Top viral advertising trends in 2013 - What comes next?van_slides
Tope viral marketing trends of 2013 - a round up of most shared branded ads, UGC videos, trending YouTubers and Social media sharing stats.
Visit http://viraladnetwork.joinvan.com/blog/ for the latest viral marketing and ad industry news.
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
Top viral advertising trends in 2013 - What comes next?van_slides
Tope viral marketing trends of 2013 - a round up of most shared branded ads, UGC videos, trending YouTubers and Social media sharing stats.
Visit http://viraladnetwork.joinvan.com/blog/ for the latest viral marketing and ad industry news.
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
In 2015, a campaign launched by a leading telecommunications provider was strongly criticized for its reliance on influencers who have partnered with its main competitor shortly before the launch of the campaign. The backlash against the use of these influencers has generated over 85% negative sentiment.
However, digital marketers are increasingly resorting to influencers for online engagement prompted by the steady decline in consumers’ trust in traditional online ads. While capitalizing on the strong following of these influencers, this approach has generated new challenges, diminishing the image of influencer marketing as an ideal solution for reaching/engaging with brands’ target audiences.
This presentation closely examines the various aspects of utilizing online influencers and their impact on online engagement. By highlighting the challenges associated with influencer marketing and weighing them against their impact on brands’ digital communications, this presentation suggests alternative methods for online engagement with lower costs and fewer risks.
Presented at Social Media Week Dubai, March 2017.
Rupa is one of India's biggest innerwear brands. This presentation was designed as a conversation starter for a meeting without any brief. Here are some ideas on one of Rupa's brands that attempts to create an independent movement around the consumer and the product.
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
In 2015, a campaign launched by a leading telecommunications provider was strongly criticized for its reliance on influencers who have partnered with its main competitor shortly before the launch of the campaign. The backlash against the use of these influencers has generated over 85% negative sentiment.
However, digital marketers are increasingly resorting to influencers for online engagement prompted by the steady decline in consumers’ trust in traditional online ads. While capitalizing on the strong following of these influencers, this approach has generated new challenges, diminishing the image of influencer marketing as an ideal solution for reaching/engaging with brands’ target audiences.
This presentation closely examines the various aspects of utilizing online influencers and their impact on online engagement. By highlighting the challenges associated with influencer marketing and weighing them against their impact on brands’ digital communications, this presentation suggests alternative methods for online engagement with lower costs and fewer risks.
Presented at Social Media Week Dubai, March 2017.
Rupa is one of India's biggest innerwear brands. This presentation was designed as a conversation starter for a meeting without any brief. Here are some ideas on one of Rupa's brands that attempts to create an independent movement around the consumer and the product.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. ‘Willing Willie’ is a variety game show on
TV5 that is one of the Philippines’ most
popular and most viewed programs.
Hosted by controversial personality Willie
Revillame, Willing Willie’s massive
following amongst the Filipino masses
has made the show a hot property for
advertisers and Revillame the country’s
highest paid television personality.
3. On March 12, 2011, the show was once again thrust
into controversy because of a boy named Jan-Jan
5. The Jan-Jan video quickly spread online and triggered a flurry of criticism, debate and
protest. The online reaction to the video influenced many advertisers to pull out the
show, and ultimately led to a TV5 decision to suspend the show for two weeks
starting April 11.
6. Much has already been said
about the controversy. Many
critiques on its ethical and
moral implications have been
put forth. And in some cases,
judgments have been made.
On the other hand, the
marketing implications of the
controversy have been
underexplored. Less time has
been spent thinking about the
lessons that marketers and
brands could take away from
the Willing Willie experience.
So what could brands learn
from Willing Willie?
8. The controversy was fueled in large part by repeat viewing and sharing of the video online. In the pre-
digital era, the Jan Jan footage would likely have been forgotten. But in the digital world, what brands
do is not as easily erased or forgotten. The Willing Willie experience highlights the always-present
possibility that what we put on TV can easily escape the boundaries of the medium – a reality that
brands should consider in the development of marketing communications.
THOUGHT STARTERS
• If something in our TV advertising catches on, do we have ideas on how to make this even more
infectious and shareable, beyond simply posting the TV ad on YouTube or Facebook?
• In the event of a controversy surrounding our marketing communications, do we have contingency
measures in place? Are we prepared to deal with criticism or strong negative feedback about our
advertising should it arise?
10. If we think of Willie Revillame as a brand, he has a clear mission – Giving joy to the Filipino masses.
Generosity is a core value of this mission and one that Willie has successfully used in building his
brand. His perceived generosity has endeared Willie to people and helped him maintain a strong
following even amidst controversy. More importantly, Willie’s generosity is manifested through actions
in the show, not just through messages. As Willie personally gives away P10,000 to a contestant or
happily sings along with the studio audience, he is making his brand more vivid than any words or
catchphrases could.
THOUGHT STARTERS
• When was the last time our brand did something generous for people?
• Instead of telling people about our brand positioning, what actions could our brand do to bring to
life its positioning?
13. In promo plugs and in spiels during the show, the Willie Revillame brand has often been
communicated as helping the masses overcome their poverty and their misery. While the actual
substance of that claim can be debated, there is no debate that help is a meaningful promise in a
predominantly poor economy like the Philippines, and that the vast majority of Filipinos will be
naturally attracted to brands that can help them with their daily challenges.
THOUGHT STARTERS
• Think marketing solutions not just campaigns or ads; What consumer problems can we create
solutions for?
• Is there an opportunity for our brand to provide added utility or service to consumers?
14. SOME EXAMPLES OF BRANDS PROVIDING HELPFUL UTILITY OR SERVICE
http://www.youtube.com/watch?v=srY7Wkl2IbI
http://www.youtube.com/watch?v=1K-yjsRFW9Y
http://www.youtube.com/watch?v=I_mbNCuWJbU
16. Even as he sells numerous brands within his show, Willie does not forget to do it with high
entertainment value. In doing so, he does not come across as a cutthroat salesman. Instead, he
comes across as very likeable to his audience. It’s a valuable reminder for all of to us to never forget
that the work we create should not only sells the virtues of a brand, but also makes it likeable to
people.
THOUGHT STARTERS
• Does our marketing communications have elements that can entertain or delight people? Or does
it bore them into buying the product?
• Are the brand’s efforts making it more likeable? Or is it making the brand more annoying?
18. Willie does not fit the classical mold of the perfect, flawless superstar. However, his imperfections (and
the fact that he is unapologetic about them) are precisely what make him connect deeply with his
audience. The rise of ‘imperfect stars’ is something we are starting to see more and more of in
Philippine TV, thanks to reality shows and game shows. Many brands however are reluctant to show
even the slightest bit of imperfection in their marketing communications, believing that showing a
flawless, glossy world full of perfect people is the only way to connect with consumers. As Willie is
demonstrating, perhaps imperfection can also be a way to endear a brand to people.