Creativity is about creation and originality. It can't exist without both. I believe creativity is a skill; one that can be enhanced through the right behaviour and attitude.
In order to set themselves up for success, copywriters should aim to not only understand and assess a strategy (in the form of a creative brief), but also strengthen it.
Research has a role to play in creative development. Copywriters should not rely solely on account teams to give them the information the need about the product, consumer, and context. Ultimately, they are responsible to do enough research to move their work beyond the obvious.
In order to set themselves up for success, copywriters should aim to not only understand and assess a strategy (in the form of a creative brief), but also strengthen it.
Research has a role to play in creative development. Copywriters should not rely solely on account teams to give them the information the need about the product, consumer, and context. Ultimately, they are responsible to do enough research to move their work beyond the obvious.
Creative Agency Websites - Website Redesign Fodder for a Social BusinessMargery Lynn
This presentation was created for the creative team at my agency to help them understand the landscape of agency spaces online, especially as it relates to becoming a "social business."
While this presentation offers a rudimentary understanding of HIPAA as it relates to PHRs, its primary objective is to highlight key aspects of PHR privacy policies provided by non-covered entities (Microsoft & Google) and argue that HIPAA, after significant amendments, should be extended to them.
20 Tested and Proven Copywriting Rules That Can Triple Your Sales AppointmentsHeather R Morgan
Are you not getting responses to your cold emails?
These 20 proven copywriting tips can help you start seeing more results from your sales prospecting efforts immediately.
Instagram không chỉ là nơi để chia sẻ những khoảnh khắc đẹp thông qua hình ảnh và video thú vị. Nó còn là môi trƣờng để kinh doanh cực kỳ hiệu quả.
Được Chia Sẻ Bởi: http://biquyethoctap.com/
Cộng Đồng Chia Sẻ Bí Quyết Học Tập.
When designing for web and mobile platforms, the copy matters. Whether it’s in a form field, a check-out flow, or a call to action, copy can make or break the user's experience with a product or brand. When we engage customers through digital experiences for entertainment or e-commerce, it is imperative to consider the copy within the context of the medium, user flow, visual design, and overarching brand narrative. In this class for General Assembly NYC, students will learn best practices, tips, and tools for writing the best copy or microcopy possible.
https://generalassemb.ly/education/copywriting-strategies-for-better-ux
Overly ambitious 90 minute deck for a corporate workshop fertilizing discussions aiming to create a shared language and common understanding of the changes taking place in the 21st century.
While every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the experiences of those who faced the same challenges and came out on top. Fortunately, when it comes to content marketing, there are plenty of amazing brands we can look to for guidance.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
Lars Rosengren - Finding Your True North - Productized15Productized
Product management is inherently complex, as it spans skills across multiple domains and over the past few years, especially digital product development frameworks, job titles etc. have been in constant flux. When dealing with complex problems it sometimes helps to zoom out, to understand what remains constant when the world around us change.
This talk takes a meta view on leading product development and will focus on three ingredients that drive success and failure in most projects. Based on experience from many projects across different disciplines at ustwo, we want to share an approach that balances focus and flexibility to consistently deliver quality products.
Make Better Friends: How Improv Can Help You Promote Content Strategy at Your...Amber Hunt
Ever wonder why your beautifully charted plans often don’t see the light of day? Are you having a hard time convincing stakeholders to get on board with your strategy? Sometimes even the most carefully articulated strategy on the most bright and shiny spreadsheet needs a little help from some friends, and this session will teach you how to gain the support you need to get your strategy off the ground.
After this session, attendees will better be able to:
Carefully listen, come to agreement, and reposition strategy in order to meet stakeholders’ true goals.
Turn “mistakes” into opportunities.
See content strategy work through completion, rather than getting stopped in the approval phase.
Creative Agency Websites - Website Redesign Fodder for a Social BusinessMargery Lynn
This presentation was created for the creative team at my agency to help them understand the landscape of agency spaces online, especially as it relates to becoming a "social business."
While this presentation offers a rudimentary understanding of HIPAA as it relates to PHRs, its primary objective is to highlight key aspects of PHR privacy policies provided by non-covered entities (Microsoft & Google) and argue that HIPAA, after significant amendments, should be extended to them.
20 Tested and Proven Copywriting Rules That Can Triple Your Sales AppointmentsHeather R Morgan
Are you not getting responses to your cold emails?
These 20 proven copywriting tips can help you start seeing more results from your sales prospecting efforts immediately.
Instagram không chỉ là nơi để chia sẻ những khoảnh khắc đẹp thông qua hình ảnh và video thú vị. Nó còn là môi trƣờng để kinh doanh cực kỳ hiệu quả.
Được Chia Sẻ Bởi: http://biquyethoctap.com/
Cộng Đồng Chia Sẻ Bí Quyết Học Tập.
When designing for web and mobile platforms, the copy matters. Whether it’s in a form field, a check-out flow, or a call to action, copy can make or break the user's experience with a product or brand. When we engage customers through digital experiences for entertainment or e-commerce, it is imperative to consider the copy within the context of the medium, user flow, visual design, and overarching brand narrative. In this class for General Assembly NYC, students will learn best practices, tips, and tools for writing the best copy or microcopy possible.
https://generalassemb.ly/education/copywriting-strategies-for-better-ux
Overly ambitious 90 minute deck for a corporate workshop fertilizing discussions aiming to create a shared language and common understanding of the changes taking place in the 21st century.
