and other planning tips and resources.
How to Budget and Plan Your 2020 Content Marketing StrategyInfluence and Co.
We know it can be hard to stick to your guns and get your content marketing planned in advance, with an allocated budget and a thought-out strategy. But you really cannot waste another second. While you're preoccupied with trying to figure out the why and how, your competitors are busy creating content, publishing it, using it to nurture leads and engage their audience, and ultimately, getting a leg up.
This deck addresses:
Why content marketing should be your No. 1 priority for 2020
How to budget for your content initiatives
Team members you'll want to consider to help you drive these efforts
How to put together a documented content strategy
A process for creating content
Tech that will aid your efforts
Content Curation Scorecard for Content Marketing SuccessRoger Parker
Roger C. Parker's Content Curation Scorecard helps content marketers evaluate their content curation efforts in 10 important areas. Use this scorecard to make sure that you are providing helpful, relevant information on a consistent basis.
Regular use of the Content Curation Scorecard provides a fresh perspective, identifying areas of excellence as well as areas requiring attention.
This deck covers:
How to create a documented content marketing strategy
How the marketing funnel works
The content tactics you should use to generate leads
How to measure success
The tech needed to help you pull it all off
Some findings on lead generation from NetLine's "2019 State of B2B Content Consumption and Demand Report for Marketers"
[Webinar] Content Amplification Playbook: Harness Social Media to Boost Your ...Influence and Co.
Whether it’s a webinar, whitepaper, blog post, or video, compelling content is imperative to a marketer’s success. Although creating that content is important, your most critical work starts immediately thereafter.
Every piece of content that is published is competing for your audience's attention. How do you ensure that your content can reach and engage the right audience members? Marketers have realized that social media presents a valuable opportunity to amplify your content while attracting the right people to engage with that content.
this deck outlines:
An effective step-by-step process for amplifying content to the right audience
A handful of tips and tactics for using social media to promote content
Why content will get zero engagement without the right distribution strategy
There are also links to free resources provided at the end of the deck that will help you amplify your content and effectively share it out to your network.
How To Make Content Marketing Magic With $5K, $10K, and $15K Per MonthInfluence and Co.
Budgets. Every department has them, and often they're the main reason you can or can't do something. But when budget is the driving factor in whether or not your team takes on an outsourced service — like content marketing, for example — it's crucial to know exactly what you're getting yourself into. You need to be aware of what your possibilities are, what you can achieve, how much of a time commitment it will be, and whether the results will be worth it.
Zeroing in on $5K, $10K, and $15K a month budgets, this deck breaks down:
What a content strategy looks like at each monthly budget level
Each strategy deliverable and how it benefits your company
Results you can expect
There are also free resources at the end of the webinar, including a content calculator that will help you determine the type of content you need to be creating based on your budget.
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Khoros
74 percent of online consumers get frustrated when content is not personalised to their interests. With the data available, brands should deliver the experiences their audiences ask for across channels. Join this session to learn how you can unlock key insights to drive lasting customer loyalty.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
The Search Performance Brief (SPB) is Brafton's proprietary data-driven content creation process that maximizes the likelihood of ranking for target keywords and driving qualified traffic.
https://www.lafabbricadellarealta.com/entertainment-marketing-plan-template/
Don't start from scratch, base your marketing efforts on a proven template.
Navigating Social Media in 2015 - Presentation (Blank Page Consulting)Danni Eickenhorst
Blank Page Consulting President Danni Eickenhorst presents this social strategy 101 - from developing your message to choosing your platform. More at www.BlankPageSTL.com.
Sales enablement requires marketing and sales to work together to best close leads into customers. Here’s how marketing can better empower sales with the most important contact information using HubSpot.
10 steps to creating a B2B content strategyChris Bailey
Why are you creating content, who are you writing it for, and how will you help them in a way no one else can? Content that doesn't support your SEO strategy, isn't discoverable or doesn't level up to a wider message is a wasted opportunity, wasted marketing budget and, potentially, wasted new client revenue. A content strategy takes up-front work to get it right, but pays off long term in better SEO performance, more cost-effective use of marketing materials and better results.
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
The 25 Must-Read Content Marketing Presentations of 2013David Laubner
2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more),
Please let me know of any corrections or missed presentations that should be here.
The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as fast as possible. Now you have an inventory of content, but for some reason, it just won’t take off.
You aren’t alone. Start with an objective review of what content working and what is not. But before you audit your own activities, make sure you know what to look for.
