Andy Nathan presented a 5 step system for increasing blog traffic. The steps are: 1) Learn from mistakes with design, SEO, and RSS feeds. 2) Maintain consistency by blogging frequently. 3) Create a 3 step plan addressing why to blog and potential benefits. 4) Be interesting and authentic by brainstorming topics and sharing your perspective. 5) Leverage tribes and communities to expand reach. The overall approach focuses on learning, persistence, planning engaging content, and collaboration.