SlideShare a Scribd company logo
5 Ways to Get Your 
Employees to Build Your 
Brand 
Glassdoor Talent Warrior Roadshow 
Robert Lopez - Talent Acquisition Manager 
Follow me @RLoRecruiter
COMPANY CONFIDENTIAL 2
Look in the Mirror to Find Your Brand 
Message 
COMPANY CONFIDENTIAL 3
Hand Over the Mic 
COMPANY CONFIDENTIAL 
4
Make Sharing Easy 
COMPANY CONFIDENTIAL 
5
Life in Vistaprint in Social Media 
COMPANY CONFIDENTIAL 
6
Find Advocates and Amplify Their 
Voices 
COMPANY CONFIDENTIAL 
7
Reward, Recognize, Retweet 
COMPANY CONFIDENTIAL 
8
If You Build it They Will Come 
COMPANY CONFIDENTIAL 
9
5 Ways to Get Your Employees to 
Build Your Brand 
1. Look in the Mirror and Decide Who You Are 
2. Hand Over the Mic and Let Your People Tell 
COMPANY CONFIDENTIAL 
the Story 
3. Make Sharing Easy 
4. Find Advocates and Amplify their Voices 
5. Reward, Recognize, and Retweet 
BONUS: Have fun with it! 
10
COMPANY CONFIDENTIAL 11

More Related Content

Similar to 5 Ways to Get Your Employees to Build Your Brand, Robert Lopez, VistaPrint

Full Brain Marketing: What is a Brand? 11.4.10
Full Brain Marketing: What is a Brand? 11.4.10Full Brain Marketing: What is a Brand? 11.4.10
Full Brain Marketing: What is a Brand? 11.4.10EXHIB-IT!
 
7 Secrets To Unlimited Home Business Success
7 Secrets To Unlimited Home Business Success7 Secrets To Unlimited Home Business Success
7 Secrets To Unlimited Home Business SuccessJason Oman
 
8 Ways To Determine If Your Brand Is Likeable
8 Ways To Determine If Your Brand Is Likeable8 Ways To Determine If Your Brand Is Likeable
8 Ways To Determine If Your Brand Is LikeableLikeable Media
 
Periscope for Business How to turn your passion to profit
Periscope for Business How to turn your passion to profitPeriscope for Business How to turn your passion to profit
Periscope for Business How to turn your passion to profitDeborah Deras, M.S., ALSP
 
Advocacy Advantage: Chicago
Advocacy Advantage: ChicagoAdvocacy Advantage: Chicago
Advocacy Advantage: ChicagoInfluitive
 
Rotman BDC RMA - Communicating Your Personal Brand
Rotman BDC RMA - Communicating Your Personal Brand Rotman BDC RMA - Communicating Your Personal Brand
Rotman BDC RMA - Communicating Your Personal Brand Paul Copcutt
 
Online Brand Ambassadors
Online Brand AmbassadorsOnline Brand Ambassadors
Online Brand AmbassadorsChris Bailey
 
11 Best Practices Showcasing #LinkedIn Profiles
11 Best Practices Showcasing #LinkedIn Profiles11 Best Practices Showcasing #LinkedIn Profiles
11 Best Practices Showcasing #LinkedIn ProfilesBrandMirror
 
Charismaticpeople 150427084909-conversion-gate01
Charismaticpeople 150427084909-conversion-gate01Charismaticpeople 150427084909-conversion-gate01
Charismaticpeople 150427084909-conversion-gate01Dale Sternberg
 
Personal Branding Live Implementation Workshop
Personal Branding Live Implementation WorkshopPersonal Branding Live Implementation Workshop
Personal Branding Live Implementation WorkshopShadeed Eleazer
 
Koka Sexton - How To Use LinkedIn in Social Networking For Business
Koka Sexton - How To Use LinkedIn in Social Networking For BusinessKoka Sexton - How To Use LinkedIn in Social Networking For Business
Koka Sexton - How To Use LinkedIn in Social Networking For BusinessInsideSales.com
 
Building Brand Love in B2B
Building Brand Love in B2BBuilding Brand Love in B2B
Building Brand Love in B2BJazzy Danziger
 
5 Foundations of a Great Personal Brand (For Faith Based Financial Advisors) ...
5 Foundations of a Great Personal Brand (For Faith Based Financial Advisors) ...5 Foundations of a Great Personal Brand (For Faith Based Financial Advisors) ...
5 Foundations of a Great Personal Brand (For Faith Based Financial Advisors) ...Mike Farag
 
