This presentation contains an elaborate (Porter's) Five-Forces Analysis of Car2Go in Frankfurt am Main as a "Free-floating Car-sharing" provider. Additionally, you can find a detailed S-W-O-T Analysis and followinh strategic recommendations for the defined market in Frankfurt, Germany. It has been a strategy project for university so all used information and content is publicly available.
Harley Davidson presentation covers below mentioned aspects:
1)About the brand
2)Decline and improvement
3)Brand history
4)Pricing, place and promotion
5)Road to growth
6)Analytics
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
Case Study: Strategy / Strategic Plan for Charity / Non-ProfitChief Innovation
This is a Case Study of a Strategic Plan we did for a Charity in the southwest U.S.. Posting this to show people an example of what this looks like, and to demonstrate that they can do it themselves instead of paying for a consultant. For larger charities, professional consultants may make sense, but for the smaller ones, a smart Board Member and some volunteers can probably do this. This is based off our own Strategy Methodology for Small Businesses.
Harley Davidson presentation covers below mentioned aspects:
1)About the brand
2)Decline and improvement
3)Brand history
4)Pricing, place and promotion
5)Road to growth
6)Analytics
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
Case Study: Strategy / Strategic Plan for Charity / Non-ProfitChief Innovation
This is a Case Study of a Strategic Plan we did for a Charity in the southwest U.S.. Posting this to show people an example of what this looks like, and to demonstrate that they can do it themselves instead of paying for a consultant. For larger charities, professional consultants may make sense, but for the smaller ones, a smart Board Member and some volunteers can probably do this. This is based off our own Strategy Methodology for Small Businesses.
International Marketing Strategy of Nike Inc.Ananya Jain
The Nike ethos is characterised by an emphasis on the role of internationalisation as an entrenched component of their business strategy. This is reflected by their mission statement, which aims to “bring inspiration and innovation to every athlete* in the world” with the caveat that “*if you have a body, you are an athlete” (Nike.com, 2017). Significantly this emphasises a global outlook, that transcends the elementary definition of international marketing - “the marketing of goods, services and information across political boundaries” (Albaum et al., 2005). Many firms take mercantile approaches to marketing that “satisfy customer requirements profitably” (Marketing and the 7Ps, 2015). Nike, however, follows more holistic principles - “11 maxims” (Farfan, 2017) - that allow it to achieve its fundamental premise - to inspire its global consumer base, albeit in a financially rewarding manner. Armed with a global marketing orientation, Nike caters to a range of customers that have a plethora of demands, which vary along demographic, geographic, and cultural lines. Thus, their marketing model is predicated upon nuanced strategies that consider domestic market variables (domestic and foreign controllables & uncontrollables) (Ghauri & Cateora, 2014). Consequently, and because of the large role that internationalisation has played in Nike’s success story, this paper evaluates its marketing strategy; with a focus on micro, macro, and task analysis.
Capture The Opportunity in Jeans Market - Presentation for Simulation GamesGiang PHUNG
This is the presentation to review the performance of key players in jeans market together with defining the strategy for future growth. The information was based on the simulation games that we played during the coursework in University of Westminster (Westminster Business School) for Marketing Planning and Strategy module
Strategic management is the highest level of managerial activity, in general performed by the chief executive officer (CEO) and executive team of a company, used to specify objectives of the organization by developing policies and plans to achieve these objectives and reach the company’s goals. Also it’s a process of distributing resources of the company so as to pursue the plans.
Strategic management supply overall direction to the entire enterprise. An organization’s strategy should be suitable for its resources, situations, and objectives. The process takes in consideration to join the companies’ strategic advantages to the business environment the organization faces. The important objective of an overall strategy is to make the organization into a position to do its mission effectively and efficiently. A best corporate strategy must include an organization’s goals, policies, and tactics into a cohesive whole.
Adidas has a rich Olympic heritage stretching all the way back to 1928 when Adidas’ running shoes debuted. As a partner of the London 2012 Olympics, Adidas engaged its target consumers and set forth clearly defined objectives in order to create huge amounts of support for Team Great Britain before, during and after the Games.
Présentation pour les véhicules Volkswagen ainsi que la famille Volkswagen. Vous y trouverez de l'information sur l'entreprise en générale ainsi que les particuliaritées chez les véhicules Volkswagen.
Urban Mobility- New business models and shared mobility conceptsaccilium GmbH
Uber, Didi or Gett, who will crown himself the king of urban ground mobility? Without a doubt, it takes the right business model in order to win the ground transportation market and become the dominant player of shared mobility.
Trend Report 01/2019: Focus Platforms in the automotive aftermarketSpeed4Trade GmbH
In the future others will decide in which workshop the car will be repaired: In the automotive parts aftermarket, new competitors from outside the industry such as insurance companies, automobile clubs and leasing companies are preparing to win over workshop customers. With the help of sophisticated parts and workshop portals, traders can react to the loss of customers.
The Trend Report 01 | 2019 with the focus on „Platforms in the Automotive Aftermarket“ “ is dedicated to this and other current discussion topics, such as the requirements for complete wheel configurators, honest practical insights into online shop projects and the future projects in the automotive aftermarket.
