Materials created for the NAWL 2012 Annual Meeting CLE panel "My So‐Called Amazing Law Career: How To Take Your Career from Where? To "There"". Materials focus on building and growing professional networks and reputation, as well as identifying career goals and the networks of relationships which will help you achieve your goals. The full description of the panel is: How do I get there? What\'s next for my career? If you are wondering how to leverage your legal training into "what\'s next" ‐ whether that is continuing down the "traditional" legal path and seeking promotion within your firm or seeking advancement within in‐house, academic or government venues; shifting your practice focus or changing directions altogether, this interactive panel discussion will provide insights and strategic career advice on: positioning for career advancement; managing and advancing your current skill sets and acquiring new ones to address changing needs; creating opportunities through professional networks and associations; cultivating mentors and sponsors; acknowledging roadblocks and shifting career paths; utilizing your legal training in non‐traditional ways; and communicating careers shifts and changes to clients and colleagues.

1. +
My So-Called
Amazing Law
Career
How To Take Your Career
from Where? To “There”
Kelly Hoey
NAWL 2012 Annual Meeting
July 19, 2012
New York, New York

2. + 2
Copyright J. Kelly Hoey 2012

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3
Denise Morrison, CEO
Campbell Soup Company
The thing that I learned early on is you
really need to set goals in your life, both
short-term and long-term, just like you do
in business. Having that long-term goal
will enable you to have a plan on how to
achieve it. We apply these skills in business,
and yet when it comes to ourselves we
rarely apply them. And so the insight was
what do you want to be when you grow up?
I want to run a company. Then, what are the
kinds of things that you need to do to
prepare yourself to do that?
Copyright J. Kelly Hoey 2012

4. + Personal GPS 4
 What work do you love?
 What career opportunities do you want more
of?
 Does your network support and encourage your
professional ambitions?
Copyright J. Kelly Hoey 2012

5. + Create Your Networking Plan 5
Copyright J. Kelly Hoey 2012

6. + Benefits of Networking: 6
 Power & career control
 Understand career options
 Visibility & reputation building
 Hear about unadvertised
opportunities
 Locate mentors & sponsors
 Peer support
 Productivity: access to information
 Efficiency: learn new skills
 Navigate the Glass Ceiling
 Credibility: external recognition
 Share your experience & expertise
Copyright J. Kelly Hoey 2012

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Strategic Networking: Focus and
Persistence
"Denise is a little bit more
deliberate. She's certainly more
patient.”
Maggie Wilderotter, CEO
Frontier Communications
Copyright J. Kelly Hoey 2012
(sister of Denise Morrison)

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Strategic Network Mapping
Step 1
 List 3 career or professional goals.
 These goals should be specific (for example; transfer or
short-term overseas assignment; appointment to a firm
committee or expanding current role within a committee;
targeted assignment with a key partner).
 Are your goals related to substantive practice area skills,
leadership development, management or client relationship
development?
Copyright J. Kelly Hoey 2012

9. + 9
Strategic Network Mapping
Step 2
 Everyone has one, so who is in your
network?
 Do you understand what a “network”
is?
 What is “networking” (really)?
Copyright J. Kelly Hoey 2012

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Who is in Your Network?
Copyright J. Kelly Hoey 2012

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What A Network Is….
 (1) An openwork fabric or structure in which cords, threads,
or wires cross at regular intervals. (2) An extended group of
people with similar interests or concerns who interact and
remain in informal contact for mutual assistance or support.
(www.thefreedictionary.com)
 It starts with the people you already know (colleagues,
former colleagues, college classmates, clients, peers,
reports). To build your network, identify and nurture the
relationships you already have. Ensure your network is
sustainable: fuel the growth of your network by following-up,
sharing information and simply staying in touch.
Copyright J. Kelly Hoey 2012

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Networking….
 “the exchange of information…the cultivation of productive
relationships for employment or business.” (Merriam-
Webster)
 “a supportive system of sharing information and services
among individuals and groups having a common interest”
(dictionary.com)
 Email, closing dinners, an elevator ride, CLE trainings,
committee meetings, dropping the kids off at
daycare….networking is an activity that can and does
happen just about anywhere or anytime.
 Networking is not a network.
Copyright J. Kelly Hoey 2012

13. + 13
Strategic Network Mapping
Step 3
 Based on your 3 identified career goals, focus on your
current as well as planned networking activities. Is your
network a barrier or is it providing opportunity and access?
 Are you aligning your networking activities with your
professional goals?
 Are your networking activities exposing you to people who
can help you achieve your professional goals? Are you
expanding or enhancing your network?
 This exercise is not only intended to get you to think about
where you are networking – but also why and how
(outcomes, time commitments and contacts you have or need
to get there).
To sum it up: Be deliberate in your networking choices.
Copyright J. Kelly Hoey 2012


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Networking Venues
In-Person Other Venues
 Conferences  Writing articles
 Trainings  Blogging
 Meetings/Closings  Social Media
 Social Events
 Email
 Client Events
 Corporate Bio
 Telephone Calls
 Client Alerts
 Commute
 RFPs
 Community/Volunteering
 Webinars
 Presentation Team
Copyright J. Kelly Hoey 2012

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15
Pat Harris
Global Chief Diversity Officer
McDonald’s
“Persistence is the secret sauce that
makes the difference”
Copyright J. Kelly Hoey 2012

