Susan Su Get Traction Next Level Email MarketingSusan Su
Slides from Susan's "Next Level Email Marketing" Talk at the Get Traction Virtual Event March 1, 2016.
Learn about email reactivation, the dangers of dormant lists, and what you can do about SPAM.
Email 4 Startups: Marketing Hell Week at 500 Startups Susan SuSusan Su
With 4 billion accounts worldwide, email is STILL the highest ROI channel there is. This deck outlines psychological triggers and email "MUST DOs" for startups.
Topics: email acquisition, marketing, lead gen, lead nurturing, email conversion, open rate optimization, for startups.
500 Startups Marketing Hell Week -- Content Marketing with Susan SuSusan Su
Content Marketing 4 Startups
1. Why content marketing
2. What is content marketing
3. Distro channels
4.Content vs. social
5. Content examples
6. How to get more mileage
7. 18 content ideas
Find out everything about how 300 small Internet retailers use email marketing - from how many use sign-up incentives, double opt-in, welcome emails, segmentation and much more. If you're in ecommerce, this is a rare glimpse at what your competition is doing - and not doing.
11 Reasons Your Email Marketing Sucks — and 41 Ways to Fix ItMaria Mora
Today's inboxes are hammered with digital marketing messages, spam, forwards, newsletters, and notifications. People check email at red lights and while watching TV. (Don't get us started on the ones checking mail at the movies.) While email marketing remains the best way to reach leads and existing customers, it's harder than ever to cut through the clutter. But it can be done. Avoid these common email marketing mistakes and you'll come out on top.
Welcome New Email Subscribers With A Campaign - Rob Van Slyke 12-2009vertical traction
Most marketers neglect their new email subscribers until its time to ask them to buy something in their first email blast. I.e. they let their new party guests stand in the corner feeling clueless until it’s time to ask them to come through with cleaning the dishes. They don’t say thank you and they don’t talk to them until the next party… and they will probably ask them to help with the dishes again! What a jerk! A Welcome Campaign is a series of 3-5 emails that properly welcomes and introduces your new subscriber into your world.
Susan Su Get Traction Next Level Email MarketingSusan Su
Slides from Susan's "Next Level Email Marketing" Talk at the Get Traction Virtual Event March 1, 2016.
Learn about email reactivation, the dangers of dormant lists, and what you can do about SPAM.
Email 4 Startups: Marketing Hell Week at 500 Startups Susan SuSusan Su
With 4 billion accounts worldwide, email is STILL the highest ROI channel there is. This deck outlines psychological triggers and email "MUST DOs" for startups.
Topics: email acquisition, marketing, lead gen, lead nurturing, email conversion, open rate optimization, for startups.
500 Startups Marketing Hell Week -- Content Marketing with Susan SuSusan Su
Content Marketing 4 Startups
1. Why content marketing
2. What is content marketing
3. Distro channels
4.Content vs. social
5. Content examples
6. How to get more mileage
7. 18 content ideas
Find out everything about how 300 small Internet retailers use email marketing - from how many use sign-up incentives, double opt-in, welcome emails, segmentation and much more. If you're in ecommerce, this is a rare glimpse at what your competition is doing - and not doing.
11 Reasons Your Email Marketing Sucks — and 41 Ways to Fix ItMaria Mora
Today's inboxes are hammered with digital marketing messages, spam, forwards, newsletters, and notifications. People check email at red lights and while watching TV. (Don't get us started on the ones checking mail at the movies.) While email marketing remains the best way to reach leads and existing customers, it's harder than ever to cut through the clutter. But it can be done. Avoid these common email marketing mistakes and you'll come out on top.
Welcome New Email Subscribers With A Campaign - Rob Van Slyke 12-2009vertical traction
Most marketers neglect their new email subscribers until its time to ask them to buy something in their first email blast. I.e. they let their new party guests stand in the corner feeling clueless until it’s time to ask them to come through with cleaning the dishes. They don’t say thank you and they don’t talk to them until the next party… and they will probably ask them to help with the dishes again! What a jerk! A Welcome Campaign is a series of 3-5 emails that properly welcomes and introduces your new subscriber into your world.
