1. Creative and Media: Level 2 Higher Diploma Unit 5: Campaign
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
5.2.3 Looking at campaigns
Student Book
pp 152–61
When you start to think about your own campaign you will need to consider other
campaigns you have looked at. You could use this chart to help you to think about your
choice of an appropriate campaign.
Name of campaign: She is abused
Will I be able to find Will I be able to Will I be able to find Will I be able to find
information and identify the target out the methods that out if the campaign
examples easily? audience? were used in the was successful?
campaign?
Going to there website I The target audience for Yes, because I can go to Yes, because of the end
can find out more our campaign is women there websites to find result that we will get
information. and girls that want to out what methods they and what people think
become a video vixens have used. about our issue
and are being abused by afterwards.
there parents or
husbands.
Where can I find the How will I know what How will I know what How can I find out if
information? the target audience is? methods have been the campaign was
used? successful?
I can look at there website It’s about video vixens I would see them around I can find out the end
to get information. and women and girls everywhere. result by finding out the
being abused. end results.
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