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50+ Ways To Increase Your Conversions (Vancouver)
- 1. Over 50 Ways to Increase Your Conversions
- 2. (Mercifully Brief) Introduction • Martyn Cook (Life Hacker, Sports, Foodie) • Built and Sold a Social Media Marketing company that managed over 20million fans/followers • Owned multiple 6 & 7 figure ecom stores • Coached 1000s of Students on FB Marketing • Spent more than $5 million on fb advertising • And 10 years of experience teaches you a lot .. And I’m going to pass on as much as I can today.
- 4. Why Bother? • What would a 1% increase in purchases even mean? • Just one more person out of 100 actually purchasing… • Well.. 3% to 4% would be a 33% increase • 33% more money (from the same ad spend) • 33% more customers (from the same ad spend) • That’s 33% more people to sell to on the backend.. • So 100 sales (at 3%), AOV $50 = $5000 • 1% increase = 130 sales, AOV $50 = $6500
- 5. Why Bother? • So you’re $1500 better off .. • Now imagine if you also increased your AOV by 10% ($5) • Now we’re at $7150 (compared to $5000) = $2100 gain • From the same inputs .. Same traffic, same ad costs everything.
- 6. 1% at a time… Online Store Example 230% GAIN!
- 7. 1% at a time… Email Example 184% GAIN!
- 8. 1% at a time… Planting Strawberries! 112% GAIN!
- 9. So powerful, I wrote this... Get on the list: https://book.smarterdestiny.com
- 10. Factors that effect your conversion rate • Loading Speed • Colours • Popups • Badges (Trust) • Reviews/Testimonials • Payment options • Number of steps in the buying process • Ease of finding answers
- 11. Factors that effect your conversion rate (cont) • Price (of course!) and how it’s presented • Shipping cost • Labelling of buttons (YES I Want this! Vs Add To Cart) • Translation available in other languages • Currency conversion for other countries • Product Image Quality • Product Image variety (can they imagine themselves with the product) • Can they zoom on the images?
- 12. Factors that effect your conversion rate (cont) • Product Copy – How well does it sell? • “Buy from your mobile” • The device they are on • If contact info is shown • Length of checkout stage (number of form fields) • Time/Day of Month • Bounce Rate • Quality of the traffic
- 13. Answer the biggest questions: 1. What does it look like? 2. How does it work? (and is it good enough for me) QUALITY 3. How big or small is it? (Size guides, product dimensions) 4. Can it be delivered? What does that cost? 5. Can it be returned? What does that cost? 6. Can I trust this brand?
- 14. User Journey • Be ASPIRATIONAL (What does that mean?) • Be trust worthy (Don’t over do it) • Leverage proof from your users (Get photos/video from customers!) • Start with your weakest point in the journey OR the point that would create the biggest downstream benefit • TEST • TEST on mobile AND on desktop • TEST some more .. And do it all scientifically!
- 15. Tools You Can Use To Test: • TruConversion • UsabilityHub • VWO.com • Optimizely.com • CrazyEgg • “heat map” software • feedback from your customer support – what’s being asked most?
- 17. Send a PM to our Facebook Page indicating your interest: fb.com/CartelsMastermind …or grab me after this presentation. 1. Join our outer circle – Send a PM requesting info on the OUTER circle 1. Live Webinars with Founders, Experts and Multi-Millionaires 2. A Monthly Newsletter roundup of what’s working NOW 3. An Active Facebook Group where you can engage with other members
- 18. Weapons of Mass Conversion [Rapid Fire!]
- 19. 1) Negotiate with everyone you pay money to!
- 20. 2) Exclude your bad customers and unsubscribers from your ad campaigns
- 21. 3) Actually PHONE your customers (Cart Abandons, Feedback, Lost Customers)
- 22. 4) Offer “lifetime warranty” and “VIP Shipping” to boost your AOV
- 23. 5) Write a PLAIN email follow up from the owner asking for testimonials
- 25. 7) Own Your Hashtag
- 26. 8) Create digital products for instant AOV or Conversion Boost
Editor's Notes
- Here I am … Life Hacker – Literally learning every day how to be more efficient and get that EDGE - accomplishish more in the same hours as everyone else! Managed to find a semi—professional photo of me wearing a shirt to give some kind of professional impression FOLLOWING ALONG? YES? GREAT!
- 2nd Bi-Yearly Cartel Black Event Co-Founded with Will (bottom right picture) Here’s the logo Incredible people Amazing location – The Views, The Rainforest, The Animals, The shared learnings Combined earnings – Over $500 million Invited 2 brothers who did $230 Million in revenue last year Largest advertiser in Canada, top 20 world wide Learnt A LOT – and have distilled some of the CONVERSION based learnings with my own for this presentation
- Twice a year, we throw luxury events like this one … This was fantastic,
- Here comes some absolute GEMS that you can use in your business to get more sales or convert more customers Many of these come from mastermind sessions We’re going to go out of this session with a BANG