1. Creative and Media: Level 2 Higher Diploma Unit 5: Campaign
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
5.2.3 Looking at campaigns
Student Book
pp 152–61
When you start to think about your own campaign you will need to consider other
campaigns you have looked at. You could use this chart to help you to think about your
choice of an appropriate campaign.
Name of campaign…Almost Perfect……………
Will I be able to find Will I be able to Will I be able to find Will I be able to find
information and identify the target out the methods that out if the campaign
examples easily? audience? were used in the was successful?
campaign?
Yes because if my The target audience I would be able to find I would be able to found
campaign is going to be would be easy to out what methods to use out if the campaign was
about how the media identify because young for the campaign by successful by making a
portrays women, I teens and young adults writing down all the evaluate sheet or a
would need statics (women) are influenced ideas that the campaign comment book asking
about how many by celebrity women. can be run and choosing some few questions
surgery that women has the most appropriate about what they think of
The targeted audience
taken under to look one that will get the the campaign and if
would be mainly aimed
perfect on the camera. message out quicker to they have learnt
at women only because
And I will also need the targeted audience. anything from it.
the campaign ‘Almost
information about how Perfect’ is all about
the fame affects the women and their
women. perfection.
Where can I find the How will I know what How will I know what How can I find out if
information? the target audience is? methods have been the campaign was
used? successful?
I can find information I will know who my I will know what methods I can find out if the
about the campaign from targeted audience are by that have been used campaign was successful
the internet search engines analysing how much through the ideas that by recording or asking
or books such as – affect the campaign will have been picked from the people what they think of
magazines, newspapers have on people. ideas list. the campaign and how
and so on. will they improve it if they
were to do something
similar.
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