An Ultimate Guide to Email Marketing for BeginnersRavi Sharma
Marketing is always a comprehensive subject and in this 21st century the concept of marketing has been changed a lot. Now it is like a puzzle where you try to understand and implement the things but nothing works on time..
Faceboook Ads Case Study List Building For Businesses Part 2Bryan Fleming
In this presentation I show you how I optimized my facebook ads campagin for list building. My goal is get an email subscriber for $1 each. See what I did to fix this campaign.
Decline in open rates and click rates are first indicators of subscribers losing interest in your campaigns. A much stronger indicator are Web Hits. From opening your campaign, a sale will not be generated unless consumers land on your website. Decreasing web hits indicate your offers or products are no longer appealing to customers.
Email Marketing for Nonprofits: the Good, the Bad, the WOWemfluence
From single-employee nonprofits to multi-million dollar causes, email is likely to be the best return on investment for any of your appeals or campaigns. It's inexpensive, easy fast to market and it WORKS. Jessica Best, Digital Marketing Evangelist for emfluence, shares 5 things to always do and 5 things to never do to ensure your email program can work its best for you.
It’s easy to see your star Facebook campaigns lose momentum or fall off a performance cliff. How do you get ahead of it? What are the innovative strategies not yet written into the Facebook “best practice” rulebook that will help you not only keep campaigns alive, but grow your business via Social? During this session, Senior Client Manager and Paid Social obsessed expert Matt Mason will knock your socks off as he shows you:
1) How to identify early signs that your Facebook campaigns are beginning to decline
AdSet spend begins to fall despite not changing budgets
Ad Frequency begins to increase
2) How to translate Facebook data into digestible strategy for key stakeholders like bosses or clients
What happened? Show them visually, using charts.
Why did it happen? Did a change occur in the algorithm? Did you exhaust the audience?
What are we going to do about it?
3) How to implement a corrective course of action to revive and stabilize your Facebook ad performance
Is there a conversion action higher in the funnel we can target?
Have we tried warming up our prospecting campaigns through engagement or awareness?
Test, test, test! This is an opportunity for innovation!
YesTrak is the easiest way to ensure your customers get what they want when they call your business: a real voice to help them take action. We are incredible technology combined with friendly live agents that can book appointments, capture leads, gather information, and so much more. We help small businesses take better care of their prospects and customers without having to add more staff members to do so.
Email marketing Best Practices with Chad WhiteSmart Insights
Innovators in Email Marketing follow some best practices but break others. In this presentation Slideshare from our webcast, Chad White shows examples of how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly. Chad White is author of Email Marketing Rules and Chad White - Principal of Marketing Research ExactTarget.
5 Career Suicide Mistakes to Avoid at All CostsFarnoosh Brock
Do you know that you could be sabotaging your career advancement right now without knowing it? Find out how to avoid these little-known career suicide mistakes and use the strategies I show you here to propel your career forward.
Sign-Up.to - Transform your email marketing in 30mins or lesssignupoz
Slides from a presentation by Brenden Rawson from Sign-Up.to at the Brisbane Web Design Meetup - July 2012. The presentation covered subject lines, split testing, open rates and other mediums.
Find out more online at www.signupto.com.au or get in touch at enquires@sign-up.to
An Ultimate Guide to Email Marketing for BeginnersRavi Sharma
Marketing is always a comprehensive subject and in this 21st century the concept of marketing has been changed a lot. Now it is like a puzzle where you try to understand and implement the things but nothing works on time..
Faceboook Ads Case Study List Building For Businesses Part 2Bryan Fleming
In this presentation I show you how I optimized my facebook ads campagin for list building. My goal is get an email subscriber for $1 each. See what I did to fix this campaign.
Decline in open rates and click rates are first indicators of subscribers losing interest in your campaigns. A much stronger indicator are Web Hits. From opening your campaign, a sale will not be generated unless consumers land on your website. Decreasing web hits indicate your offers or products are no longer appealing to customers.
Email Marketing for Nonprofits: the Good, the Bad, the WOWemfluence
From single-employee nonprofits to multi-million dollar causes, email is likely to be the best return on investment for any of your appeals or campaigns. It's inexpensive, easy fast to market and it WORKS. Jessica Best, Digital Marketing Evangelist for emfluence, shares 5 things to always do and 5 things to never do to ensure your email program can work its best for you.