Social Media Action Plan - GSW Advertising
Social Media Action Plan - GSW AdvertisingSocial Media Action Plan - GSW Advertising
Social Media Action Plan - GSW AdvertisingTaylor Santangelo
 
Start with Why: Social Media Mindset for Professionals
Start with Why: Social Media Mindset for ProfessionalsStart with Why: Social Media Mindset for Professionals
Start with Why: Social Media Mindset for ProfessionalsChrissanne Long
 

Similar to 5 Ways to Get Your Employees to Build Your Brand, Robert Lopez, VistaPrint (20)

Full Brain Marketing: What is a Brand? 11.4.10
Full Brain Marketing: What is a Brand? 11.4.10Full Brain Marketing: What is a Brand? 11.4.10
Full Brain Marketing: What is a Brand? 11.4.10
 
7 Secrets To Unlimited Home Business Success
7 Secrets To Unlimited Home Business Success7 Secrets To Unlimited Home Business Success
7 Secrets To Unlimited Home Business Success
 
Brand is Focus - LiveAreaLabs - SIC2012
Brand is Focus - LiveAreaLabs - SIC2012Brand is Focus - LiveAreaLabs - SIC2012
Brand is Focus - LiveAreaLabs - SIC2012
 
8 Ways To Determine If Your Brand Is Likeable
8 Ways To Determine If Your Brand Is Likeable8 Ways To Determine If Your Brand Is Likeable
8 Ways To Determine If Your Brand Is Likeable
 
Hbb session 3
Hbb session 3Hbb session 3
Hbb session 3
 
Periscope for Business How to turn your passion to profit
Periscope for Business How to turn your passion to profitPeriscope for Business How to turn your passion to profit
Periscope for Business How to turn your passion to profit
 
Advocacy Advantage: Chicago
Advocacy Advantage: ChicagoAdvocacy Advantage: Chicago
Advocacy Advantage: Chicago
 
Rotman BDC RMA - Communicating Your Personal Brand
Rotman BDC RMA - Communicating Your Personal Brand Rotman BDC RMA - Communicating Your Personal Brand
Rotman BDC RMA - Communicating Your Personal Brand
 
Online Brand Ambassadors
Online Brand AmbassadorsOnline Brand Ambassadors
Online Brand Ambassadors
 
11 Best Practices Showcasing #LinkedIn Profiles
11 Best Practices Showcasing #LinkedIn Profiles11 Best Practices Showcasing #LinkedIn Profiles
11 Best Practices Showcasing #LinkedIn Profiles
 
PMBBC WEBINAR - April 2017
PMBBC WEBINAR - April 2017PMBBC WEBINAR - April 2017
PMBBC WEBINAR - April 2017
 
Charismaticpeople 150427084909-conversion-gate01
Charismaticpeople 150427084909-conversion-gate01Charismaticpeople 150427084909-conversion-gate01
Charismaticpeople 150427084909-conversion-gate01
 
Personal Branding Live Implementation Workshop
Personal Branding Live Implementation WorkshopPersonal Branding Live Implementation Workshop
Personal Branding Live Implementation Workshop
 
Koka Sexton - How To Use LinkedIn in Social Networking For Business
Koka Sexton - How To Use LinkedIn in Social Networking For BusinessKoka Sexton - How To Use LinkedIn in Social Networking For Business
Koka Sexton - How To Use LinkedIn in Social Networking For Business
 
Romanelli BizBuzz Keynote
Romanelli BizBuzz KeynoteRomanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
 
Building Brand Love in B2B
Building Brand Love in B2BBuilding Brand Love in B2B
Building Brand Love in B2B
 
Soc medbranding
Soc medbrandingSoc medbranding
Soc medbranding
 
5 Foundations of a Great Personal Brand (For Faith Based Financial Advisors) ...
5 Foundations of a Great Personal Brand (For Faith Based Financial Advisors) ...5 Foundations of a Great Personal Brand (For Faith Based Financial Advisors) ...
5 Foundations of a Great Personal Brand (For Faith Based Financial Advisors) ...
 