How do you make sense of content? By focusing on the research before the creation. Content creation is not a strategy. Creating a content strategy should be a data driven exercise robust in data.
How to Build Your B2B Marketing Empire From the Ground UpMarketingProfs
As we celebrate and reflect on our 10th anniversary at the MarketingProfs B2B Marketing Forum, let's look to the future with hope and excitement. Let's learn from what has worked, and abandon what hasn't. Let's challenge one another to achieve epic results. Let's build to last.
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance – and why that will allow marketers to execute their most ambitious, creative work yet.
[Case Study] Streamlining the Content Lifecycle - Dun & BradstreetKapost
A SiriusDecisions Summit 17 case study featuring Liz Gertz, VP of Marketing Operations at Dun & Bradstreet
Summary:
Unifying multiple marketing teams across multiple markets to one strategy requires some major hurdle jumping and silo breaking. Dun & Bradstreet broke through the chaos of spreadsheets and email chains and enabled their go-to-market strategy by prioritizing a strong foundation around strategic alignment and collaboration.
Join Liz Gertz, VP of Marketing Operations at Dun & Bradstreet to discover how a global organization is uniting its marketing teams to deliver the right content to the right customer at the right time.
Key Takeaways:
- Best practices for building a solid strategic foundation that can scale when implementing new technologies
- How to determine the right time to scale technology and strategy across a global organization
- How a centralized content operation can increase engagement and efficiency at the same time
If your company needs to submit a Online Promotion Management Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/375Y2of
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
[Webinar] Content Amplification Playbook: Harness Social Media to Boost Your ...Influence and Co.
Whether it’s a webinar, whitepaper, blog post, or video, compelling content is imperative to a marketer’s success. Although creating that content is important, your most critical work starts immediately thereafter.
Every piece of content that is published is competing for your audience's attention. How do you ensure that your content can reach and engage the right audience members? Marketers have realized that social media presents a valuable opportunity to amplify your content while attracting the right people to engage with that content.
this deck outlines:
An effective step-by-step process for amplifying content to the right audience
A handful of tips and tactics for using social media to promote content
Why content will get zero engagement without the right distribution strategy
There are also links to free resources provided at the end of the deck that will help you amplify your content and effectively share it out to your network.
How To Make Content Marketing Magic With $5K, $10K, and $15K Per MonthInfluence and Co.
Budgets. Every department has them, and often they're the main reason you can or can't do something. But when budget is the driving factor in whether or not your team takes on an outsourced service — like content marketing, for example — it's crucial to know exactly what you're getting yourself into. You need to be aware of what your possibilities are, what you can achieve, how much of a time commitment it will be, and whether the results will be worth it.
Zeroing in on $5K, $10K, and $15K a month budgets, this deck breaks down:
What a content strategy looks like at each monthly budget level
Each strategy deliverable and how it benefits your company
Results you can expect
There are also free resources at the end of the webinar, including a content calculator that will help you determine the type of content you need to be creating based on your budget.
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Khoros
74 percent of online consumers get frustrated when content is not personalised to their interests. With the data available, brands should deliver the experiences their audiences ask for across channels. Join this session to learn how you can unlock key insights to drive lasting customer loyalty.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
The Search Performance Brief (SPB) is Brafton's proprietary data-driven content creation process that maximizes the likelihood of ranking for target keywords and driving qualified traffic.
https://www.lafabbricadellarealta.com/entertainment-marketing-plan-template/
Don't start from scratch, base your marketing efforts on a proven template.
Navigating Social Media in 2015 - Presentation (Blank Page Consulting)Danni Eickenhorst
Blank Page Consulting President Danni Eickenhorst presents this social strategy 101 - from developing your message to choosing your platform. More at www.BlankPageSTL.com.
Sales enablement requires marketing and sales to work together to best close leads into customers. Here’s how marketing can better empower sales with the most important contact information using HubSpot.
10 steps to creating a B2B content strategyChris Bailey
Why are you creating content, who are you writing it for, and how will you help them in a way no one else can? Content that doesn't support your SEO strategy, isn't discoverable or doesn't level up to a wider message is a wasted opportunity, wasted marketing budget and, potentially, wasted new client revenue. A content strategy takes up-front work to get it right, but pays off long term in better SEO performance, more cost-effective use of marketing materials and better results.
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
The 25 Must-Read Content Marketing Presentations of 2013David Laubner
2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more),
Please let me know of any corrections or missed presentations that should be here.
