The team at Venngage collaborated with Marketing guru, Barry Feldman of Feldman Creative to put together this infographic and slideshare on the various types of content you can create. Visit www.venngage.com to make your own templates with ease Visit www.feldmancreative.com for plenty of marketing insights.

1. What content types
should you create?
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2. All content is not
created equal.

3. An overwhelming percentage
of companies is doing
content marketing.
76% of B2B and 77% of B2C
marketers are creating more
content than they did a year ago.

4. Half of all
marketers
will increase
spending.
The average number of tactics (or types of content)
used by B2Bs is 13. B2Cs average 12.

5. Do content marketers
know what to create?
Clearly, that is a more elusive question.
Effectiveness ratings vary widely.

6. Infographics is the tactic
that had the greatest
increase in usage for
B2B marketers.
Infographic usage increased from 51%
last year to 62% this year.

7. The use of blogging
declined from
72%
to
67%
in 2015

8. Determining the kinds of content your
brand should create can be perplexing.
Contently's Sam Slaughter
suggests you begin by
considering:
Theme
Length
Volume
Format

9. Content marketers exploring their
options also might want to know...
What are the leading benefits of the most popular content types?
Where are their sweet spots in the digital marketing world?
What will it cost to outsource production?
How difficult is it to produce the content?
What can you do to make your content type perform more powerfully?

10. The Marketers
B2B Marketers
employ an average of 13 CONTENT MARKETING TACTICS.
When asked to rate them by effectiveness, their TOP 5 were:

11. The Marketers
B2C Marketers
average 12 TACTICS. Their TOP 5 effectiveness ratings were:

12. What should you create?
How much time and money will it take?
How can you make your efforts pay?
Start smart by understanding your options.

13. Here are is an overview of
11 popular content types:

14. 01Popular Content Types

15. 02Popular Content Types

16. 03Popular Content Types

17. 04Popular Content Types

18. 05Popular Content Types

19. 06Popular Content Types

20. 07Popular Content Types

21. 08Popular Content Types

22. 09Popular Content Types

23. 10Popular Content Types

24. 11Popular Content Types

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