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L@OwnLocal.com
(512) 800-0694
Lloyd Armbrust
Founder / CEO
AUTOMATED
MARKETING
SMALL BUSINESS
NORTHAMERICA
UK
AUSTRALIA
65,000 SMBs2,500 Local Partners
Raised $3.5mm Cash-flow Positive
$47.81
$68.12
$88.64$48.30
$54.32
$28.83
$51.01
$ 423B Market Size for SMB MarketingBILLIONS
$47.8B Online Advertising
$68.1B Offline Advertising
$88.6B Web Design
$13.8B Managed Advertising
$15.4B Managed Mobile
$3.6B Managed Social
$48.3B Managed Email
$54.3B SEO
$28.8B Online Agency
$51B Digital Consulting
SMALL BUSINESS
MARKETING IS HARD
SMALL BUSINESS
MARKETING IS HARD
Requires a huge
dollar spend
$
SMALL BUSINESS
MARKETING IS HARD
Requires a huge
dollar spend
$
Self-service is
confusing
SMALL BUSINESS
MARKETING IS HARD
Requires a huge
dollar spend
$
Little trust via
phone sales
Self-service is
confusing
SMALL BUSINESS
MARKETING IS HARD
Requires a huge
dollar spend
$
Little trust via
phone sales
Self-service is
confusing
ROI is hard to
understand
RADIO ADS
TVADS
NEWSPAPERADS
INPUT
OUTPUT
RADIO ADS
TVADS
NEWSPAPERADS
INPUT
OUTPUT
THEOWNLOCAL
AUTOMATEDCAMPAIGN
AUTOMATE
CAMPAIGN
CREATION
AUTOMATE
CAMPAIGN
CREATION
AUTOMATE
SALES
AUTOMATE
CAMPAIGN
CREATION AUTOMATE
FULFILLMENT
AUTOMATE
SALES
AUTOMATE
CAMPAIGN
CREATION AUTOMATE
FULFILLMENT
AUTOMATE
SALES
AUTOMATE
UPSELLS
-
20
40
60
80
100
120
140
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
SMB Customer GrowthTHOUSANDS
65,322SMBs|APRIL 2016
-
20
40
60
80
100
120
140
160
180
200
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
SMB Customer GrowthTHOUSANDS
120,999SMBs|Q42016E
Revenue Growth
$412k
$1.4mm
$2.3mm
$4.8mm
$-
$2
$4
$6
$8
$10
$12
$14
2012 2013 2014 2015 2016E
MILLIONS
Revenue Growth
$412k
$1.4mm
$2.3mm
$4.8mm
$-
$2
$4
$6
$8
$10
$12
$14
2012 2013 2014 2015 2016E
MILLIONS
$7.5mm
Revenue Growth
$412k
$1.4mm
$2.3mm
$4.8mm
$-
$2
$4
$6
$8
$10
$12
$14
2012 2013 2014 2015 2016E
MILLIONS
$12mm
• 65k active SMBs
• 2.48% monthly churn
• $30.72 CAC
• $10.60 MRR per SMB
• 3.0 months to payback
CAC
SMB CUSTOMER METRICS
THE OWNLOCAL TEAM
45 Employees in Austin, TX
500’s Demo Day 2016 Series A >> OwnLocal

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