The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as fast as possible. Now you have an inventory of content, but for some reason, it just won’t take off.
You aren’t alone. Start with an objective review of what content working and what is not. But before you audit your own activities, make sure you know what to look for.
How do you make sense of content? By focusing on the research before the creation. Content creation is not a strategy. Creating a content strategy should be a data driven exercise robust in data.
How to Build Your B2B Marketing Empire From the Ground UpMarketingProfs
As we celebrate and reflect on our 10th anniversary at the MarketingProfs B2B Marketing Forum, let's look to the future with hope and excitement. Let's learn from what has worked, and abandon what hasn't. Let's challenge one another to achieve epic results. Let's build to last.
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance – and why that will allow marketers to execute their most ambitious, creative work yet.
[Case Study] Streamlining the Content Lifecycle - Dun & BradstreetKapost
A SiriusDecisions Summit 17 case study featuring Liz Gertz, VP of Marketing Operations at Dun & Bradstreet
Summary:
Unifying multiple marketing teams across multiple markets to one strategy requires some major hurdle jumping and silo breaking. Dun & Bradstreet broke through the chaos of spreadsheets and email chains and enabled their go-to-market strategy by prioritizing a strong foundation around strategic alignment and collaboration.
Join Liz Gertz, VP of Marketing Operations at Dun & Bradstreet to discover how a global organization is uniting its marketing teams to deliver the right content to the right customer at the right time.
Key Takeaways:
- Best practices for building a solid strategic foundation that can scale when implementing new technologies
- How to determine the right time to scale technology and strategy across a global organization
- How a centralized content operation can increase engagement and efficiency at the same time
If your company needs to submit a Online Promotion Management Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/375Y2of
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
Heidi Bullock, VP of Demand Gen at Marketo, presents how to create a solid planning strategy for 2015. She discusses how to handle any challenges you may face next year, secrets to success, and great ideas for marketing programs.
Work Together Even When You're Not Together: Marketing Collaboration in the C...Marketo
Collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a global marketing organization. Without the ability to store, share, and monitor your campaigns and content on a common platform, you are doomed to work within the silos of your company and the silos of your laptop. The potential result of this disconnect can range from wasted content to inconsistent messaging.
Join this month's LaunchPoint series webinar to discover:
- The latest and greatest in marketing automation and file sharing platforms
- Content collaboration tools that save time and keep branding consistent between teams
- How centralizing assets can ease global content translation and localization
- Real-time content and campaign sharing that can spark new ideas and educate your organization
4-Step Marketing Formula to Startup Success - Pure Design SolutionPure Design Solution
Are you prepared to get a free access to the formula that will kickstart your business’s marketing and skyrocket your startup? These 4 Step marketing formula to startup success.
If your company needs to submit a Product Launch Advertising Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3rBeW9S
Description of Rezolto, our team, services, competencies and experience incl. an overview of brands we have been supporting and working with during the last 3 years.
In short: We help lifestyle companies grow sales and boost profits.
If your company needs to submit a Website Launch Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/37hqBPB
Why You Should Consider a Virtual Outsourced Agency for Your Marketing Needs_...Snigdha488394
See many of Webtage’s outsourced web technologies & marketing success stories here. Read our testimonials, see the awards we have won, and see the industries we service.
Our digital build & market experience spans multiple industries, but our strongest strengths are B2B/technology, education, healthcare, and professional services. Our clients achieve sustained visibility because we conduct online campaigns the solid way. We are here to build a relationship with your business and work with you as your creative, marketing & technology partner.
Best Digital Marketing Agency in Chicago
Marketing has changed, some of the change is obvious, but I want to talk briefly about one of the subtle changes that affects you, and your ability to grow your business using all of the new online tools...that is a basic
shift in the way you may find and keep customers with today’s business climate. And it’s a fundamental change in the way most small business owners think about their marketing – but it works. We see it working every day using the tools of Email and Social Media Marketing/ Engagement!
Proposal For Analyzing Organizational Process Bottlenecks PowerPoint Presenta...SlideTeam
If your company needs to submit a Proposal For Analyzing Organizational Process Bottlenecks Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3f4aquA
Every aspect on how to build relationship at the level of international business and market development.
Practical case-analysis and examples are used to explain the process on how, when, where and with what you can build global business relationships while having a preventive understanding of solutions and resources needed and used to reach such goal with distant and different cultural and personality preferences.
