Hubspot is the #1 Inbound Marketing Software provider on the Planet Earth. In addition, you'll find a wealth of extraordinary content on any inbound marketing subject, including conversion.
5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
Joanna Wiebe, Founder and CEO of Copy Hackers & Ryan Engley, Director of Customer Success at Unbounce hosted a lively Unwebinar about writing copy that demands action. Use their pro tips to increase the impact of your landing pages and drive inbound leads.
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
Hubspot is the #1 Inbound Marketing Software provider on the Planet Earth. In addition, you'll find a wealth of extraordinary content on any inbound marketing subject, including conversion.
5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
Joanna Wiebe, Founder and CEO of Copy Hackers & Ryan Engley, Director of Customer Success at Unbounce hosted a lively Unwebinar about writing copy that demands action. Use their pro tips to increase the impact of your landing pages and drive inbound leads.
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
Repurposing content is the art of stretching a single piece of content into as many other useful forms as possible. Your content is in an epic battle against every other piece of similar content out there. With social media algorithms dictating who sees what, ever-changing SEO tactics, and elusive ranking factors, content marketing success can feel impossible. Here are 13 ways to repurpose content, and squeeze every last bit of delicious juice from a single article.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
The Brand as Publisher Masterplan - Content Marketing for the Next DecadeSimon Penson
Content Marketing faces major challenges ahead with increasing competition forcing brands to execute better. That's where brand as publisher comes in. It's content marketing for the next decade!
PowerPoint Hacks for Rookies: 4 Must Consider Aspects24Slides
While there are many things you should consider to create a spectacular presentation, there are 4 non-negotiable aspects you should keep in mind first.
Perfecting the conversion process 2014 - Class #7 HubSpot Inbound Academy Cer...Sorin Magureanu
The conversion process is critical to a successful inbound strategy.
The process by which visitors become leads includes three key building blocks: calls-to-action, landing pages, and thank you pages. Learn how to use these tools to build conversion paths throughout your website, and then use these paths to lead your potential customers through the buyer’s journey.
This class fits into the "Convert" stage of Inbound Methodology - the conversion process is the full story of how visitors become leads.
http://academy.hubspot.com/inbound-marketing-certification/convert/conversion-experience
Des Traynor speaking at Launch Incubator and on This Week in Startups. There is an infinite amount of advice for startups, but if I had to boil it down to just 10 essentials, these are the most crucial principles every founder needs to understand from an early stage.
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersJoanna Wiebe
Check out Joanna Wiebe's 32-slide presentation for Microconf 2013, called Copywriting That Converts: How to Sell Without Selling Your Soul. Targeted at startups who want to sell more and see the value of conversion rate optimization.
What did the participants think? Follow their thoughts in these tweets: https://twitter.com/search?q=%23microconf&src=hash
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
It looks like lots of companies have lost touch with the "human" side of marketing. They invest more and more into marketing automation and less into human interactions. This is a 10 steps guide to make your online marketing a little more human.
19 tips to make your product description more persuasive. Includes a dozen ecommerce examples.
People don’t read online; unless they’re about to spend money—then they scrutinize each word.
Design, SEO, and advertising can only get you so far. If you want to accelerate sales online, you need persuasive copy. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. Most marketers ignore how our brains work and fight against human psychology.
Repurposing content is the art of stretching a single piece of content into as many other useful forms as possible. Your content is in an epic battle against every other piece of similar content out there. With social media algorithms dictating who sees what, ever-changing SEO tactics, and elusive ranking factors, content marketing success can feel impossible. Here are 13 ways to repurpose content, and squeeze every last bit of delicious juice from a single article.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
The Brand as Publisher Masterplan - Content Marketing for the Next DecadeSimon Penson
Content Marketing faces major challenges ahead with increasing competition forcing brands to execute better. That's where brand as publisher comes in. It's content marketing for the next decade!
PowerPoint Hacks for Rookies: 4 Must Consider Aspects24Slides
While there are many things you should consider to create a spectacular presentation, there are 4 non-negotiable aspects you should keep in mind first.
Perfecting the conversion process 2014 - Class #7 HubSpot Inbound Academy Cer...Sorin Magureanu
The conversion process is critical to a successful inbound strategy.
The process by which visitors become leads includes three key building blocks: calls-to-action, landing pages, and thank you pages. Learn how to use these tools to build conversion paths throughout your website, and then use these paths to lead your potential customers through the buyer’s journey.
This class fits into the "Convert" stage of Inbound Methodology - the conversion process is the full story of how visitors become leads.
http://academy.hubspot.com/inbound-marketing-certification/convert/conversion-experience
Des Traynor speaking at Launch Incubator and on This Week in Startups. There is an infinite amount of advice for startups, but if I had to boil it down to just 10 essentials, these are the most crucial principles every founder needs to understand from an early stage.
