Linkedin Recruiting 101 Slideshare

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Linkedin is a powerful recruiting tool. This presentation outlines ways to use Linkedin for recruiting as well as some stats to help identify your audience on Linkedin. Top 10 tips for recruiting include outside the box ideas to make your recruiting system work with Linkedin.

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Linkedin Recruiting 101 Slideshare

  1. 1. Recruiting 101 By J. Austin Baker President EServ, LLC. Benefits, Outsourcing, Training linkedin.com/jaustinbaker jaustinbaker.wordpress.com/ twitter.com/jaustinbaker
  2. 2. Linkedin is about Exposure and Connections for Business Professionals
  3. 3. Photo credit: ”Linkedin Smurfs” by 99zeros
  4. 4. Recruiting- % of Recruiters Using Social Media • Nearly 20% of recruiters use no social networking sites at all. • LinkedIn 67% • Facebook 8% • MySpace 1.5% • Twitter 1%
  5. 5. My Linkedin Stats Your Connections Your trusted friends and colleagues 303 Two degrees away Friends of friends; each connected to one of your 58,400+ connections Three degrees away 4,117,300+ Reach these users through a friend and one of their friends 4,176,100+ Total users you can contact through an Introduction 6,177 new people in your network since July 10
  6. 6. My Linkedin Stats 21% 1. Human Resources 11% 2. Staffing and Recruiting 10% 3. Information Technology and Services 4% 4. Management Consulting 3% 5. Financial Services
  7. 7. The LinkedIn Professional At A Glance Average Age 41 Household Income $109,703 Male 64% Comp Index Rank HHI $100K+ 53.5% 210 1 Own Smartphone/PDA 34% 430 1 College Grad/Post Grad 80.1% 156 2 Business Decision Maker 49% 185 13 EVP/SVP/VP 6.5% 317 4 Source: @plan Summer 2008
  8. 8. The LinkedIn Audience: The New Influencers A Younger, More Affluent, More Influential And Harder-To-Find Audience Than The Leading Business Sites % Comp That % Comp Read Business Business Average Average %Comp Co Decision Magazine Property Age HHI Size <100 Makers Last 30 Days $109,70 LinkedIn 41 26% 49% 29% 3 WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51% Source: @plan Summer 2008
  9. 9. LinkedIn Members: Educated & Affluent  95% Are College Educated  37% Are Post-Grads  LinkedIn Is Ranked #1 For Comp of A25-54 HHI $150K+ (Index 338)  Average HHI is $110K  24% Have A Portfolio Value of $250K+ Source: @plan Summer 2008
  10. 10. Financial Profile • Average HHI $109,780 • 24% Have A Portfolio Value of $250K+ – 56% Have An Account With An Online Brokerage – 60% Have An Account With An Offline Brokerage • 85% Viewed/Paid Bills Online in Last 30 Days • 53% Monitored/Viewed Stocks Online in Last 30 Days • Types of Securities Owned: – Money Market Funds: 35% – Shares of Stock: 30% – Self-directed IRA: 26% – Mutual Fund (Stock) 20% – Mutual Fund (Index) 15% • Credit Card Ownership – American Express: 38% – Visa: 67% – MasterCard: 53% – Discover: 20% Source: @plan Summer 2008
  11. 11. Linkedin Gender & Age Source: @plan Summer 2008
  12. 12. Business Decision Makers • Job Titles: – C-Level Executives 7.8% – EVP/SVP 6.5% – Senior Management: 16% – Middle Management: 18% • 50% Are Business Decision Makers In Their Companies – Computer Software DM/Influencer: 32% – Computer Hardware DM/Influencer: 22% – Business Consulting Services: 18% – IT Consulting DM/Influencer: 17% – Office Supplies DM/Influencer: 17% – Business Equipment DM/Influencer: 20% – Printing DM/Influencer: 12% – Travel Services DM/Influencer: 12% • Purchased in The Last Year For Their Business: – Computer Hardware 30% – Software 22% Source: @plan Summer 2008
  13. 13. Connect with people you know
  14. 14. Find out where people are now
  15. 15. Research people & companies
  16. 16. Broadcast what you’re up to & find out what’s everyone else is doing
  17. 17. Recommendations
  18. 18. Be a part of groups that match your interest – and discuss
  19. 19. Form groups that match your interests Employee Benefit Communication & Enrollment Forum- 10 Months- 248 Members 5 Recruits, 15 Referrals- Cost = Zero (Time) Memphis Eagle Scouts- 2 Months- 20 Members Facebook Group- 70 Members 1 Event- 50 People MILE- 10 Months- 50 Members Facebook Group- 41 Members
  20. 20. Be introduced Compose introductions To: Kenneth Siegfried From: Austin Baker 7 of your trusted connections can introduce you to Kenneth. Please choose one: •Adams Ivey, Fariss •Duncan, Timothy •Graham, Shawn •Hu, Tao •Isaacman, Lauren •Kamra, J.R. •Philpott, James (Jay) Hundley
  21. 21. Recruiting Tips- Top 10 1. Perform blind, “reverse”, & company reference checks 3. Make Interviews go smoother by finding out common interests & acquaintances 5. Use Advances Search Features to Identify Candidates 7. Send Nominator Linked In Messages to either people in the same group or people in your network 9. Use Status Updates to highlight key positions
  22. 22. Recruiting Tips- Top 10 6. Post in Job Section of Groups where industry professionals gather 7. Use Application plug-ins to link to profile - Slideshare- Upload a Company Recruiting Prez - box.net- Upload Pictures of staff events (Culture) - Wordpress- Link to a Recruiting Blog - Events- Post A Recruiting Event 8. Create a Group for your Company- Current & Alumni 9. Encourage Employees to Help you Recruit through their profiles 10. Sign up for Company Buzz to track twitter activity related to your company and keywords that you are looking for
  23. 23. References www.Theconversationprism.com www.slideshare.com JASON BAER - Convince & Convert www.convinceandconvert.com @jaybaer

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