Social Media Action Plan - GSW Advertising
Social Media Action Plan - GSW AdvertisingSocial Media Action Plan - GSW Advertising
Social Media Action Plan - GSW Advertising
 
Start with Why: Social Media Mindset for Professionals
Start with Why: Social Media Mindset for ProfessionalsStart with Why: Social Media Mindset for Professionals
Start with Why: Social Media Mindset for Professionals
 

More from Glassdoor

Becoming Digitally Fit for The Future of Work
Becoming Digitally Fit for The Future of WorkBecoming Digitally Fit for The Future of Work
Becoming Digitally Fit for The Future of WorkGlassdoor
 
Analyst Tips for Finding Quality Candidates in 2018
Analyst Tips for Finding Quality Candidates in 2018Analyst Tips for Finding Quality Candidates in 2018
Analyst Tips for Finding Quality Candidates in 2018Glassdoor
 
Everything You Need to Know About Glassdoor Reviews
Everything You Need to Know About Glassdoor ReviewsEverything You Need to Know About Glassdoor Reviews
Everything You Need to Know About Glassdoor ReviewsGlassdoor
 
The VIP Treatment: Elevate Your Candidate Experience
The VIP Treatment: Elevate Your Candidate ExperienceThe VIP Treatment: Elevate Your Candidate Experience
The VIP Treatment: Elevate Your Candidate ExperienceGlassdoor
 
Glassdoor UK: Responding to Negative Reviews Reviews
Glassdoor UK: Responding to Negative Reviews ReviewsGlassdoor UK: Responding to Negative Reviews Reviews
Glassdoor UK: Responding to Negative Reviews ReviewsGlassdoor
 
Responding to Reviews
Responding to ReviewsResponding to Reviews
Responding to ReviewsGlassdoor
 
Live Demo, Managing your Employer Brand UK
Live Demo, Managing your Employer Brand UKLive Demo, Managing your Employer Brand UK
Live Demo, Managing your Employer Brand UKGlassdoor
 
The Candidate Journey Isn't Linear: How to Craft Content Accordingly
The Candidate Journey Isn't Linear: How to Craft Content AccordinglyThe Candidate Journey Isn't Linear: How to Craft Content Accordingly
The Candidate Journey Isn't Linear: How to Craft Content AccordinglyGlassdoor
 
Tackling Reviews and Taking Action
Tackling Reviews and Taking Action Tackling Reviews and Taking Action
Tackling Reviews and Taking Action Glassdoor
 
Fueling Retention With Employee Engagement
Fueling Retention With Employee EngagementFueling Retention With Employee Engagement
Fueling Retention With Employee EngagementGlassdoor
 
How to Execute a Data-Driven Social Recruiting Program
How to Execute a Data-Driven Social Recruiting ProgramHow to Execute a Data-Driven Social Recruiting Program
How to Execute a Data-Driven Social Recruiting ProgramGlassdoor
 
Recruiting With Your Employer Brand
Recruiting With Your Employer BrandRecruiting With Your Employer Brand
Recruiting With Your Employer BrandGlassdoor
 
Top 5 Recruiting Challenges and How to Solve Them
Top 5 Recruiting Challenges and How to Solve ThemTop 5 Recruiting Challenges and How to Solve Them
Top 5 Recruiting Challenges and How to Solve ThemGlassdoor
 
How to Brand and Recruit on Glassdoor
How to Brand and Recruit on GlassdoorHow to Brand and Recruit on Glassdoor
How to Brand and Recruit on GlassdoorGlassdoor
 
Hire and Retain at Scale: Interviewing and Onboarding
Hire and Retain at Scale: Interviewing and OnboardingHire and Retain at Scale: Interviewing and Onboarding
Hire and Retain at Scale: Interviewing and OnboardingGlassdoor
 
Winning Talent on Glassdoor
Winning Talent on GlassdoorWinning Talent on Glassdoor
Winning Talent on GlassdoorGlassdoor
 
Boosting Your Brand on Glassdoor
Boosting Your Brand on GlassdoorBoosting Your Brand on Glassdoor
Boosting Your Brand on GlassdoorGlassdoor
 
Recruiting Top Talent on Glassdoor
Recruiting Top Talent on GlassdoorRecruiting Top Talent on Glassdoor
Recruiting Top Talent on GlassdoorGlassdoor
 
Leveraging Glassdoor Analytics
Leveraging Glassdoor AnalyticsLeveraging Glassdoor Analytics
Leveraging Glassdoor AnalyticsGlassdoor
 