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersJoanna Wiebe
Check out Joanna Wiebe's 32-slide presentation for Microconf 2013, called Copywriting That Converts: How to Sell Without Selling Your Soul. Targeted at startups who want to sell more and see the value of conversion rate optimization.
What did the participants think? Follow their thoughts in these tweets: https://twitter.com/search?q=%23microconf&src=hash
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
It looks like lots of companies have lost touch with the "human" side of marketing. They invest more and more into marketing automation and less into human interactions. This is a 10 steps guide to make your online marketing a little more human.
19 tips to make your product description more persuasive. Includes a dozen ecommerce examples.
People don’t read online; unless they’re about to spend money—then they scrutinize each word.
Design, SEO, and advertising can only get you so far. If you want to accelerate sales online, you need persuasive copy. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. Most marketers ignore how our brains work and fight against human psychology.
Live Webinar: Market to Who Matters - How to Get Started with Advertising on ...LinkedIn
Join us for our live demo of our advertising solutions: LinkedIn Sponsored Content and LinkedIn Text Ads. These products allow you to connect with the world's largest audience of active, influential professionals. In this webinar you will learn how:
- Sponsored Content enables you to publish relevant content straight to the feed of any member across desktop and mobile. With native ads in the world’s professional feed, your content marketing captures the attention of highly engaged people – and drives qualified traffic right to you.
- Text Ads are easy to create and great for budget-conscious campaigns—set your own budget and only pay for ads that work on our pay-per-click platform.
Learn How to Attract Customers with TwitterClearPivot
Success in today's business world requires more than simply offering quality products or services at a good price. No, commercial success today demands a comprehensive marketing strategy that encompasses all available media to not only reach as many prospects as possible but also to actually engage them and ultimately turn them into customers.
When used well, Twitter can be a fantastic tool for a company to use to attract prospects. Companies that ignore the benefits of tools such as Twitter do so, as the saying goes, at their own peril.
The value of Twitter can be summed up in one statistic: Over 200 million active accounts. Audience size, therefore, is not an issue. The challenge lies in how to bring Twitter into a closed-loop marketing process. Sound difficult? It isn't, if you use this slide deck.
This slidedeck was presented in Q1 2018 to a professional network of communications and marketing professionals in Brussels, who mostly work with the European Union (EU).
Outline of Top 10 Useful Marketing Tools:
1. Analyse
2. Content
3. Design
4. Organise
5. Learn
The Handy Tool Kit For Launching & Measuring a Remarkable CampaignLionbridge
In the words of Joseph Jaffe, “Marketing is not a campaign, it’s a commitment.”
When you launch a campaign, you are committing to a certain message. Whether that message is the promise
of an educational piece of content, an idea-provoking conference, or an irresistible new deal, the message is
there. And if the people who decide to follow your campaign are not given what they are promised, you have
broken their commitment.
But how do you stay true to that commitment?
Having the right tools in your marketing tool kit is the first step. Without the right tools, you can’t even begin to
launch a campaign. This guide will dive into which marketing tools should be in your handy marketing tool kit.
From there, it’ll be up to you to ensure every campaign includes these tools. Whether you do so by printing the
tool kit image on the next page and pinning it to your desk, or by carrying this tool kit around in your mind, this
guide will help you along the way.
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
Here is a “Hubspot Marketing Software Datasheet Template“. TDSmaker offer you free Datasheet/ Specsheet/ Techsheet. Visit to ( https://www.tdsmaker.com ) to get start with free template.
Get The Inside Scoop On Bluleadz' Modular Pricing SystemBluleadz
A little while ago, Bluleadz completely revamped its pricing structure to deliver more customization and choice to our clients. You might be wondering how the new pricing system works, and how the different modules can benefit your company. Well, you don’t have to wonder, because we’ve assembled a Slideshare presentation to help you learn the ins and outs of the new system!
New Delhi HUG September meetup held on 25th September, 2019 included a quick recap of the Inbound 2019 sessions, and a deep dive into the latest HubSpot product announcements.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
2. TABLE OF CONTENTS
ABOUT THE CTA BUTTONS
…………………………………… 3
USING HEX COLORS & TIPS FOR CUSTOMIZING………
5
5 SETS OF 50 CUSTOMIZABLE CTAs
……………………… 10
HOW TO USE THESE CTAs
…………………………………… 31
CONCLUSION
3.
4. ABOUT THE CTA BUTTONS
We know that creating calls-to-action (CTAs) can be difficult with limited
budget and resources. Even more difficult is the ability to track the
success of those CTAs.
We’re here to help.