International Marketing Strategy of Nike Inc.Ananya Jain
The Nike ethos is characterised by an emphasis on the role of internationalisation as an entrenched component of their business strategy. This is reflected by their mission statement, which aims to “bring inspiration and innovation to every athlete* in the world” with the caveat that “*if you have a body, you are an athlete” (Nike.com, 2017). Significantly this emphasises a global outlook, that transcends the elementary definition of international marketing - “the marketing of goods, services and information across political boundaries” (Albaum et al., 2005). Many firms take mercantile approaches to marketing that “satisfy customer requirements profitably” (Marketing and the 7Ps, 2015). Nike, however, follows more holistic principles - “11 maxims” (Farfan, 2017) - that allow it to achieve its fundamental premise - to inspire its global consumer base, albeit in a financially rewarding manner. Armed with a global marketing orientation, Nike caters to a range of customers that have a plethora of demands, which vary along demographic, geographic, and cultural lines. Thus, their marketing model is predicated upon nuanced strategies that consider domestic market variables (domestic and foreign controllables & uncontrollables) (Ghauri & Cateora, 2014). Consequently, and because of the large role that internationalisation has played in Nike’s success story, this paper evaluates its marketing strategy; with a focus on micro, macro, and task analysis.
Capture The Opportunity in Jeans Market - Presentation for Simulation GamesGiang PHUNG
This is the presentation to review the performance of key players in jeans market together with defining the strategy for future growth. The information was based on the simulation games that we played during the coursework in University of Westminster (Westminster Business School) for Marketing Planning and Strategy module
Strategic management is the highest level of managerial activity, in general performed by the chief executive officer (CEO) and executive team of a company, used to specify objectives of the organization by developing policies and plans to achieve these objectives and reach the company’s goals. Also it’s a process of distributing resources of the company so as to pursue the plans.
Strategic management supply overall direction to the entire enterprise. An organization’s strategy should be suitable for its resources, situations, and objectives. The process takes in consideration to join the companies’ strategic advantages to the business environment the organization faces. The important objective of an overall strategy is to make the organization into a position to do its mission effectively and efficiently. A best corporate strategy must include an organization’s goals, policies, and tactics into a cohesive whole.
Adidas has a rich Olympic heritage stretching all the way back to 1928 when Adidas’ running shoes debuted. As a partner of the London 2012 Olympics, Adidas engaged its target consumers and set forth clearly defined objectives in order to create huge amounts of support for Team Great Britain before, during and after the Games.
Présentation pour les véhicules Volkswagen ainsi que la famille Volkswagen. Vous y trouverez de l'information sur l'entreprise en générale ainsi que les particuliaritées chez les véhicules Volkswagen.
Urban Mobility- New business models and shared mobility conceptsaccilium GmbH
Uber, Didi or Gett, who will crown himself the king of urban ground mobility? Without a doubt, it takes the right business model in order to win the ground transportation market and become the dominant player of shared mobility.
Trend Report 01/2019: Focus Platforms in the automotive aftermarketSpeed4Trade GmbH
In the future others will decide in which workshop the car will be repaired: In the automotive parts aftermarket, new competitors from outside the industry such as insurance companies, automobile clubs and leasing companies are preparing to win over workshop customers. With the help of sophisticated parts and workshop portals, traders can react to the loss of customers.
The Trend Report 01 | 2019 with the focus on „Platforms in the Automotive Aftermarket“ “ is dedicated to this and other current discussion topics, such as the requirements for complete wheel configurators, honest practical insights into online shop projects and the future projects in the automotive aftermarket.
2017 2018 global automobile digitalization radar report汤 汤
To follow the development trend of car industry and precisely predict major changes, CIG has planned and launched the “Digital Radar Project of Global Car Brands” since 2016. A unique survey tool - digital radar frame of global car brands - is adopted for an overall survey of digital transformation of global car enterprises from five dimensions.
CIG will issue a “radar frame report” every 2-3 years with most comprehensive and up-to-date outputs surrounding five dimensions; during these periods, we will output “key subject reports” at intervals focusing on most important and hottest subjects of digital transformation of car enterprises to help industry insiders deal with challenges brought by digital transformation.
This this short PowerPoint presentation, we present:
- Basic definition of Shared Mobility & Car Sharing
- Analysis of the Shared Mobility Market (Worldwide - Europe - Germany)
- Case Study: Share Now
- Car Sharing Outlook
- Performance Indicators and Effects
[237 Pages Report] To analyze micro markets with respect to the individual growth trends, prospects, and contributions to the overall parking management market
Deal of the month tom tom acquired autonomosDirk Freiland
Deal of the month: Clairfield analysed the acquisition of Autonomos, a Berlin-based IT startup specializing in research and development services in the areas of automotive software, by TomTom
Business proposal of an adaptable & simple connected vehicle platform. Pitkraft can be adopted with current production vehicles. In future, Pitkraft can be a platform for connected vehicle & service aggregation.