It’s easy to see your star Facebook campaigns lose momentum or fall off a performance cliff. How do you get ahead of it? What are the innovative strategies not yet written into the Facebook “best practice” rulebook that will help you not only keep campaigns alive, but grow your business via Social? During this session, Senior Client Manager and Paid Social obsessed expert Matt Mason will knock your socks off as he shows you:
1) How to identify early signs that your Facebook campaigns are beginning to decline
AdSet spend begins to fall despite not changing budgets
Ad Frequency begins to increase
2) How to translate Facebook data into digestible strategy for key stakeholders like bosses or clients
What happened? Show them visually, using charts.
Why did it happen? Did a change occur in the algorithm? Did you exhaust the audience?
What are we going to do about it?
3) How to implement a corrective course of action to revive and stabilize your Facebook ad performance
Is there a conversion action higher in the funnel we can target?
Have we tried warming up our prospecting campaigns through engagement or awareness?
Test, test, test! This is an opportunity for innovation!
YesTrak is the easiest way to ensure your customers get what they want when they call your business: a real voice to help them take action. We are incredible technology combined with friendly live agents that can book appointments, capture leads, gather information, and so much more. We help small businesses take better care of their prospects and customers without having to add more staff members to do so.
Email marketing Best Practices with Chad WhiteSmart Insights
Innovators in Email Marketing follow some best practices but break others. In this presentation Slideshare from our webcast, Chad White shows examples of how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly. Chad White is author of Email Marketing Rules and Chad White - Principal of Marketing Research ExactTarget.
5 Career Suicide Mistakes to Avoid at All CostsFarnoosh Brock
Do you know that you could be sabotaging your career advancement right now without knowing it? Find out how to avoid these little-known career suicide mistakes and use the strategies I show you here to propel your career forward.
Sign-Up.to - Transform your email marketing in 30mins or lesssignupoz
Slides from a presentation by Brenden Rawson from Sign-Up.to at the Brisbane Web Design Meetup - July 2012. The presentation covered subject lines, split testing, open rates and other mediums.
Find out more online at www.signupto.com.au or get in touch at enquires@sign-up.to
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Personalization makes for effective email marketing campaigns. But how do you determine which messaging will work best for various audience segments? Email testing can help you optimize various components of your marketing program.
Email Marketing - Top 7 Metrics to Measure PerformanceOhana Media
Email Marketing - Top 7 metrics to measure performance and understand effectiveness of your campaigns. Understanding how to measure ROI on your email marketing spends.
Earn better bang for your email marketing buck by getting up to speed on some of the NEWEST trends for improving your email marketing results. Many of these practices can be implemented easily and immediately!
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
Email Marketing is one of the best ways to maintain a loyal customer base. In this workshop we will be focusing on how to create and maintain an effective email marketing campaign. We will also be discussing the CAM-SPAM Act, federal legislation enforced to protect consumers from email SPAM and unwanted solicitation. This workshop will be answering questions such as:
1. What types of businesses benefit from Email Marketing Campaigns?
2. What rules do I need to follow when sending mass emails to my customer base?
3. How do I build an effective email list?
4. What types of content should I send in my email campaigns?
5. What free software can I use to build an email campaign?
Speakers include:
Martin Harvey - Chief Marketing Strategist at White Whale Web Design
Christopher Murphy - Owner, Digital Empire Graphics
Lisa K - Owner, S.M.A.R.T Consulting
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
Why Do You Need to Prepare an Email Sequence for Your Mailing ListWriteMe
Have you ever wondered why successful businesses pay a lot of attention to their mailing list subscribers? Email is a gold mine for businesses who want to get closer to their customers and build better brand relationships. Sending an email to your new and existing subscribers lets your audience know that you actually care about staying in touch with them. In this blog post, we have prepared some amazing tips on how to prepare different types of email sequence for different types of mailing list subscribers.
If your emails aren’t making it to the inbox, what’s the point of sending? Inbox placement relies heavily on subscriber engagement, and no matter how great of a sender you are, there’s always room for improvement.
