SlideShare a Scribd company logo
6 Reasons Why Your Business
Needs to Start Writing Content
Presented by
Viselance.com
What Makes Good Content?
Informative Valuable
Engaging Credible
The Right Content ?
Content-Oriented Audience-Oriented
Content =
Authority
What is authority content
“It’s the difference between
marketing messages andmarketing messages and
content that actually creates
the experience of authority. This
is an important distinction that
can be summed up with the
short phrase: “Show, don’t tell.”
-Copy blogger
Content=
Trust
78% of
consumers willconsumers will
trust you your
brand if you
create more
customized
content. Source: PRNEWS
Content=More Sales
.
Content
Entertains
People don’t remember
facts, figures, numbers, or
statistics. But they recall,
and spread, stories.
Why do people share
content?
“Being immersed in a
narrative that makes you
laugh or cry passes the
time, is fun, and makes you
want to go out and share
the tale, the experience,
the pathos, or the humor “
O’RIELY
VISELANCE.COM
Thank you

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6 reasons why your business needs to start writing content