Automotive social media platform market research Street Formation.comSlideSigma
Street Formation is undoubtedly , the most game changing platform being introduced into the automotive industry. This platform will be released globally, fully laced with various innovative features and concepts to make our adrenaline filled passion a much more interesting one to be apart of. Street Formation is using modern day technologies to their full potential, allowing us to experience things that are currently nonexistent. We have built this platform with unmatched creativity. The automotive niche is one with many colors, personalities, and characters, many of these being displayed through out vehicle. The goal is to unite the industry on a global scale. While also connecting users near each other. We are bringing the emotion back that once roamed the car scene, and creating new ones in ways you can not even imagine.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
As Germany’s largest online vehicle marketplace mobile.de uses recommendations at scale to help users find the perfect car. We elaborate on collaborative & content-based filtering as well as a hybrid approach addressing the problem of a fast-changing inventory. We then dive into the technical implementation of the recommendation engine, outlining the various challenges faced and experiences made.
Most of the city roads, motorways and highways across the globe are creaking under the pressure of teh increases in road vehicles leading to fuel wastages, higher rish in accidents and increase in carbon emission. Efficicent Toll Collect solutions should offer an easy way to collect road user charges, reducing the cost of transaction processing, decreasing the errors, frauds while maximising the revenues.
Similar to 5-Forces Analysis, S-W-O-T, Strategic Recommendations - Car2Go (2017) (20)
what is the future of Pi Network currency.DOT TECH
The future of the Pi cryptocurrency is uncertain, and its success will depend on several factors. Pi is a relatively new cryptocurrency that aims to be user-friendly and accessible to a wide audience. Here are a few key considerations for its future:
Message: @Pi_vendor_247 on telegram if u want to sell PI COINS.
1. Mainnet Launch: As of my last knowledge update in January 2022, Pi was still in the testnet phase. Its success will depend on a successful transition to a mainnet, where actual transactions can take place.
2. User Adoption: Pi's success will be closely tied to user adoption. The more users who join the network and actively participate, the stronger the ecosystem can become.
3. Utility and Use Cases: For a cryptocurrency to thrive, it must offer utility and practical use cases. The Pi team has talked about various applications, including peer-to-peer transactions, smart contracts, and more. The development and implementation of these features will be essential.
4. Regulatory Environment: The regulatory environment for cryptocurrencies is evolving globally. How Pi navigates and complies with regulations in various jurisdictions will significantly impact its future.
5. Technology Development: The Pi network must continue to develop and improve its technology, security, and scalability to compete with established cryptocurrencies.
6. Community Engagement: The Pi community plays a critical role in its future. Engaged users can help build trust and grow the network.
7. Monetization and Sustainability: The Pi team's monetization strategy, such as fees, partnerships, or other revenue sources, will affect its long-term sustainability.
It's essential to approach Pi or any new cryptocurrency with caution and conduct due diligence. Cryptocurrency investments involve risks, and potential rewards can be uncertain. The success and future of Pi will depend on the collective efforts of its team, community, and the broader cryptocurrency market dynamics. It's advisable to stay updated on Pi's development and follow any updates from the official Pi Network website or announcements from the team.
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...Quotidiano Piemontese
Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the telegram contact of my personal pi vendor to trade with.
@Pi_vendor_247
Even tho Pi network is not listed on any exchange yet.
Buying/Selling or investing in pi network coins is highly possible through the help of vendors. You can buy from vendors[ buy directly from the pi network miners and resell it]. I will leave the telegram contact of my personal vendor.
@Pi_vendor_247
how to sell pi coins on Bitmart crypto exchangeDOT TECH
Yes. Pi network coins can be exchanged but not on bitmart exchange. Because pi network is still in the enclosed mainnet. The only way pioneers are able to trade pi coins is by reselling the pi coins to pi verified merchants.
A verified merchant is someone who buys pi network coins and resell it to exchanges looking forward to hold till mainnet launch.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...beulahfernandes8
Role in Financial System
NBFCs are critical in bridging the financial inclusion gap.
They provide specialized financial services that cater to segments often neglected by traditional banks.
Economic Impact
NBFCs contribute significantly to India's GDP.
They support sectors like micro, small, and medium enterprises (MSMEs), housing finance, and personal loans.
how to sell pi coins in South Korea profitably.DOT TECH
Yes. You can sell your pi network coins in South Korea or any other country, by finding a verified pi merchant
What is a verified pi merchant?
Since pi network is not launched yet on any exchange, the only way you can sell pi coins is by selling to a verified pi merchant, and this is because pi network is not launched yet on any exchange and no pre-sale or ico offerings Is done on pi.
Since there is no pre-sale, the only way exchanges can get pi is by buying from miners. So a pi merchant facilitates these transactions by acting as a bridge for both transactions.
How can i find a pi vendor/merchant?
Well for those who haven't traded with a pi merchant or who don't already have one. I will leave the telegram id of my personal pi merchant who i trade pi with.
Tele gram: @Pi_vendor_247
#pi #sell #nigeria #pinetwork #picoins #sellpi #Nigerian #tradepi #pinetworkcoins #sellmypi
How to get verified on Coinbase Account?_.docxBuy bitget
t's important to note that buying verified Coinbase accounts is not recommended and may violate Coinbase's terms of service. Instead of searching to "buy verified Coinbase accounts," follow the proper steps to verify your own account to ensure compliance and security.
The European Unemployment Puzzle: implications from population agingGRAPE
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
what is the best method to sell pi coins in 2024DOT TECH
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and pioneers and resell them to Investors looking forward to hold massive amounts before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade pi coins with.
