Need Nonprofit Board Members? LinkedIn Helps You Make Connections


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With nearly two million nonprofit board seats open, good board members are hard to find. Yet, according to Taproot Foundation, most professionals want to be on boards.*

How do nonprofits attract the right professionals to their boards, the ones who want to do the job and who have the particular skills needed by the organization? Well, the simple answer is – just ask. The longer answer is you need a conduit to professionals who care. LinkedIn Board Connect now provides that conduit for nonprofits, at no cost.

Ensure your success with 7 tips from board governance and LinkedIn pros, Marc Halpert, Maria Semple and Geri Stengel.

*Taproot Foundation estimates 87% of human resources professionals and 92% of marketing professionals are interested in board service but far fewer actually serve on boards.

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Need Nonprofit Board Members? LinkedIn Helps You Make Connections

  1. 1. Sponsored by:Need Nonprofit Board Members?LinkedIn Helps You Make ConnectionsMaria Semple, Marc Halpert and Geri StengelJune 25, 2013Use Twitter Hashtag #npwebPartOf:
  2. 2. Sponsored by:Protecting and Preserving theInstitutional Memories ofNonprofits Since 598-0430info@cjwconsulting.comPartOf:
  3. 3. Sponsored by:PartOf:Coming Soon
  4. 4. Sponsored by:Today’s SpeakersMaria SemplePrincipalThe Prospect FinderHosting:Cheri J Weissman, CJW Consulting & Services, Inc.Assisting with chat questions:Jamie Maloney, 4GoodPartOf:Marc HalpertManaging PartnerYour Best InterestGeri StengelPresidentVentureneer
  5. 5. 8 © 2012 Ventureneer. All rights reserved.Need Nonprofit BoardMembers? LinkedIn HelpsYou Make ConnectionsNonprofit WebinarsJune 25, 2013Presented by: Marc Halpert, MariaSemple, Geri Stengel
  6. 6. 9 © 2013 Ventureneer. All rights reserved.Agenda• Understanding the challenges and the opportunities• 6 ways to ensure LinkedIn Board Member Connectworks for your nonprofit1. Determine board needs2. Look your best3. Build your networkbefore you need it4. Experiment with search5. Be introduced or go direct6. Build relationships• Use LinkedIn for Other Purposes
  7. 7. 10 © 2012 Ventureneer. All rights reserved.Understanding theChallenges and theOpportunities10
  8. 8. 11 © 2013 Ventureneer. All rights reserved.A Searchable Database of225 Million Affluent Influential People
  9. 9. 12 © 2012 Ventureneer. All rights reserved.Determine the SkillsAnd Expertise YouNeed on Your Board12
  10. 10. 13 © 2013 Ventureneer. All rights reserved.What Skills and Subject Matter Expertise Are Needed?• What skills and points-of-view aremissing?• What connections to resourcesand constituencies are needed?Source: Michael Davidson,
  11. 11. 14 © 2013 Ventureneer. All rights reserved.Define Recruitment and Orientation Procedures• Recruitment process• Candidate interview questions• Orientation procedures• Board manualSource: Michael Davidson,
  12. 12. 15 © 2013 Ventureneer. All rights reserved.Identifying Candidates• The more specific you are in identifying skills and resourcesneeded, the easier it is to find them• Think broadly about where you might find candidates –professional organizations, people who have shown aninterest in the organization, etc.• Board members should always be looking for theirreplacements• Invite the organization’s friends to a candidate identificationmeetingSource: Michael Davidson,
  13. 13. 16 © 2012 Ventureneer. All rights reserved.Look Your Best16
  14. 14. 17 © 2012 Ventureneer. All rights reserved.© 2013 Ventureneer. All rights reserved.17
  15. 15. 18 © 2012 Ventureneer. All rights reserved.© 2013 Ventureneer.All rights reserved.18
  16. 16. 19 © 2012 Ventureneer. All rights reserved.© 2013 Ventureneer. All rights reserved.19
  17. 17. 20 © 2012 Ventureneer. All rights reserved.© 2013 Ventureneer. All rights reserved.20
  18. 18. 21 © 2012 Ventureneer. All rights reserved.© 2013 Ventureneer. All rights reserved.21
  19. 19. 22 © 2012 Ventureneer. All rights reserved.© 2013 Ventureneer. All rights reserved.22
  20. 20. 23 © 2012 Ventureneer. All rights reserved.Build Your NetworkBefore You Need It23
  21. 21. 24 © 2013 Ventureneer. All rights reserved.It’s About the Connections of Your ConnectionsAdapted from Flickr image by Noah Sussman
  22. 22. 25 © 2013 Ventureneer. All rights reserved.LinkedIn Groups• Use the Search box and begin typing in words describing whatyou are looking for.• See what Groups your own 1st degree connections are joining.They may be right for you, too!• Use Groups to expand your own connections and identifypeople.
