1. Creative and Media: Level 2 Higher Diploma Unit 5: Campaign
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
5.2.7 Target audience
Student Book
pp 152–61
You will have to consider carefully your target audience when preparing your campaign.
Your choice of medium and the content of the campaign will be affected by the choice of
target audience.
Name of campaign Ideas to use for the campaign
The campaign is targeted to Young Adults.
Almost Perfect
The campaign is about showing how women are portrait in media.
The aim of the campaign is to discourage people following the footsteps
of the celebrities.
The campaign is about showing how media portray women as ‘perfect’. In
the campaign we want to highlight how women in media go to extreme
decisions of being ‘perfect’ also known as ‘behind the camera’
The campaign is not only to discourage teenage girls of having a surgery
to perfect their image. But it is also about making them understand that
you don’t need to go under the knife to be perfect. Everyone is perfect in
their own image
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