This document discusses an app called 6 Degrees of Progress that allows trainers to track client progress. It notes that the health club industry is growing despite economic downturn, and that personal data collection is important for self-improvement but current methods lack trainer involvement. The app would allow trainers and clients to share workout and goals data, building on principles from social networks and using gamification. Its target markets are personal trainers and fitness centers, with a forecasted revenue of $14 million in 3 years by gaining market share in these segments. The app aims to add value through fostering trainer-client relationships and offering customization.

1. 6 Degrees of Progress
track it : talk about it
An app for trainers to measure &
6 DEGREES
maximize progress of
PROGRESS

2. Opportunity is BIG
and growing despite economic downturn
“The Health and Fitness Clubs industry
is expected to remain in a growth phase,
with revenue expected to rise at an
average annual rate of 2.6% to $28.2B in
the five years to 2016”
- IBISWorld, 2011
• Gym membership numbers have increased considerably over the past 10 years,
rising from 36.3 million in 2002 to more than 42.8 million by 2011
• Due to the fragmented nature of the Gym, Health and Fitness Clubs industry, no
players hold a market share larger than 5.0%
• Recent economic conditions have favored the growth of small-budget gyms with
fewer amenities over more expensive, all-inclusive clubs
6 DEGREES
of
PROGRESS
2

3. End-User Segments are Varied
High School Athletes Gym Members Childhood Obesity
- 18,000 schools 45.3 million members Wellness Programs
- 1.5M students in 29,750 health clubs
(boys’ basketball,
football, girls’ basketball) in 2009 (IHRSA) -57M children
Identified as “obese”
in USA
College Athletes (CDC)
- 235 Div 1 Football teams
- 341 Div 1 Basketball teams
6 DEGREES
of
PROGRESS
3

4. Problem is...
and growing despite economic downturn
Personal data collection is an important tool for many people attempting self improvement. Many people find
it helpful to share their data with friend, family, or professional trainers and counselors. Trainers and coaches
also want to track the daily progress of their clients.
• Collected data includes workout logs for athletes, food logs for dieters, and spending logs for
budgeters.
• For our initial market segments we decided to investigate athletic trainers and mental health
counselors. Both trainers and counselors were interested in using a tracking services. After
several interviews we realized that tracking mental health data would require compliance
with HIPPA and other privacy regulations. Meanwhile, athletes and physical trainers would
not need multiple levels of security protecting their workout logs.
• NEED TO WORK ON THIS SLIDE
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of
PROGRESS
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5. Target Market Segments
All segments can benefit from 6 Degrees of Progress technology, but independent
trainers are an untapped market with identified need for tools that will vastly improve
their ability to serve their growing market
Personal Trainers
Independent Training Centers
All Fitness Centers and Training Organizations
6 DEGREES
of
PROGRESS
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6. Revenue Opportunity
Conservative 3 Year Forecast = $14M
• Individual athletes surveyed were willing to pay
between $3-$10 per month for a logging
service.
• Gyms and trainers surveyed were open to
paying $3 per person for a service that covered
all of their clients. There are 250,000 personal trainers/ instructors in the US
and job growth rate is projected to be 24% over the next
10 years (10% above the average for all jobs - 14%)
– Bureau of Labor Statistics (2010)
Year 1 Year 2 Year 3
Market Share 1% 3% 5%
Trainers 2,500 7,680 13,100
Average Fees per Trainer $15 $15 $15
Monthly Fees $37,500 $115,200 $196,600
Yearly Revenue $450,000 $1.382M $2.359M
6 DEGREES
of
PROGRESS
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7. Why we add value
Our data sharing service will build on interaction principles from
social networks such as Facebook and Twitter.
We will use gamification techniques to make data collection
rewarding for end users so that they continue using our service
and making progress towards goals.
Most personal fitness services focus on the end-user athletes
with minimal regard to sharing data with professional trainers,
but we focus on building the relationship between trainers and
clients.
One size does not fit all. Our app will have built in customization
mechanics
6 DEGREES
of
PROGRESS
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