Here you’ll find a set of 50 customizable CTA designs that you can use
on any digital asset – landing pages, blog posts, social media updates,
you name it.
The best part? You can then upload your customized CTAs into
the HubSpot CTA builder for free to start collecting
performance metrics. Yep, you’ll know how many people viewed, and
even better, how many people clicked on your call-to-action!
Beauty and data – what could be better?
5.
6. GRABBING YOUR COLOR HEX
CODES
As much as we'd love to, we can't create CTAs that match the colors of
every brand – unless, of course, your website just happens to match the
colors you find in here! But if you're like most marketers (including us),
you can customize the colors by getting the HEX code of the main colors
of your website, and inputting it into PowerPoint.
A hex code is a 6-character alpha-numerical code that represents a
color. To grab the HEX codes for your website or blog, simply take a
screenshot of your website or blog, and then head over to
http://www.imagecolorpicker.com/.
Once there, upload that screenshot by clicking the “Upload your image”
button. Then select any point of the uploaded picture, and immediately
see its corresponding HEX code on the right!
7. PUTTING YOUR HEX CODES
IN POWERPOINT
Once the corresponding HEX code appears, you’ll need to transfer that
information to PowerPoint.
Go to Design Colors Create New Theme Colors. From there you’ll
be taken to a place that allows you to change the colors in your color
palate to match your brand.
8. PUTTING YOUR HEX CODES
IN POWERPOINT
Now, click any “Accent” option, and within the dropdown options select
“More Colors…”
From there, make sure you’re on
the “Custom” tab. You’ll see the
option to input a number for “Red,”
“Green,” and “Blue.” These are
your RGB colors that appear in the
HEX code generated on
imagecolorpicker.com.
Just add those generated numbers
here. Click “OK” and voila! That
color is now in your palate. Keep
going down the accents until you
have all the colors you need.
9. 2 QUICK TIPS FOR
CUSTOMIZING CTAs IN
POWERPOINT
Double clicking on any image, textbox, or shape will
open up various options for you to change the appearance
of the respective object – whether that be shading, colors,
fills, outline, or styles. Be open to playing around, and see
what you discover!
When inserting images for your CTA, you might find the
image you selected has a white background, while your
CTA does not. To fix this, either give the image a border, or
use the transparent tool in your toolbar. Simply click
“Transparent Color,” and then click the background of your
image.
10.
11. SET
1
Basic CTA Buttons
This first set of CTAs is perfect for a simple
landing page or blog post that needs a touch of
color to draw the viewer’s eye. Feel free to change
the shape type, the color (by double-clicking), and
the text by simply clicking in the text box.
12. SUBSCRIBE TO THIS BLOG FOR DAILY UPDATES!
uttons to
t in these b
the tex
ce on
To change
ply click on
eeds, sim
size, or
eet your n
m
he shape,
o change t
shape.
the text! T
lick on the
le c
color, doub
SIGN UP FOR YOUR
FREE ONLINE
ASSESSMENT
GRAB THE
LATEST
EBOOK
Free Assessment
14. Download Template Now
Get your
25% off
coupon here
Register Today
Get
It
Now
Buy
Now
Get Your
Free
Ebook
15. DOWNLOAD
YOUR
EBOOK
SIGN UP FOR
A FREE DEMO
TODAY
START YOUR
FREE TRIAL
TODAY
IMPROVE
YOUR
MARKETING
REGISTER
FOR
INBOUND
2014
SCHEDULE
YOUR
APPOINTME
NT
16. SET
2
Social Media Share & Sentiment Buttons
These calls-to-actions are created with the intention
of driving social media shares for your business or
using social sentiment to driver further conversion.
Once you save the share images, you can hyperlink
them to become social share links. Follow the
instructions in this blog post to learn how.
18. Tweet This
Stat!
Tweet This Quote!
l CTAs
hese socia
ake t
You can m
sing
by simply u enerating a
clickable
.com and g
cktotweet
cli
images to!
erlink the
URL to hyp
Like what you read?
Share with your friends!
Grab Your
Coupon
19. Essential Step-by-Step Guide to Internet Marketing
g
Try searchin
itter to
through Tw
find social
help
sentiment to
value
back up the
r. Take
of your offe
ot of
a screensh
nd go
the tweets a
Picture
to Insert
to paste the
. Then
picture here
click every
and
screenshot
d
the CTA an
e
group all th
ve
pieces to ha
one CTA.
Include a short and punchy line to
further explain the benefit of taking
action on this particular CTA.