@Pi_vendor_247
Currently pi network is not tradable on binance or any other exchange because we are still in the enclosed mainnet.
Right now the only way to sell pi coins is by trading with a verified merchant.
What is a pi merchant?
A pi merchant is someone verified by pi network team and allowed to barter pi coins for goods and services.
Since pi network is not doing any pre-sale The only way exchanges like binance/huobi or crypto whales can get pi is by buying from miners. And a merchant stands in between the exchanges and the miners.
I will leave the telegram contact of my personal pi merchant. I and my friends has traded more than 6000pi coins successfully
Tele-gram
@Pi_vendor_247
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the Telegram username
@Pi_vendor_247
2. AGENDA
09.01.2018Strategy Project 2017 - Car2Go 2
01
Scope
What do we analyze in the
course of the Five-Forces
Analysis?
02
Car2Go
Important facts and
information about
the company
03
Five-Forces
Internal rivalry, threat of
substitutes and new entry,
buyer and supplier power
04
S-W-O-T Analysis
What are strengths,
weaknesses, opportunities and
threats of Car2Go’s
business model?
05
Summary of
important Aspects
What are the significant
aspects for strategic
recommendations?
06
Strategic
Recommendations
What to do in the future?
3. AGENDA
09.01.2018Strategy Project 2017 - Car2Go 3
01
Scope
What do we analyze in the
course of the Five-Forces
Analysis?
02
Car2Go
Important facts and
information about
the company
03
Five-Forces
Internal rivalry, threat of
substitutes and new entry,
buyer and supplier power
04
S-W-O-T Analysis
What are strengths,
weaknesses, opportunities and
threats of Car2Go’s
business model?
05
Summary of
important Aspects
What are the significant
aspects for strategic
recommendations?
06
Strategic
Recommendations
What to do in the future?
4. LAST MILE MOBILITY:
Facilities, infrastructure, and services that allow people
to get from their front door to their final destination
via transit without driving a personal vehicle.
09.01.2018Strategy Project 2017 - Car2Go 4
SCOPE OF THE FIVE-FORCES ANALYSIS
The DEFINITION of a free-floating car-sharing is…
Station-based business models make use of
specified locations that indicate the only
places where trips can start or end.
Free-floating car-sharing enables its users to make ONE-WAY
TRIPS with provider-owned cars does without any geographically,
fixed stations . Vehicles can be parked anywhere in PRE-DEFINED
ZONES that are determined by contracts between the service
operator and the INDIVIDUAL MUNICIPALITIES.
Peer-to-peer car-sharing enables car owners
to rent their privately-owned cars to other
private people for usage.
FRANKFURT AM MAIN
5thLARGEST
730.000
5.500.000
300.000 DAILY COMMUTERS
Germany’s
largest
AIRPORT
FINANCIAL CENTER
of Europe
&
…and the MARKET OF INTEREST is
5. AGENDA
09.01.2018Strategy Project 2017 - Car2Go 5
01
Scope
What do we analyze in the
course of the Five-Forces
Analysis?
02
Car2Go
Important facts and
information about
the company
03
Five-Forces
Internal rivalry, threat of
substitutes and new entry,
buyer and supplier power
04
S-W-O-T Analysis
What are strengths,
weaknesses, opportunities and
threats of Car2Go’s
business model?
05
Summary of
important Aspects
What are the significant
aspects for strategic
recommendations?
06
Strategic
Recommendations
What to do in the future?
6. 09.01.2018Strategy Project 2017 - Car2Go 6
Car2Go COMPANY INFORMATION
GERMANY
ITALY
SPAIN
NETHERLANDS
AUSTRIA
CHINA
USA
CANADA
7. 09.01.2018Strategy Project 2017 - Car2Go 7
Car2Go COMPANY INFORMATION
2.200.000 Users
43%
YEAR-OVER-YEAR
BUSINESS GROWTH
Vehicles worldwide
in
14.000
Locations
30
Countries
8
was founded in 2008 as
a SUBSIDIARY company of
8. AGENDA
09.01.2018Strategy Project 2017 - Car2Go 8
01
Scope
What do we analyze in the
course of the Five-Forces
Analysis?
02
Car2Go
Important facts and
information about
the company
03
Five-Forces
Internal rivalry, threat of
substitutes and new entry,
buyer and supplier power
04
S-W-O-T Analysis
What are strengths,
weaknesses, opportunities and
threats of Car2Go’s
business model?
05
Summary of
important Aspects
What are the significant
aspects for strategic
recommendations?
06
Strategic
Recommendations
What to do in the future?
