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A TO Z
By the end of this session you would be able to :

   Understand the selling skills

   Convert maximum number of sales

   Achieve the best amongst your team
Selling is the art of persuading the customer that
  buying the product or service will benefit him or her.
For Customer:

1.   Satisfaction
2.   Feel Good Factor

For Organization:

1.   Customer Retention
2.   Positive word of mouth publicity
3.   Increase in Sale and Revenue
For Advisor:

1.   Work Efficiency
2.   Job Satisfaction
3.   Self Growth
ADVISING CUSTOMER TO BUY
     SELLING A PRODUCT                 THE PRODUCT
   Product Knowledge               Product Presentation

   Talk more – Sale more           Listen more- Sale more

   Knowledge about                 Knowledge about
    Organization                     competitors

   Sale with a motive to sell      Sale with a motive so that
    the product                      someone can buy the
                                     product
How to increase
sale??????????
LET US SHARE
 THE 6 STAR
   SECRET
The first decision every buyer makes is “ Do I want to
  do business with this organization?”

To create the instant connection you’ve got to be:

1.   Curious
2.   Personable
3.   Ready to help them
VERBAL COMPONENTS               NON VERBAL COMPONENTS

   Appreciate Customer’s          Smile
    Choice
                                   Enthusiasm
   Real life examples
                                   Friendliness
   Greet Customer with their
    name                           Positive Approach

   Previous feedback or           Polite Tone
    opinion
Probing is a skill to ask question to obtain certain
 information.


                        Probing


                 Open           Close
                 Ended          Ended
    Open Ended:

1.    How may I assist you in your shopping today?
2.    Which color do you want?

     Close Ended:

1.    We have 3 colors blue, black and grey. Amongst
      them what is your choice?
OPEN ENDED                     CLOSE ENDED

   It permits an unlimited       It is easier and quicker for
    number of possible             customers to answer
    answers.


   Answers take up a lot of      It saves time and helps us
    time and hence increases       to understand customer
    our AHT.                       accurately and quickly
Active listening requires the listener to :

1.   Understand
2.   Interpret
3.   Evaluate
Probe               Listen




Evaluate                      Understand




               Interpret
This means creating and describing a specific solution
  to previously agreed-upon needs.
Active Listening




Re- Summarization
  of Customer’s
      Needs



Demonstration of
   Product
All of the above is completely pointless if the activity
  doesn't eventually result in some sales.
   Kya main aapka order book kar doon?

   Kiske naam pe order book karwayenge aap?

   Sir, order book karna chahenge?

   Kya product book kar dein?

   Sir, product kaun si city me mangwaana chahenge?
An objection is an indication that at some level the
 customer is considering to buy and should be
 welcomed.
IIf somehow they
   can reduce the
  shipping charges    Why should I pay
then the product is      shipping
     a must buy        charges??????
We are very transparent with
our customers isliye hum
shipping charges product price
me include karke nahi batate.
Aur saath hi saath agar aap
compare karein to product per
maximum/best possible
discounts provide karte hain
   Crack maximum number of sales by effective
    presentation
   Understand and handle customer and their objections
   Convert our undecided customers
   Achieve the best and move one step forward
Selling skills  modified

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Selling skills modified

  • 2. By the end of this session you would be able to :  Understand the selling skills  Convert maximum number of sales  Achieve the best amongst your team
  • 3. Selling is the art of persuading the customer that buying the product or service will benefit him or her.
  • 4. For Customer: 1. Satisfaction 2. Feel Good Factor For Organization: 1. Customer Retention 2. Positive word of mouth publicity 3. Increase in Sale and Revenue
  • 5. For Advisor: 1. Work Efficiency 2. Job Satisfaction 3. Self Growth
  • 6. ADVISING CUSTOMER TO BUY SELLING A PRODUCT THE PRODUCT  Product Knowledge  Product Presentation  Talk more – Sale more  Listen more- Sale more  Knowledge about  Knowledge about Organization competitors  Sale with a motive to sell  Sale with a motive so that the product someone can buy the product
  • 8. LET US SHARE THE 6 STAR SECRET
  • 9. The first decision every buyer makes is “ Do I want to do business with this organization?” To create the instant connection you’ve got to be: 1. Curious 2. Personable 3. Ready to help them
  • 10. VERBAL COMPONENTS NON VERBAL COMPONENTS  Appreciate Customer’s  Smile Choice  Enthusiasm  Real life examples  Friendliness  Greet Customer with their name  Positive Approach  Previous feedback or  Polite Tone opinion
  • 11. Probing is a skill to ask question to obtain certain information. Probing Open Close Ended Ended
  • 12. Open Ended: 1. How may I assist you in your shopping today? 2. Which color do you want?  Close Ended: 1. We have 3 colors blue, black and grey. Amongst them what is your choice?
  • 13. OPEN ENDED CLOSE ENDED  It permits an unlimited  It is easier and quicker for number of possible customers to answer answers.  Answers take up a lot of  It saves time and helps us time and hence increases to understand customer our AHT. accurately and quickly
  • 14. Active listening requires the listener to : 1. Understand 2. Interpret 3. Evaluate
  • 15. Probe Listen Evaluate Understand Interpret
  • 16. This means creating and describing a specific solution to previously agreed-upon needs.
  • 17. Active Listening Re- Summarization of Customer’s Needs Demonstration of Product
  • 18. All of the above is completely pointless if the activity doesn't eventually result in some sales.
  • 19. Kya main aapka order book kar doon?  Kiske naam pe order book karwayenge aap?  Sir, order book karna chahenge?  Kya product book kar dein?  Sir, product kaun si city me mangwaana chahenge?
  • 20. An objection is an indication that at some level the customer is considering to buy and should be welcomed.
  • 21. IIf somehow they can reduce the shipping charges Why should I pay then the product is shipping a must buy charges??????
  • 22. We are very transparent with our customers isliye hum shipping charges product price me include karke nahi batate. Aur saath hi saath agar aap compare karein to product per maximum/best possible discounts provide karte hain
  • 23. Crack maximum number of sales by effective presentation
  • 24. Understand and handle customer and their objections
  • 25. Convert our undecided customers
  • 26. Achieve the best and move one step forward

Editor's Notes

  1. Curious: Be attentive and acknowledge them, Personable: greet them with their name, ready to help them: should be ready with solutions to their problem
  2. Ask proper questions and in proper way
  3. For eg: don’t pitch the most expensive product to make your sale. Suggest the product as per customer’s need and requirement
  4. For eg: Ask a close ended question to close sale. If customer is not at all convinced then better offer a call back than loosing the sale on that front.
  5. Foreg: Customer says shipping charges kyun pay karun? It simply means that he is interested to buy the product but not to pay shipping charges. Instead of getting irate, tend to tacckle customer with the best possible examples and assurance.