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Career Development Questions
 Have you communicated your career interests to relevant
parties at your firm or in your network?
 Have you familiarized yourself with the internal politics of
your firm (practice group, office, management)?
 Do you know all the rules (including unwritten) to advance at
your firm?
 Do you know and understand how your firm analyzes
individual contributions to the firm (hours billed, pro bono,
etc.)?
 Have you raised your visibility with attorneys outside of your
practice group, office, firm?
Copyright J. Kelly Hoey 2012

17. +
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Rumi
13th Century Persian Poet
Don’t be satisfied with stories of how
things have gone with others. Unfold
your own myth.
Copyright J. Kelly Hoey 2012

18. +
Appendix
REFERENCE MATERIALS
Copyright J. Kelly Hoey 2012 18

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 Raising Women To Be Leaders (WSJ)
http://online.wsj.com/article_email/SB117124259912205306-lMyQjAxMDE3
 Nine Rules Women Must Follow to Get Ahead (WSJ)
http://online.wsj.com/article/SBB000142405270230472330457736581240227
 "Women and the Trouble with Mentors” (Washington
Post) http://www.washingtonpost.com/national/on-leadership/women-
and-the-trouble-with-mentors/2011/10/14/gIQAeOF7jL_story.html
 Guide for Creating Your Linkedin
Profile: http://www.newscertified.com/uploads/100012_bodycontentfiles/
101272.pdf
 Women on Top: The Woman's Guide to Leadership and Power in Law Firms
http://www.idaabbott.com/publications/books/women-top-womans-
guide-leadership-and-power-law-firms
Copyright J. Kelly Hoey 2012

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Appendix
SOCIAL NETWORKING
Copyright J. Kelly Hoey 2012 20

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Social = Business
There is too much
economic activity, too
+ many business
relationships being made
or reinforced, to ignore
social networking sites as
a viable and profitable
business networking
venue.
Copyright J. Kelly Hoey 2012

22. + 22
The Lawyer & the Online
Profile*
 81% of General Counsel surveyed use social medial to identify
counsel in unfamiliar jurisdictions
 77% validate a referral
 73% evaluate outside counsel qualifications
 56% compare qualifications to opposing counsel
 45% conduct periodic reviews of current counsel
*BTI “How Clients Hire” Survey 2011
Copyright J. Kelly Hoey 2012

23. +
Social Media is…
nothing more than
modern tools to
facilitate age-old
behaviors.
Copyright J. Kelly Hoey 2012

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The Social Media Networking 3 Step
Copyright J. Kelly Hoey 2012

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Your Personal CRM Tool
150 million registered users
•
2 million companies on LinkedIn
50/50 – users are divided equally by gender
50% of LinkedIn users have a bachelors or graduate
degree
67.7% of Corporate Counsel use Linkedin at least
once a year to hire outside counsel (BTI – How Clients
Hire Survey, 2011)
Copyright J. Kelly Hoey 2012

26. + Integrating Social Media into Your 26
Professional Development Plan
How to: Attorney #1
Business Development Activities Social Media Networking Tools
 Speaking at CLEs  List speaking engagements in Firm
Bio & Linkedin Profile (Summary
Section)
 Writing Papers/Articles
 Use Slideshare to post Past CLE
presentations online
 Attending Conferences
 Include links to conferences in your
 Reading & Staying Current on online bio/profile
case law changes/trends  Post updates with links to articles
(written by, quoted in)
 Micro-blog as solution to follow-
through or OpEds and Blogs
 Comment on trends (post Linkedin
Update)
Copyright J. Kelly Hoey 2012

27. + Integrating Social Media into Your 27
Professional Development Plan
How to: Attorney #2
Business Development Activities Social Media Networking Tools
 Partner Referrals  Direct connections with clients
by connecting with them on
 Following –up Linkedin
 More continuous contact by
 Aware of new trends in monitoring status updates &
Litigation posting information
 Cross-Selling to existing  Daily status updates to convey
clients knowledge of new trends , to
stay “top of mind”, to educate
as to experience, to build
reputation as the person who
can help
 Post client alerts & other firm
thought-leadership as a
Copyright J. Kelly Hoey 2012 Linkedin update

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Network to Connect
 Build varied relationships. The wider your networking net –
the greater your opportunities.
 Listen and find out what other people are interested in.
 Anticipate – seek new ways to connect individuals and
groups within your network.
 Provide critical information, expertise or connections to get
closer to the critical information, expertise or connections
that you need.
 Share your influence, even if you have only a little.
Copyright J. Kelly Hoey 2012

29. +
Social Media
Networking To Do
List…
Google Your Name
Read & Review Your Firm
Bio
Look at Your Linkedin
Profile – from the client’s
perspective
Set Google Alerts for Key
Clients, Industries, Practice
Areas
Copyright J. Kelly Hoey 2012

30. + 30
Final Thoughts….
 Networking, whether online or in person, is like sit-ups –
repetition and focus yields results. Consistent engagement
builds community and credibility.
 You can’t work just one room. Build your reputation across
“platforms” and monitor results.
 Networking effectively is a 3 step program: listen, share and
engage – then repeat.
Copyright J. Kelly Hoey 2012

31. + 31
Eversheds on Flickr
Copyright J. Kelly Hoey 2012

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Fashion Law (Fox Rothschild
Attorney) on Facebook
Copyright J. Kelly Hoey 2012

33. + 33
A&O on Twitter
Copyright J. Kelly Hoey 2012

34. + 34
Sullivan & Cromwell Partner on
Twitter
Copyright J. Kelly Hoey 2012

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Taylor & Taylor on Pinterest
Copyright J. Kelly Hoey 2012

36. 36
Continue the conversation
Kelly Hoey
Twitter: @jkhoey
http://about.me/jkhoey
Copyright J. Kelly Hoey 2012