9. 09.01.2018Strategy Project 2017 - Car2Go 9
FIVE-FORCES ANALYSIS
INTERNAL
RIVALRY
THREAT OF
NEW ENTRY
POWER OF
BUYERS
POWER OF
SUPPLIERS
THREAT OF
SUBSTITUTES &
COMPLEMENTS
10. 09.01.2018Strategy Project 2017 - Car2Go 10
INTERNAL RIVALRY
20152014MARKET ENTRY
PARENT COMPANY
25,00035,000REGISTERED USERS
440340FLEET SIZE
CAR TYPES
SmartFortwo A-Class GLA VW Up
11. 09.01.2018Strategy Project 2017 - Car2Go 11
INTERNAL RIVALRY
PRICE
Registration
Basic price/ month
Price / min
Price / hr
Price / km
- -
- € 4.90
- -
€ 1.00 € 1.00
€ 0.25 € 0.15
Basic Comfort
Basic fee / trip € 2.00 € 2.00
Airport fee € 10.00
Source: book-n-drive(2017)
Validation fee
Basic price/ month
Price / min
Price / hr
Price / km
€ 9.00
-
€ 0.26 € 0.31
€ 13.99 € 16.99
- * - *
smart A-Class
€ 0.34
€ 19.99
- *
GLA
Basic fee / trip - - -
Airport fee € 4.90
*up to 200 km – from km 201 it’s 0.29€/km
Source: Car2Go (2017b)
COMPARISON
3 km / 10 min
5 km / 15 min
10 km / 30 min
€ 2.92 € 2.60
€ 3.50 € 3.90
€ 5.00 € 7.80
Trip Basic smart
25 km / 60 min € 9.25 € 13.99
City** - Airport
(14 km / 20 min***)
€ 13.59 € 10.10
SUBJECTS
“Basic” and the “smart” packages
were chosen for comparison due to
their comparability of car types.
TRIP:
“City” set at Zeil 106, 60313 Frankfurt am Main (Germany)
Time estimate of Google Maps Navigator
12. 09.01.2018Strategy Project 2017 - Car2Go 12
INTERNAL RIVALRY
THREAT:
LOW HIGHMEDIUM
INTERNAL RIVALRY:
LOW HIGHMEDIUM
3 km / 10 min
5 km / 15 min
10 km / 30 min
€ 2.92 € 2.60
€ 3.50 € 3.90
€ 5.00 € 7.80
Trip Basic smart
25 km / 60 min € 9.25 € 13.99
City** - Airport
(14 km / 20 min***)
€ 13.59 € 10.10
1 1
PRICING
FLEET SIZE
0
200
400
600
REGISTERED USERS NETWORK
approximately
60,000
REGISTERED
USERS
SERVICE DENSITY
0.64
per 1000 inhabitants
2500035000
CAR TYPES
DUOPOLY MARKET
13. 09.01.2018Strategy Project 2017 - Car2Go 13
THREAT OF NEW ENTRY
THREAT:
LOW HIGHMEDIUM
MARKET
PLAYERS
INPUT-POSSESSIVE COMPANIES
OTHER CAR-SHARING COMPANIES
POTENTIAL
NEW
ENTRANTS
14. 09.01.2018Strategy Project 2017 - Car2Go 14
THREAT OF SUBSTITUTES & COMPLEMENTS
THREAT:
LOW HIGHMEDIUM
THREAT:
LOW HIGHMEDIUM
SUBSTITUTES COMPLEMENTS
VEHICLE-SHARING CONCEPTS
PUBLIC TRANSPORTATION
OTHER
MOBILE APPLICATIONS & CERTIFIERS
SUPRA-REGIONAL PUBLIC TRANSPORTATION
company-own Certifier
applications
21
Taxis and private-owned vehicles (car, scooter, bike)
160
MILLION
PASSENGERS
per year
910
15. 09.01.2018Strategy Project 2017 - Car2Go 15
BUYER POWER
THREAT:
LOW HIGHMEDIUM
MOBILE APPLICATIONS & CERTIFIERS
company-own Certifier
applications
i
Market SUBSTITUTES
VEHICLE-SHARING CONCEPTS
PUBLIC TRANSPORTATION
OTHER
21
Taxi and private-owned vehicles (car, scooter, bike)
160
MILLION
PASSENGERS
per year
910
16. ?
09.01.2018Strategy Project 2017 - Car2Go 16
SUPPLIER POWER
THREAT:
LOW HIGHMEDIUM
INPUTS OPERATION RIGHTS
VEHICLES
Superior access to vehicles through Daimler
Purchase for market price or lower
MOBILE APPLICATION
Programming solution from the market at for a
comparably low price
RFID-TECHNOLOGY
RFID-chips and integration are low cost components
MUNICIPALITY OPERATION RIGHTS
Designated operation areas are assigned by
the municipality of Frankfurt am Main
CAP OF OPERATION RIGHTS
17. AGENDA
09.01.2018Strategy Project 2017 - Car2Go 17
01
Scope
What do we analyze in the
course of the Five-Forces
Analysis?
02
Car2Go
Important facts and
information about
the company
03
Five-Forces
Internal rivalry, threat of
substitutes and new entry,
buyer and supplier power
04
S-W-O-T Analysis
What are strengths,
weaknesses, opportunities and
threats of Car2Go’s
business model?
05
Summary of
important Aspects
What are the significant
aspects for strategic
recommendations?
06
Strategic
Recommendations
What to do in the future?
18. 09.01.2018Strategy Project 2017 - Car2Go 18
SWOT ANALYSIS
What is the COMPETITIVE ADVANTAGE
and which BENEFITS does
Car2Go provide to
its users?
What IMPROVEMENTS OR
RENEWALS bear potential
for the future?
Which TRENDS OR CHANGES in the
market and environment would
have a NEGATIVE EFFECT?
What are internal sources of
INEFFICIENCIES and what do market
COMPETITORS
better?