While every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the experiences of those who faced the same challenges and came out on top. Fortunately, when it comes to content marketing, there are plenty of amazing brands we can look to for guidance.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
Lars Rosengren - Finding Your True North - Productized15Productized
Product management is inherently complex, as it spans skills across multiple domains and over the past few years, especially digital product development frameworks, job titles etc. have been in constant flux. When dealing with complex problems it sometimes helps to zoom out, to understand what remains constant when the world around us change.
This talk takes a meta view on leading product development and will focus on three ingredients that drive success and failure in most projects. Based on experience from many projects across different disciplines at ustwo, we want to share an approach that balances focus and flexibility to consistently deliver quality products.
Make Better Friends: How Improv Can Help You Promote Content Strategy at Your...Amber Hunt
Ever wonder why your beautifully charted plans often don’t see the light of day? Are you having a hard time convincing stakeholders to get on board with your strategy? Sometimes even the most carefully articulated strategy on the most bright and shiny spreadsheet needs a little help from some friends, and this session will teach you how to gain the support you need to get your strategy off the ground.
After this session, attendees will better be able to:
Carefully listen, come to agreement, and reposition strategy in order to meet stakeholders’ true goals.
Turn “mistakes” into opportunities.
See content strategy work through completion, rather than getting stopped in the approval phase.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
6. Lynn CS4029 Lecture 4
Ad Review
“Better isn’t just from 9-5. It’s taking care of the
people who work with us every day. From flexible
working hours to study grants and personal
development funds, we’re making lives better
from the inside out.”
7. Lynn CS4029 Lecture 4
Ad Review
“Better is when everyone can afford daily
essentials. That’s why we keep our products at
competitive prices, and give you more rebates
and rewards. It’s just one of the many ways we’re
making lives better."
13. Lynn CS4029 Lecture 4
Lynn CS4029 Lecture 4
Skill
A common myth is that you’re born with or
without the ‘creative gene’. When it comes to
creativity, I believe it’s a nurtured skill; like
any skills, if you practice it, you can improve.
Creativity
14. Lynn CS4029 Lecture 4Lynn CS4029 Lecture 5
Creativity
Creativity is a ‘habit of intention’.
Impermanent
15. Lynn CS4029 Lecture 4
It’s what you do with the
same materials!
Lynn CS4029 Lecture 4
Creativity
18. Lynn CS4029 Lecture 4
remix
honor
study
steal from many
credit
rip off
degrade
skim
steal from one
plagiarize
transform imitate
-Austin Kleon, “Steal Like an Artist”
Seek Inspiration
Creativity - Behavior
20. Lynn CS4029 Lecture 4
Flickr user Gary Cope
Lynn CS4029 Lecture 4
Establish a Routine
Establish a Routine
Creativity - Behavior
21. Lynn CS4029 Lecture 4
Lateral
Thinking
Vertical
Thinking
vs.
Be Disciplined
Creativity - Behavior
22. Lynn CS4029 Lecture 4
Lateral Thinking
Lateral thinking goes wide and is not
restricted by patterns. It’s trying to open all
the possible doors in the hallway, but not
going through them. In the the 30 circles
exercise for example, you may fill in a ball, a
caterpillar, a wheel, and a happy face.
Creativity - Behavior
23. Lynn CS4029 Lecture 4
Vertical thinking goes deep. It’s more
selective and sequential. Think about
opening one door and going through it with
blinders. In the the 30 circles exercise for
example, you may fill in a football, baseball,
volleyball, tennis ball, and bowling ball.
Vertical Thinking
Creativity - Behavior
31. Lynn CS4029 Lecture 4
16 Principles for Great Advertising
By Andy Greenaway
1. Have a big idea
2. Be original
3. Be irreverent
4. Be memorable
5. Be relevant
6. KISS – ‘Keep it So Simple’
7. Simple doesn’t mean dumb
8. Crooked line, straight picture
Guest Speaker
Lynn CS4029 E-Learning
9. Crooked picture, straight line
10.Be an elephant carver
11.Involvement
12.It can be picture-led or copy-led
13.Ignore #12
14.Execution is everything
15.Allow participation
16.Do stuff outside of advertising
35. RIVERS OF THINKING
PROVOCATION!
-Otto Ruijs, Hyper Island
Seek inspiration through
provocation (questioning your
first thoughts, held beliefs and
assumptions)
37. Lynn CS4029 Lecture 5
HOW TO START A REVOLUTION
LIST THE RULES SURROUNDING YOUR
CHALLENGE
TWIST THE RULES – REMOVE THEM,
EXAGGERATE THEM, GO WEIRD!
ASK YOURSELF: “UNDER WHAT
CIRCUMSTANCES COULD THAT BE
TRUE?”
CAPTURE ANY IDEAS THAT EMERGE
1
2
3
4
-Otto Ruijs, Hyper Island