  23. 23. 26 © 2013 Ventureneer. All rights reserved.Example: Animal Welfare nonprofit wants to findpeople interested in pets.26
  24. 24. 27 © 2013 Ventureneer. All rights reserved.Sample Group ProfileNotice over38,000 people arein this Group!27
  25. 25. 28 © 2012 Ventureneer. All rights reserved.Experiment WithSearch28
  26. 26. 29 © 2013 Ventureneer. All rights reserved.© 2013 Ventureneer. All rights reserved.1. Auto-complete – As you type yoursearch term you’ll be prompted withoptions for what you may be looking for2. Suggested searches – Now when youtype in a search term you’ll see examplesearch queries for people or jobs relatedto the term as well as a preview of topresults to help you find what you’relooking for in one click.3. Smarter query – The more you searchfor content on LinkedIn, the more it learnsand understands your intent over time toprovide the most relevant results.4. Enhanced advanced search – Morefilters like location, company, school etc.5. Automated alerts – Save your searchesand get an alert you when the resultschange.Advanced Search29
  27. 27. 30 © 2012 Ventureneer. All rights reserved.Advanced SearchClick on “Advanced” for more robustsearch features and targeted searching!30
  28. 28. 31 © 2012 Ventureneer. All rights reserved.Advanced SearchBoard Connect allowsfor greater searchingcapacity!31
  29. 29. 32 © 2012 Ventureneer. All rights reserved.Save Your Searches!Puts LinkedIn on auto-pilot for you.32
  30. 30. 33 © 2012 Ventureneer. All rights reserved.Be Introduced or GoDirect33
  31. 31. 34 © 2013 Ventureneer. All rights reserved.Email Directly, Get Introduced, Use InMail
  32. 32. 35 © 2013 Ventureneer. All rights reserved.Direct: Ask to connectDirect: Ask to Connect
  33. 33. 36 © 2013 Ventureneer. All rights reserved.Ask a 1st Degree Connection for an Intro
  34. 34. 37 © 2013 Ventureneer. All rights reserved.LinkedIn Board Member ConnectTalent Finder account($1,000 value)Amplify your ability tosearch and to reach.FREE for one person atyour nonprofit!For more info,
  35. 35. 38 © 2013 Ventureneer. All rights reserved.InMail Note – Personalize ItDear xxx,We share a number of connections on LinkedIn, and an interest in xxx.I’m on the board of Praxis Housing, a homeless organization in NYC. Iam looking for good people to help with this great organization,including opportunities from serving on a committee to joining our board.Based on your skills in xxx and your experience with xxx, you wouldmake an excellent candidate for our board.Please let me know a good time to speak and your phone number.Regards,Geri
  36. 36. 39 © 2012 Ventureneer. All rights reserved.Build Relationships39
  37. 37. 40 © 2013 Ventureneer. All rights reserved.Different Medium Same Rules
  38. 38. 41 © 2012 Ventureneer. All rights reserved.Use LinkedIn forOther Purposes41
  39. 39. 42 © 2013 Ventureneer. All rights reserved.Auction Gifts
  40. 40. 43 © 2013 Ventureneer. All rights reserved.Going Out of Town:Setup a Meeting With Someone You Want to Know
  41. 41. 44 © 2013 Ventureneer. All rights reserved.Need an Excuse to Be in Touch: LinkedIn Today
  42. 42. 45 © 2013 Ventureneer. All rights reserved.Wrap up45
  43. 43. 46 © 2013 Ventureneer. All rights reserved.A Roadmap to Using Linked Board Member Connect1. Determining board needs2. Look your best3. Build your networkBefore you need it4. Experiment with search5. Be introduced or go direct6. Build relationships
  44. 44. 47 © 2013 Ventureneer. All rights reserved.• LinkedIn Board Member Connect• Board Tune Up Kit• 5 Ways to Make LinkedIn BoardConnect Work for Your Nonprofit• Putting LinkedIn to Use for YourNonprofit – articles and more• LinkedIn’s Learning Center forNonprofits• Other free sources for boardcandidates:–– BoardServeNYC– New York Junior League NonprofitBoard Clearinghouse– Industry associations such aslawyers, accountants, nurses, etc• Paid sources for board candidates:– VCG Governance Matters– BoardAssistResources
  45. 45. 48 © 2013 Ventureneer. All rights reserved.Questions
  46. 46. 49 © 2013 Ventureneer. All rights reserved.Connect With UsName Contact InfoMarc Halpert marchalpert@connect2collaborate.com203-373-0875http://www.connect2collaborate.com Semple!/mariasempleText PROSPECT to 22828 for research tipsGeri Stengel geri@ventureneer.com212-362-3088
  47. 47. 50 © 2012 Ventureneer. All rights reserved.
  48. 48. Sponsored by:Find listings for our current seasonof webinars and register at:NonprofitWebinars.comPartOf: