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How Has Consumer Behavior Been Evolving
Through The Pandemic?
Gino Borromeo
11 March 2021
HOW, WHAT, WHERE AND WHEN we shop
are being reshaped by pandemic life.
What has the pandemic done?
Accelerated Filipinos’
adoption of shopping online
and digital payments
Source: e-Conomy SEA 2020 report by Google, Bain and Temasek Holdings
Search trend for online selling-related queries Search volumes for select Food Delivery
services, indexed to 2016 levels
Source: e-Conomy SEA 2020 report by Google, Bain and Temasek Holdings
What has the pandemic done?
Accelerated Filipinos’
adoption of shopping online
and digital payments
Exposed Filipinos to
new offerings from
new players
Source: InMobi ‘Ber Season in The New Normal report (2020)
36% of Filipino consumers
have tried a new store this year
What has the pandemic done?
Accelerated Filipinos’
adoption of shopping online
and digital payments
Made Filipinos reassess
what are “essential
purchases”
Exposed Filipinos to
new offerings from
new players
Basic necessities
for day-to-day survival
“Obvious Essentials” “New Essentials” “Next Essentials”
ECQ MECQ GCQ and beyond
New needs that emerged
due to quarantine life
The next set of everyday needs
for “new reality” life
Quarantine life made Filipinos reassess
what are “essential purchases”
Domestic Hobbies Productivity at Home Health and Wellbeing
Functional Fashion Take Home Experiences Comfort Food
New and Next Essentials that customers are shopping for
Domestic Hobbies
Productivity at Home
Health and Well-being
Functional Fashion
Take Home Experiences
Comfort Food
The “reassessment of what is essential”
is a trend that will likely endure.
A collective realization that we all need
to take better care of our lives
Self Care
• Taking care of my physical, mental and emotional
health and well-being
• Maintaining my sense of purpose
• Maintaining my sense of self
The Care Economy presents many
business opportunities for SMEs
Care for Others
• My family, friends and other loved ones
• My pet(s)
• Supporting the causes that I care about
Care for Spaces
• Home spaces
• Work spaces
• Spaces that are shared or public
Empathy is a Filipina superpower
Observe and listen.
Research.
Learn from what is happening in
other categories and industries

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How Has Consumer Behavior Been Evolving Through The Pandemic?

  • 1. How Has Consumer Behavior Been Evolving Through The Pandemic? Gino Borromeo 11 March 2021
  • 2. HOW, WHAT, WHERE AND WHEN we shop are being reshaped by pandemic life.
  • 3. What has the pandemic done? Accelerated Filipinos’ adoption of shopping online and digital payments
  • 4. Source: e-Conomy SEA 2020 report by Google, Bain and Temasek Holdings
  • 5. Search trend for online selling-related queries Search volumes for select Food Delivery services, indexed to 2016 levels Source: e-Conomy SEA 2020 report by Google, Bain and Temasek Holdings
  • 6. What has the pandemic done? Accelerated Filipinos’ adoption of shopping online and digital payments Exposed Filipinos to new offerings from new players
  • 7. Source: InMobi ‘Ber Season in The New Normal report (2020) 36% of Filipino consumers have tried a new store this year
  • 8. What has the pandemic done? Accelerated Filipinos’ adoption of shopping online and digital payments Made Filipinos reassess what are “essential purchases” Exposed Filipinos to new offerings from new players
  • 9. Basic necessities for day-to-day survival “Obvious Essentials” “New Essentials” “Next Essentials” ECQ MECQ GCQ and beyond New needs that emerged due to quarantine life The next set of everyday needs for “new reality” life Quarantine life made Filipinos reassess what are “essential purchases”
  • 10. Domestic Hobbies Productivity at Home Health and Wellbeing Functional Fashion Take Home Experiences Comfort Food New and Next Essentials that customers are shopping for
  • 17. The “reassessment of what is essential” is a trend that will likely endure.
  • 18. A collective realization that we all need to take better care of our lives
  • 19. Self Care • Taking care of my physical, mental and emotional health and well-being • Maintaining my sense of purpose • Maintaining my sense of self The Care Economy presents many business opportunities for SMEs
  • 20. Care for Others • My family, friends and other loved ones • My pet(s) • Supporting the causes that I care about
  • 21. Care for Spaces • Home spaces • Work spaces • Spaces that are shared or public
  • 22. Empathy is a Filipina superpower
  • 23. Observe and listen. Research. Learn from what is happening in other categories and industries