S W
TO
INTERNAL
EXTERNAL
POSITIVE NEGATIVE
19. 09.01.2018Strategy Project 2017 - Car2Go 19
SWOT ANALYSIS – LONG LIST
Network effects as early-mover advantage, i.e. establishment of
standards and largest user network
Superior access to input (vehicles)
Leverage of economies of density
Ownership of protected operation rights from the municipality
Attractive price level for trips to the airport in Frankfurt am Main
Utilization of Daimler’s internal capital market
(cf. ‘Cash Cows’ finance ‘Rising Stars’)
Brand reputation of Daimler
Premium vehicles provide ground for price
discrimination through additional perceived
benefit for quality-sensitive users
Co-operations with public institutions, companies
or complementary services, in Frankfurt am Main
with e.g. Fraport, Deutsche Bahn or airlines
Enhancement of pricing model and adaption to
customer desires, e.g. monthly basic fee for unlimited use
for commuters
Introduction of innovative technologies, e.g. electric mobility
(short-term) and autonomous driving (long-term), to the fleet
Global operations as source of learning and scale economies
Growing popularity and acceptance due to public awareness
Suspension of early-mover advantages by non-
existent customer switching costs
Loosening of national regulation for transportation
services like Uber and Cabify
Entry and market share capture by OEM’s and other
companies which already inherit input resources
Limit of service expansion in Frankfurt imposed by the
municipality
Lack of sustainable customer acceptance for car-sharing services
Pricing only favorable for short-time trips, i.e. use for
commuters during rush-hour is comparably expensive
Charge of a registration fee
Constraints of service availability due to lacking vehicle density
Marketing inefficiencies due to adverse customer segmentation
for a highly heterogeneous target group
Car2Go, as subsidiary of Daimler, has a significant lower success
pressure and incentive to innovate than its competitor
S W
TO
Important note: Aspects in all four categories have already been organized in descending order of importance.
20. T
09.01.2018 20Strategy Project 2017 - Car2Go
Strengths
S OW
Network effects as early-mover
advantage, i.e. establishment of
standards and largest user
network
Superior access
to input (vehicles)
Leverage of
economies of density
Ownership of protected
operation rights from
the municipality
21. T
09.01.2018 21Strategy Project 2017 - Car2Go
Strengths
S OW
Superior access
to input (vehicles)
Leverage of
economies of density
Ownership of protected
operation rights from
the municipality
Network effects as early-mover
advantage, i.e. establishment of
standards and largest user
network
2014
35.000
2015
25.000
22. Network effects as early-mover
advantage, i.e. establishment of
standards and largest user
network
T
09.01.2018 22Strategy Project 2017 - Car2Go
Strengths
S OW
Leverage of
economies of density
Ownership of protected
operation rights from
the municipality
Superior access
to input (vehicles)
+
23. Network effects as early-mover
advantage, i.e. establishment of
standards and largest user
network
T
09.01.2018 23Strategy Project 2017 - Car2Go
Strengths
S OW
Superior access
to input (vehicles)
Ownership of protected
operation rights from
the municipality
Leverage of
economies of density
Limiting the operation area to the most densely populated
city area, thus spreading costs of indivisibilities (vehicles)
over a large amount of potential customers.
FFM
24. Network effects as early-mover
advantage, i.e. establishment of
standards and largest user
network
T
09.01.2018 24Strategy Project 2017 - Car2Go
Strengths
S OW
Superior access
to input (vehicles)
Leverage of
economies of density
Ownership of protected
operation rights from
the municipality
25. 09.01.2018 25Strategy Project 2017 - Car2Go
Weaknesses
TS OW
Pricing only favorable for
short-time trips
Charge of a
registration fee
Constraints of
service availability due to
lacking vehicle density
Marketing inefficiencies
due to adverse
customer segmentation
26. 09.01.2018 26Strategy Project 2017 - Car2Go
Weaknesses
TS OW
Charge of a
registration fee
Constraints of
service availability due to
lacking vehicle density
Marketing inefficiencies
due to adverse
customer segmentation
Pricing only favorable for
short-time trips
27. 09.01.2018 27Strategy Project 2017 - Car2Go
Weaknesses
TS OW
Pricing only favorable for
short-time trips
Constraints of
service availability due to
lacking vehicle density
Marketing inefficiencies
due to adverse
customer segmentation
Charge of a
registration fee
9€ 0€
28. 09.01.2018 28Strategy Project 2017 - Car2Go
Weaknesses
TS OW
Pricing only favorable for
short-time trips
Charge of a
registration fee
Marketing inefficiencies
due to adverse
customer segmentation
Constraints of
service availability due to
lacking vehicle density
VS.
29. 09.01.2018 29Strategy Project 2017 - Car2Go
Weaknesses
TS OW
Pricing only favorable for
short-time trips
Charge of a
registration fee
Constraints of
service availability due to
lacking vehicle density
Marketing inefficiencies
due to adverse
customer segmentation
CURRENTLY BUT:
30. 09.01.2018 30Strategy Project 2017 - Car2Go
Opportunities
TS OW
Co-operations with
public institutions, companies
or complementary services
Enhancement of
pricing model and
adaption to customer desires
Introduction of innovative
technologies to the fleet
Global operations as source of
learning and scale economies
31. 09.01.2018 31Strategy Project 2017 - Car2Go
Opportunities
TS OW
Enhancement of
pricing model and
adaption to customer desires
Introduction of innovative
technologies to the fleet
Global operations as source of
learning and scale economies
Co-operations with
public institutions, companies
or complementary services
32. 09.01.2018 32Strategy Project 2017 - Car2Go
Opportunities
TS OW
Co-operations with
public institutions, companies
or complementary services
Introduction of innovative
technologies to the fleet
Global operations as source of
learning and scale economies
Enhancement of
pricing model and
adaption to customer desires
?
