We use this to 100% accurately track all of our Woolworth's gift card purchases. The method is simple we are given an encrypted token by Woolworth's which we pass in every click. Woolworth's identify the token as a trusted source and displays exactly the content that is relevant to the consumer, the consumer then purchases and Woolworth's do a server to server call to pass the data directly into our database in real time. No (3rd party) cookies, no discrepancy, no problem. Now I am not saying every traffic source requires this type of integration as that would be costly but if one site is delivering 1% of your sales then it would make sense to generate a proper tracking system that is 100% more robust than cookies. The consumer can then take the actions advertisers are hoping for and that marketers can then correctly measure their campaign performance. The problems with (3rd party) cookies They can be blocked by almost any browser plugin, virus software, and Ad Blocker They can be deleted at any time They are not trusted by users They can be corrupted They are antiquated it is 2016 and I can not think of one significant improvement in cookie tracking or reliability

1. Encrypted URL token tracking
Advertiser
20/01/2016

2. The problem
• 3rd party Cookies are not 100% reliable
• 1st party cookies are more reliable
• Advertiser has a no missing transaction inquiry policy

3. The solution
• Use a solution that does not involve 3rd party cookies
• Use a solution that is 100% reliable
• Offer cashback to our users at the Point of Sale to avoid all disappointment

4. Woolworths
Cobranded landing page
• We deliver
$35M in gift
card sales
annually

5. Cashback is applied at the point of purchase
• This methodology is 100%
reliable
• It is session based but our
members would be happy with
that
• This avoids disappointment of
cash back not working

6. THANKYOU
PAGE
Woolworths Campaign
Execution 1
1. Transaction takes place on Woolworths co branded landing pages
2. If 5% off is taken off at point of purchase

7. User Journey &
Process Flow
Cashrewards Advertiser
Member
Generate click an encrypted unique authorized token (ajax server/server)
Here is your bearer token
Redirect with parameters (subID token / unique ID)
Purchase
complete
%off applied
at POS
Report/webhook received (sales props)
Member
is happy

8. More technical version

9. • Set up technical discussion with
Advertiser
• Are we doing 1% of all Advertiser
transactions in AU?
• Is there a solution that is better than 1st
Party Cookie
Next steps