DOWNLOAD NOW >>
20. The
b
same ackgroun
d
so fe gray as F of this i
m
e
a
publ l free to cebook c age is th
ic
k
o
e
CTA! ly viewa eep it an mments
ble c
d
omm swap in –
ents
to yo
ur
In this ebook you’ll learn:
What dynamic content is
How to set up dynamic content
Examples of dynamic content
21. SET
3
Contextualized CTAs
You’ve seen some basic CTA options thus far.
Play with these next options to present your callto-action with more context. Just be sure to keep
the overall layout simple so that users can easily
see the action you’re calling on them to take.
22. Download this free ebook
and turn your marketing
around
GET IT NOW
Download this
free ebook for
marketing tips
and tricks.
DOWNLOAD
BRAND NEW
EBOOK
Webinar: How to
Ensure Scalable
Revenue Growth
Transform your
nonprofit today
with inbound
marketing.
Register
SIGN UP FOR
YOUR
TRAINING
REGISTER
DOWNLOAD
23. Sign up today and get 50%
off your subscription to
XYZ Magazine.
SUBSCRIBE
GOT KIDS?
They should be in
school, learning things.
GET SCHOOLED
24. ZEBRAS!
They’re like black and
white horses.
GET ONE NOW
Confused?
Click below to speak with
a customer support
representative now.
LIVE CHAT NOW
25. SET
4
Photo and Mobile Device CTAs
Photos can serve as a great asset to your calls-toaction. They make it easy to humanize and customize
your messages for your brand and audience.
Similarly, mobile and desktop devices can help make
your action pop.
If you have trouble locating copyright-free photos to
use, you can download our set of 160 free photos. No
attribution required, just download and use!
26. Have you
tried
using our
product
online?
DO IT
Have you set up the
right business ...
We love helping businesses succeed.
Let us help you! Click here to chat.
SET THEM UP NOW
27. over of
Insert the c
uide,
your own g
n slide,
presentatio
age,
blog post im
r visual
or any othe
ve a n d
you may ha
e it
simply plac
let
over the tab
ere to
presented h
ear on
make it app
the screen.
Click to
read
28. a
Great re
d!
Download your copy today >>
Want to learn on the go?
Read our blog on your
phone. Click here to
start.
29. SET
5
Qualifying CTAs
When you’re trying to nurture a lead further down
the funnel, you want to ensure you’re presenting
CTAs to qualify them for your sales team.
For these CTAs, it’s important that they are
welcoming and not pushing. Having a great design
can help!
30. START
YOUR FREE
TRIAL
CONTACT A
SALES REP
All-in-one marketing
platform.
All-in-one marketing
platform.
Include other descriptive
text or value propositions.
Include other descriptive
text or value propositions.
SIGN UP
LET’S CHAT
Simp
l
“Hub y right cl
ic
S
“cha pot” log k on the
n
o
own ge image and sele
bran
c
” to
swap t
ded
logo
in yo
!
ur
WATCH A
DEMO
See it in action
today.
31.
32. HOW TO USE THESE CTAs
Now that you’ve gone through the 27 different customizable buttons, it’s
time to learn how to actually use the buttons you end up customizing!
Step 1: For each CTA, click on every element associated with it, as
shown in this screenshot:
33. HOW TO USE THESE CTAs
Step 2: With each component still selected, right click, and click “Save
as Picture…”
34. HOW TO USE THESE CTAs
Step 3, Option 1:
Start a free HubSpot
trial to upload these
images into the CTA
tool and start
collecting metrics
on performance
right away. You can
use the HubSpot CTA
tool to upload your
CTA, and then simply
paste the embed code
that is generated into
your website.
35. HOW TO USE THESE CTAs
By uploading the image into HubSpot’s
CTA tool, you can go back into
HubSpot for free to see data on
how the CTA is performing on
your own website. As long as it
uses the embed code generated from
HubSpot (as shown to the right) you
can collect metrics in the HubSpot
software – such as the conversion rate
of views to clicks, no matter where that
CTA is placed.
36. HOW TO USE THESE CTAs
Step 3, Option 2: If you’re not interested in generating specific
performance metrics for your CTAs, upload the images onto your
website as you would any other image, and then hyperlink the image
to your CTA destination. And voila! You now have one of these
custom CTAs on your website.
37.
38. CONCLUSION
CTAs play a critical role in the “convert” stage of effective inbound
marketing. Don’t let a lack of design resources keep you from creating
calls-to-action that convert – that’s why we built these templates in the
first place!
Now go customize, upload, and convert your visitors into leads.
39. RATE THIS CONTENT & HELP
HUBSPOT IMPROVE.
HubSpot believes in creating content for you (not for
us), so we’d like to hear what you thought of these
templates! Submit a 1-10 rating in a matter of
seconds by clicking here. Your feedback goes
directly to our content team.
SUBMIT RATING:
http://bitly.com/50CTATemplateNPS