?
?
33. 09.01.2018 33Strategy Project 2017 - Car2Go
Opportunities
TS OW
Co-operations with
public institutions, companies
or complementary services
Enhancement of
pricing model and
adaption to customer desires
Global operations as source of
learning and scale economies
Introduction of innovative
technologies to the fleet
34. 09.01.2018 34Strategy Project 2017 - Car2Go
Opportunities
TS OW
Co-operations with
public institutions, companies
or complementary services
Enhancement of
pricing model and
adaption to customer desires
Introduction of innovative
technologies to the fleet
Global operations as source of
learning and scale economies
35. 09.01.2018 35Strategy Project 2017 - Car2Go
Threats
TS OW
Suspension of early-mover
advantages by non-existent
customer switching costs
Loosening of
national regulation for
innovative transportation services
Entry and market share capture
by OEM’s and other companies
Limit of service expansion
in Frankfurt imposed
by the municipality
36. 09.01.2018 36Strategy Project 2017 - Car2Go
Threats
TS OW
Loosening of
national regulation for
innovative transportation services
Entry and market share capture
by OEM’s and other companies
Limit of service expansion
in Frankfurt imposed
by the municipality
Suspension of early-mover
advantages by non-existent
customer switching costs
?
37. 09.01.2018 37Strategy Project 2017 - Car2Go
Threats
TS OW
Suspension of early-mover
advantages by non-existent
customer switching costs
Entry and market share capture
by OEM’s and other companies
Limit of service expansion
in Frankfurt imposed
by the municipality
Loosening of
national regulation for
innovative transportation services
38. 09.01.2018 38Strategy Project 2017 - Car2Go
Threats
TS OW
Suspension of early-mover
advantages by non-existent
customer switching costs
Loosening of
national regulation for
innovative transportation services
Limit of service expansion
in Frankfurt imposed
by the municipality
Entry and market share capture
by OEM’s and other companies
39. 09.01.2018 39Strategy Project 2017 - Car2Go
Threats
TS OW
Suspension of early-mover
advantages by non-existent
customer switching costs
Loosening of
national regulation for
innovative transportation services
Entry and market share capture
by OEM’s and other companies
Limit of service expansion
in Frankfurt imposed
by the municipality
40. AGENDA
09.01.2018Strategy Project 2017 - Car2Go 40
01
Scope
What do we analyze in the
course of the Five-Forces
Analysis?
02
Car2Go
Important facts and
information about
the company
03
Five-Forces
Internal rivalry, threat of
substitutes and new entry,
buyer and supplier power
04
S-W-O-T Analysis
What are strengths,
weaknesses, opportunities and
threats of Car2Go’s
business model?
05
Summary of
important Aspects
What are the significant
aspects for strategic
recommendations?
06
Strategic
Recommendations
What to do in the future?
42. AGENDA
09.01.2018Strategy Project 2017 - Car2Go 42
01
Scope
What do we analyze in the
course of the Five-Forces
Analysis?
02
Car2Go
Important facts and
information about
the company
03
Five-Forces
Internal rivalry, threat of
substitutes and new entry,
buyer and supplier power
04
S-W-O-T Analysis
What are strengths,
weaknesses, opportunities and
threats of Car2Go’s
business model?
05
Summary of
important Aspects
What are the significant
aspects for strategic
recommendations?
06
Strategic
Recommendations
What to do in the future?
43. 09.01.2018Strategy Project 2017 - Car2Go 43
STRATEGIC RECOMMENDATIONS
1
ENHANCED CUSTOMER SEGMENTATION efforts have to be implemented by Car2Go in order to tackle the
weaknesses of the pricing model. This enables the company to introduce SEGMENT-ORIENTED TARIFFS that
attract more customers and increase the market share as well as the profitability. A further mean for
enhancement are PROMOTIONAL CAMPAIGNS in order to effectively address specific target groups and win
new customers.
44. 09.01.2018Strategy Project 2017 - Car2Go 44
STRATEGIC RECOMMENDATIONS
1
ENHANCED CUSTOMER SEGMENTATION efforts have to be implemented by Car2Go in order to tackle the
weaknesses of the pricing model. This enables the company to introduce SEGMENT-ORIENTED TARIFFS that
attract more customers and increase the market share as well as the profitability. A further mean for
enhancement are PROMOTIONAL CAMPAIGNS in order to effectively address specific target groups and win
new customers.
2
Car2Go has to enter NEW COLLABORATIONS by leveraging on PUBLIC TRANSPORTATION COMPLEMENTS.
This provides ground for the creation of BUNDLED, CO-OPERATIVE SERVICES that limit the buyer power
while positioning the own service as most favorable. A potential partner is the Deutsche Bahn with which
Car2Go could combine the car-sharing service with train passengers that arrive in Frankfurt.
