This document summarizes the strategies and results of increasing sales and conversion rates for a client's Amazon product listing. Key points: - The client's (Glenn's) conversion rate increased from 20% to over 45%, and monthly sales increased 5 times within 30 days after working with the copywriter. - The copywriter conducted in-depth keyword research, analyzed barriers to success, and applied proven conversion tactics like conversational hypnosis and NLP to the copy. - The optimized listing included an SEO-focused title, hypnotic bullet points addressing customer needs and competitors' shortcomings, and an FAQ-style description. - The client was initially skeptical but saw major results

1. 500%
SALES
45%
IN
30 DAYS[2018 Case Study] How we increased the conversion
rate from 20% to OVER 45% using Hypnotic Amazon
Listing Optimization Consulting…

2. Diane Boerstler, M.NLP – Wife, mom to 4, elected official
Hypnotic Amazon Copywriter & MAX Monetization
Consultant…
• Increase sales by 10k, 30k, 50k & 100k per month
• $220,000,000+ in sales for AMZ business owners
• Sales copy has generated more than $5,000,000,000 (billion)
for business owners around the world…

3. Lawyers Says I Have to Tell You…
10x Revenue Guarantee on ALL
Hypnotic Amazon Listing Optimization
Packages / Consulting…
Tactics given FREELY in this or any case study
obviously don’t apply…

4. 1. I love to answer questions!
Contact Me: AmazonSalesGuru.com
2. PROVEN AMZ VET: Analyzed more than 10,000
listings across every category and optimizing 1000++…
3. Case studies, testimonials, proof of revenue generated
at AmazonSalesGuru.com

5. 500% Sales Boost & Increase in
Conversions from 20% to OVER 45%
with Hypnotic Amazon Listing
Copywriting

7. ON January 5, 2018 GLENN WRITES…
“Hi Diane,
Just a note that this product’s conversion rate was 20% before I changed over to
your copy…the conversion rate is now over 45% for Dec to Jan…Monthly sales have
INCREASED 5X…
I was initially a bit concerned about how expensive your service was and whether
your 10x guarantee held any water. With the above stats I am now confident it was
a great decision and will definitely be using your services again…
You are welcome to use the above as a testimonial but please don’t mention my
name or any product details…
Thanks again,
Glenn”

8. 1. Analyzed barriers to success/current flaws
2. 5X Buyer Keyword Research – SEO
3. Customer ‘Mind-Hacking’ Research
4. Infuse Conversational Hypnosis & NLP & SEO -
OUR Proven Sales System

9. 1. Low Search Volume/Demand (under 10k & 20k
searches)
A. Had to find ‘side’ keywords
B. Think WAY outside the box…
2. Other Popular Brand Domination
A. Marketplace space OWNED
B. Customers searching by other brands NAME
C. Can’t index competing brand without a magic wand…

10. Here’s what we did differently than Glenn’s last
copywriter – DEEPER & FURTHER…
5X Buyer Keyword Research – SEO
1. Highest volume / low competition keywords
2. 3 different software’s to measure/track
3. Amazon PLUS…
4. Google, Bing, YouTube, FB Audience Insights

11. Here’s what we did differently than Glenn’s last
copywriter – SMARTER & SAVVIER…
Competitive Buyers Research
1. Hot Button words (evoke action)
2. Trance words (resonate, trust, rapport)
3. Blogs, Forums, FB Group research
4. Transformational expected research
5. Strategy – how to EXECUTE based on huge
volume of intel & our expertise

12. Here’s what we did differently than Glenn’s last
copywriter – BETTER SEO & CONVERSION
TACTICS…
SEO Optimized High-Click-Thru Title
3 Part Pattern: High Converting Resonation
[Hypnotic Product Name][Fast Ranking Buyer
Keyword][Transformational Benefits with Additional
Keywords]

13. Here’s what we did better than Glenn’s last
copywriter – NLP, Conversational Hypnosis
Hypnotic Bullet Points
Bullet #1: Focused on what made the product
UNIQUE and SUPERIOR (without using those
words) based on what the CUSTOMER said they
wanted and how it would transform their life…

14. Here’s what we did better than Glenn’s last
copywriter – NLP, Conversational Hypnosis
Hypnotic Bullet Points
Bullet #2: Focused on where other products failed –
in this case the VALUE and how it
COMPARED/was BETTER than competing
products and WHY that mattered

15. Here’s what we did better than Glenn’s last
copywriter – NLP, Conversational Hypnosis
Hypnotic Bullet Points
Bullet #3: Focused on WHY it was safer (not just
that it was safe…but WHY). Used customers
specific trance phrases about competing products…

16. Here’s what we did better than Glenn’s last
copywriter – NLP, Conversational Hypnosis
Hypnotic Bullet Points
Bullet #4: How will it transform your life in other
ways (applies to multi-use products)…

17. Here’s what we did better than Glenn’s last
copywriter – NLP, Conversational Hypnosis
Hypnotic Bullet Points
Bullet #5: ALWAYS the guarantee, but never just a
‘boring’ guarantee. One that humanizes your
product and you…
Resonate, connect, build rapport, inspire action!

18. Here’s what we did better than Glenn’s last
copywriter – Additional reasons for conversion
boost…
All caps hook & anchor sequence
Optimal 250 to 350 characters
Every point designed to get reader to next point
Top 1% Sales Copy Conversion Tactics

19. Here’s what we did better than Glenn’s last
copywriter – FAQ Style Amazon Description
Spoke to them like a ‘girlfriend’ would over coffee…
Researched/answered most pressing questions

20. Here’s what we did better than Glenn’s last
copywriter – FAQ Style Amazon Description
4 Parts (different for each listing)
What’s in it?
How will it give me even more than a product use?
How will it make OTHERS think of me
Reinforce Guarantee

21. Here’s what we did better than Glenn’s last
copywriter – Looks pretty…
No one likes to read a CHUNK of text =)
Convert copy to HTML so it maintains format
Fave free HTML Converter – Html-cleaner.com

22. Analyzed barriers…
Mind-Hack Research…
Optimized Listing…
Provided STRATEGIC conversion guidance…
RESULTS = 5X BIGGER PAYDAYS
500% Increase in Sales
Increased Conversions from 20% to OVER 45%

23. “What kind of increase of
sales is worth it to YOU to move passed your skepticism
like Glenn had to and Work With Us today?”
…because really, you have two choices…

24. Choice #1
Try to go it alone…
Trial, Error, Keep “Attempting” to Grow…
As one of my AMZ clients put it,
“I’d have to be CRAZY to try to do what you do for
me on my own…”

25. Glenn chose…
“An Expert in Your Corner”
& Got a 5X Sales Increase & Doubled Conversions
in 30 Days
GET OPTIMIZED & INTO PROFIT
http://www.amazonsalesguru.com

26. http://www.amazonsalesguru.com
10X Revenue Guarantee – The ONLY true revenue
guarantee in our industry…
MONETIZATION Consultants – We help small business
owners skyrocket profit on AND off Amazon by more
than $150,000,000 million per year
Friendly, Professional & Passionate – We LOVE what
we do and it shows in what you receive…

27. http://www.amazonsalesguru.com
Answers – Nearly 10 years in the biz…we answer all
your Amazon questions!
Top 1% Sales Copywriters – Unbeatable conversions
In-depth marketing expertise
365 Days Unlimited Edits – You know you’re getting
exactly what you need AND desire…
WE GET RESULTS, PERIOD.

28. http://www.amazonsalesguru.com