The Author: Dr. Said El Mansour Cherkaoui is an Advisor in International Business, international marketing and the related fields of operation management and development. He can be reached at saidcherkaoui24@gmail.com
Similar to Sharpen Your Content Marketing In 6 Steps (20)
This presentation accompanies a webcast about how to plan top performing marketing content, including mapping content to the buying cycle, plotting a 12 month editorial calendar and aligning content planning with buyer and business needs. The accompanying webcast is available here http://bit.ly/wmconf-webcast
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
44% of marketing managers struggle to measure content ROI
This inability to measure the ROI of content marketing motovated me to write the leading content marketing ROI guide for Smart Insights http://bit.ly/content--roi-guide, which gives in-depth guidance on how to calculate the cost of content marketing and measure the return on investment.
In these slides I outline the simple yet effective costing model, and show you how, by breaking out the component costs of content into labour, production and distribution, you can work out your content marketing cost, which provides the basis for evaluating your content marketing ROI. I also demonstrate the lag between content marketing creation and the pay back and how you need to keep focused on great content creation and distribution, until your content marketing ROI is positive.
This presentation comes from the Content Marketing Essentials webinar series I produced for Idio, the content intelligence platform, built to help marketers think and act more strategically with their content marketing.
Successful B2B content marketing is connecting with your archetypal B2B buyer at every stage of their buying journey.
Day in, day out, marketers everywhere create content that goes unnoticed, to content landfill. Doug Kessler calls this a deluge of crap.
Faced with this overwhelming surplus of content, B2B buyers select, filter out, and engage only with content that is relevant to them, their purpose and their passion.
In this post I argue the case for gathering more meaningful B2B buyer insights to construct solid B2B buyer personas to guide our content creation and connect with our prospective buyers.
The connection between B2B buyer insights and content creation
Gathering buyer insights and creating content are closely linked disciplines, the former occurring earlier than the latter, by some margin. To see the relative position of the two disciplines, I've outlined the content marketing spectrum below.
This presentation comes from the Content Marketing Essentials webinar series I produced for Idio, the content intelligence platform, built to help marketers think and act more strategically with their content marketing.
In 15 minutes I want to impart a content marketing framework that small business owners and managers can take back to the office and implement.
I draw on my first-hand experience of running content marketing training programmes and my work with more than 200 small businesses in Devon and Somerset, to demonstrate the “why” and the “how” of content marketing.
I want participants to go away with an understanding of why it’s best to abstain from creating new content, until they have a content marketing plan.
Participants will leave with:
An understanding of the value of content
An understanding of the value of buyer personas
A process for uncovering content themes
A structure to create valuable content
This presentation provides a simple 6 step content marketing framework to help businesses plan the content they need to provide customers online in order to transform their use of fast broadband internet and achieve faster business growth.
The Superfast Broadband Business Support Programme is led by Peninsula Enterprise and delivered with consortium partners Business West and Wessex Enterprise on behalf of the Department for Communities and Local Government (DCLG) and Local Authorities.
This is an ERDF Competitiveness funded programme worth £6m and runs from April 2012 to March 2015.
The service is dedicated to helping businesses maximise the opportunities of Superfast Broadband (SFBB) and associated technologies.
The aim of the program is to transform the way businesses in rural areas use a faster internet connection by offering information and business support to open up the opportunities made possible by more effective working practices, accessing new markets and greatly improving productivity.
The program offers top value one-to-one specialist expertise and access to training and advice.
The Challenge
Deciding what to publish, how to publish it, for whom, in what format, are the modern day marketing challenges facing all businesses.
What’s on the slide deck?
In this slideshow I'll take you through 6 Steps To A Solid Content Marketing Plan, referencing a tried and tested framework that pulls together 6 interlinked and interdependent marketing and publishing disciplines:
1. Know your audience
2. Audit your content
3. Map your content to your buyer
4. Create your editorial calendar
5. Promote your content
6. Measure your performance
What will you learn?
You'll discover some the best content marketing tools and techniques and their inventors and see my recommendations for using them in your daily marketing business to deploy purposeful content marketing to help you attract customers and grow your business.
This presentation was give to an international audience of publishing professionals working in cross-media from Greece, Italy, Slovenia, Germany, France, USA, Australia, UK and Sweden. The purpose of the presentation was to show how old media models are being disrupted and that there is no turning back from disintermediation. Case studies demonstrate the new rules of free market publishing.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.