45. 09.01.2018Strategy Project 2017 - Car2Go 45
STRATEGIC RECOMMENDATIONS
1
2
ENHANCED CUSTOMER SEGMENTATION efforts have to be implemented by Car2Go in order to tackle the
weaknesses of the pricing model. This enables the company to introduce SEGMENT-ORIENTED TARIFFS that
attract more customers and increase the market share as well as the profitability. A further mean for
enhancement are PROMOTIONAL CAMPAIGNS in order to effectively address specific target groups and win
new customers.
Car2Go has to enter NEW COLLABORATIONS by leveraging on PUBLIC TRANSPORTATION COMPLEMENTS.
This provides ground for the creation of BUNDLED, CO-OPERATIVE SERVICES that limit the buyer power
while positioning the own service as most favorable. A potential partner is the Deutsche Bahn with which
Car2Go could combine the car-sharing service with train passengers that arrive in Frankfurt.
3
The company is able to INTRODUCE INNOVATIVE TECHNOLOGIES to its services as a first-mover through the
parent company Daimler. This superior access allows Car2Go to secure its market position by setting
technology standards which likely lowers operation costs and increases service attractiveness. In general, a
resulting CONSTANT SERVICE ENHANCEMENT represents a COMPETITIVE ADVANTAGE in the recurring first-
mover role in the market.
46. 09.01.2018Strategy Project 2017 - Car2Go 46
STRATEGIC RECOMMENDATIONS
1
2
3
ENHANCED CUSTOMER SEGMENTATION efforts have to be implemented by Car2Go in order to tackle the
weaknesses of the pricing model. This enables the company to introduce SEGMENT-ORIENTED TARIFFS that
attract more customers and increase the market share as well as the profitability. A further mean for
enhancement are PROMOTIONAL CAMPAIGNS in order to effectively address specific target groups and win
new customers.
Car2Go has to enter NEW COLLABORATIONS by leveraging on PUBLIC TRANSPORTATION COMPLEMENTS.
This provides ground for the creation of BUNDLED, CO-OPERATIVE SERVICES that limit the buyer power
while positioning the own service as most favorable. A potential partner is the Deutsche Bahn with which
Car2Go could combine the car-sharing service with train passengers that arrive in Frankfurt.
The company is able to INTRODUCE INNOVATIVE TECHNOLOGIES to its services as a first-mover through the
parent company Daimler. This superior access allows Car2Go to secure its market position by setting
technology standards which likely lowers operation costs and increases service attractiveness. In general, a
resulting CONSTANT SERVICE ENHANCEMENT represents a COMPETITIVE ADVANTAGE in the recurring first-
mover role in the market.
4
Car2Go should pursue a ‘GLOCALIZATION’ STRATEGY characterized by exploiting LEARNING EFFECTS from
global operations while simultaneously focusing on the INDIVIDUAL LOCAL ENVIRONMENTS, in Frankfurt as
well as all others markets.
47. 09.01.2018Strategy Project 2017 - Car2Go 47
STRATEGIC RECOMMENDATIONS
1
2
3
4
ENHANCED CUSTOMER SEGMENTATION efforts have to be implemented by Car2Go in order to tackle the
weaknesses of the pricing model. This enables the company to introduce SEGMENT-ORIENTED TARIFFS that
attract more customers and increase the market share as well as the profitability. A further mean for
enhancement are PROMOTIONAL CAMPAIGNS in order to effectively address specific target groups and win
new customers.
Car2Go has to enter NEW COLLABORATIONS by leveraging on PUBLIC TRANSPORTATION COMPLEMENTS.
This provides ground for the creation of BUNDLED, CO-OPERATIVE SERVICES that limit the buyer power
while positioning the own service as most favorable. A potential partner is the Deutsche Bahn with which
Car2Go could combine the car-sharing service with train passengers that arrive in Frankfurt.
The company is able to INTRODUCE INNOVATIVE TECHNOLOGIES to its services as a first-mover through the
parent company Daimler. This superior access allows Car2Go to secure its market position by setting
technology standards which likely lowers operation costs and increases service attractiveness. In general, a
resulting CONSTANT SERVICE ENHANCEMENT represents a COMPETITIVE ADVANTAGE in the recurring first-
mover role in the market.
Car2Go should pursue a ‘GLOCALIZATION’ STRATEGY characterized by exploiting LEARNING EFFECTS from
global operations while simultaneously focusing on the INDIVIDUAL LOCAL ENVIRONMENTS, in Frankfurt as
well as all others markets.
48. AGENDA
09.01.2018Strategy Project 2017 - Car2Go 48
01
Scope
What do we analyze in the
course of the Five-Forces
Analysis?
02
Car2Go
Important facts and
information about
the company
03
Five-Forces
Internal rivalry, threat of
substitutes and new entry,
buyer and supplier power
04
S-W-O-T Analysis
What are strengths,
weaknesses, opportunities and
threats of Car2Go’s
business model?
05
Summary of
important Aspects
What are the significant
aspects for strategic
recommendations?
06
Strategic
Recommendations
What to do in the future?
49. 09.01.2018Strategy Project 2017 - Car2Go 49
The End
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