MBA / Masters in Conflict Resolution
•What is a personal brand?
•Where do I start?
• How do I showcase my personal brand to potential
• How do I choose the right internship or career path?
• How do I communicate my personal brand during
The goal is to influence others by
emphasizing your personal
strengths and differentiating
yourself from others.
Similar to a corporate brand, your
personal brand is simply “how you
Elements of a Personal Brand
• Personal Image/Personality
• “The Differentiator”
Personality includes self confidence
How to Start
Based on your personal goals: Consider
your strengths and what you want to
project to potential employers
Write a 15 word (or less) description of
“HR professional with advanced cross-
cultural communication skills and
extensive experience in employee
training and development”
Way to start
This could be included on the top of your resume
How to Showcase
Your Personal Brand
• Resume / Cover Letter
• Social Media
All three need to send an honest,
consistent message to your
•Be Specific: Edit your resume for each
position you apply for.
•Length: 1 page is desired, 2 pages max!
• Format: Highlight experiences in order
of importance (I recommend: education,
internships, then projects and affiliations
•Errors: Have at least 2 other people edit
your resume before you send it out. Must
be absolutely 100% flawless!
Many people have a generic “objective” tailor it to the company and the position, or just leave it out. (I don’t have one)
Errors- Survey that most managers will reject candidacy if they see more than 1 minor error
•30 seconds looking at a resume
in order to determine fit. Format
matters! (Spacing, fonts)
•Projects that don’t involve some
actual real world experience are
not highly relevant.
•Quantify whenever possible!
•Professional email address and
cell phone message
The Cover Letter
• 3 Paragraphs maximum! (Remember the 30 second
• Highlight your differentiator (with 1-2 examples) of
what you would add to this particular organization.
• Address concerns that they may have when looking
at your resume (gaps, lack of experience)
• Show your personality, but remain professional
Social Media Tips
The 4 Steps to Personal
Branding using social media
(Me 2.0, 2009)
Discover your Personal
Create your Personal Brand
Communicate your Personal
Maintain your Personal
•Your online reputation follows
you. Proactively manage it!
•The recruiter will google your
name. Know what comes up and
set a google alert.
•Set your boundaries and stay
true to them.
•Personal websites, Linkedin, and
Visual CV all add to your
personal brand. Maintaining is
the hardest part.
Create boundaries and stick to them!
This is part of your personal
brand and is reflective of your
•Your resume and portfolio need
to be consistent
•Start early! The majority of your
time should be spent thinking
about the most effective way to
•Don’t let your portfolio speak for
you; your portfolio highlights
you as a professional, not the
other way around.
Picking the Right
• Browse company websites!
History, values and mission
statement, current news.
• Read Job Descriptions.
• Have an open mind! Working
for the right company may be
more beneficial that having the
• Consider re-locating. The right
opportunity may lead you to the
ideal career path.
•Use at least 5 online resources
•Use your contacts: Acquaintances,
Professors, Classmates, Friends,
•Companies often have their own
•If you are interested in working in
bigger cities, contact a recruiter!
•Always dress in your most
professional business attire
•Know about the company.
Have questions to ask that refer
to your knowledge.
•Make eye contact
•Be prepared with the typical
interview questions. Practice
Bring references and at least 2
copies of your resume to the
Do not be late or early
Be confident yourself and
enthusiastic about the
Send a thank you email to your
interviewers within 48 hours
Trust your instincts!
~ Telephone Interviews ~
•Telephone interviews are like
a first date.
•Be comfortable, prepared and
clear on appointment details
•“Tell me about yourself.”
• Don’t ramble
• Take time to evaluate and establish your personal
• Be Authentic and honest! It’s easy to spot a fake
• Don’t be afraid to adjust your personal brand. Self-
realization is a necessary process
• Maintain your personal brand and never stop
• Me 2.0 By Dan Schwabel
• My Info