10 Tips for Getting Campus Recruiting Right
10 Tips for Getting Campus Recruiting Right10 Tips for Getting Campus Recruiting Right
10 Tips for Getting Campus Recruiting RightGlassdoor
 

More from Glassdoor (20)

Becoming Digitally Fit for The Future of Work
Becoming Digitally Fit for The Future of WorkBecoming Digitally Fit for The Future of Work
Becoming Digitally Fit for The Future of Work
 
Analyst Tips for Finding Quality Candidates in 2018
Analyst Tips for Finding Quality Candidates in 2018Analyst Tips for Finding Quality Candidates in 2018
Analyst Tips for Finding Quality Candidates in 2018
 
Everything You Need to Know About Glassdoor Reviews
Everything You Need to Know About Glassdoor ReviewsEverything You Need to Know About Glassdoor Reviews
Everything You Need to Know About Glassdoor Reviews
 
The VIP Treatment: Elevate Your Candidate Experience
The VIP Treatment: Elevate Your Candidate ExperienceThe VIP Treatment: Elevate Your Candidate Experience
The VIP Treatment: Elevate Your Candidate Experience
 
Glassdoor UK: Responding to Negative Reviews Reviews
Glassdoor UK: Responding to Negative Reviews ReviewsGlassdoor UK: Responding to Negative Reviews Reviews
Glassdoor UK: Responding to Negative Reviews Reviews
 
Responding to Reviews
Responding to ReviewsResponding to Reviews
Responding to Reviews
 
Live Demo, Managing your Employer Brand UK
Live Demo, Managing your Employer Brand UKLive Demo, Managing your Employer Brand UK
Live Demo, Managing your Employer Brand UK
 
The Candidate Journey Isn't Linear: How to Craft Content Accordingly
The Candidate Journey Isn't Linear: How to Craft Content AccordinglyThe Candidate Journey Isn't Linear: How to Craft Content Accordingly
The Candidate Journey Isn't Linear: How to Craft Content Accordingly
 
Tackling Reviews and Taking Action
Tackling Reviews and Taking Action Tackling Reviews and Taking Action
Tackling Reviews and Taking Action
 
Fueling Retention With Employee Engagement
Fueling Retention With Employee EngagementFueling Retention With Employee Engagement
Fueling Retention With Employee Engagement
 
How to Execute a Data-Driven Social Recruiting Program
How to Execute a Data-Driven Social Recruiting ProgramHow to Execute a Data-Driven Social Recruiting Program
How to Execute a Data-Driven Social Recruiting Program
 
Recruiting With Your Employer Brand
Recruiting With Your Employer BrandRecruiting With Your Employer Brand
Recruiting With Your Employer Brand
 
Top 5 Recruiting Challenges and How to Solve Them
Top 5 Recruiting Challenges and How to Solve ThemTop 5 Recruiting Challenges and How to Solve Them
Top 5 Recruiting Challenges and How to Solve Them
 
How to Brand and Recruit on Glassdoor
How to Brand and Recruit on GlassdoorHow to Brand and Recruit on Glassdoor
How to Brand and Recruit on Glassdoor
 
Hire and Retain at Scale: Interviewing and Onboarding
Hire and Retain at Scale: Interviewing and OnboardingHire and Retain at Scale: Interviewing and Onboarding
Hire and Retain at Scale: Interviewing and Onboarding
 
Winning Talent on Glassdoor
Winning Talent on GlassdoorWinning Talent on Glassdoor
Winning Talent on Glassdoor
 
Boosting Your Brand on Glassdoor
Boosting Your Brand on GlassdoorBoosting Your Brand on Glassdoor
Boosting Your Brand on Glassdoor
 
Recruiting Top Talent on Glassdoor
Recruiting Top Talent on GlassdoorRecruiting Top Talent on Glassdoor
Recruiting Top Talent on Glassdoor
 
Leveraging Glassdoor Analytics
Leveraging Glassdoor AnalyticsLeveraging Glassdoor Analytics
Leveraging Glassdoor Analytics
 
10 Tips for Getting Campus Recruiting Right
10 Tips for Getting Campus Recruiting Right10 Tips for Getting Campus Recruiting Right
10 Tips for Getting Campus Recruiting Right
 

5 Ways to Get Your Employees to Build Your Brand, Robert Lopez, VistaPrint