What if you could improve your chances of getting better inbox placement by implementing just a few key ideas to increase email engagement?
Getting more actions on your emails – opens and clicks – not only means you’re connecting with customers and prospects, but you’re also vetting yourself for a beneficial position in the eyes of ISPs. The rules of the modern inbox dictate the higher an email’s engagement, the better that message’s inbox placement.
Join us for this webinar with Amy Garland, Senior Strategic Account Manager, and Erica Malick, Strategic Account Manager, to gather actionable insights and specific ideas for getting better email engagement and inbox placement in 2015.
Similar to Email Marketing 4 Startups by @susanfsu of @500startups (20)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. EMAIL Marketing + Startup Metrics
Acquisition
Activation
Retention
Revenue
Referral
EMAIL MARKETING 4 STARTUPS
email collector is (almost) the top of your funnel
lever to turn site/product signups -> active users
engage users to keep them coming back
the “hard sell”
tell ur friends!
3. Email
WHAT IS EMAIL MARKETING?
BLAST! Good email marketing:
● extends beyond any
single standalone blast
● campaigns that show u
know WHO ur
subscribers really are,
and WHERE they are in
their user lifecycle
4. This email got a 60% open rate:
ANATOMY OF AN EMAIL
5 factors that influence open rates:
1. Subject line
2. Sender
3. List quality
4. Snippet Preview
5. Content
“2015 "Vegas, Baby!" 500 Founders' Weekend”
5. But Rome wasn’t built in a single email.
EMAIL CAMPAIGNS
Campaigns
Welcome Onboarding / Activation Engagement Reactivation
Transactional
6. So START NOW:
Welcome — Confirm signup, set the email expectations
Onboarding campaign — multi-installment series that gets subscribers to your activation
threshold
Engagement campaign — emails that get subs to your next activation threshold — from 1st
time to repeat users
Reactivation — incentivized wake-up call for dormant users
Retention — event-based triggers aimed at retain users about to drop off
Conversion — “the hard sell”
Referral — tell ur friends (goal: get friends’ email)
EMAIL CAMPAIGNS
EMAIL IS A FUNNEL. Very few people buy at the top of the funnel.
7. 1. ABC: Always Be Collecting
● Persistent across ur site
● Popups works
● On EVERY staff’s profiles and signatures
● Paid acquisition campaigns
● Offline works too
GOLDEN RULES
OF CONTENT MARKETING
8. 2. Subject lines MATTER.
But they don’t just impact open rates.
They impact a subscriber’s perception of your ENTIRE email.
Subject line testing isn’t just about boosting open rates,
but boosting total conversions.
First 10-15 characters MOST important: use action words.
GOLDEN RULES
OF EMAIL MARKETING
9. 2. Subject lines MATTER.
GOLDEN RULES
OF EMAIL MARKETING
Snooze…!
10. 3. Target and segment
Don’t be random. Some targeting you can do:
● demo
● based on previous behavior (open, click, buy)
● based on events outside of email (ie, use MixPanel)
GOLDEN RULES
OF EMAIL MARKETING
11. 4. Measure what matters
● OPENS. Standard open rate is below 30%.
○ Email open behavior secret: every other.
● CLICKS.
● CONVERSIONS.
● SUBSCRIBES.
● UNSUBSCRIBES.
GOLDEN RULES
OF EMAIL MARKETING
12. 5. MUST. TEST.
1. Subject line: copy, length, emotion
2. CTA: language, size, color,
commitment level
3. Content layout
4. Content length
5. Show prices vs. not
6. Simple vs complex
7. More vs fewer choices
8. Send time / day
9. Personalization
10. “From” name
GOLDEN RULES
OF CONTENT MARKETING
PS -- Intuition still matters.
13. 6. The Content REALLY Matters
GOLDEN RULES
OF CONTENT MARKETING
● subject line
● preview text
● IMAGES
● body
● always have a CTA
● include link reminding people
who you are & what you do
14. 7. Mobile First
Over 65% of email gets opened on mobile
FIRST.
GOLDEN RULES
OF CONTENT MARKETING
● Responsive layout
● Content brevity (short paragraphs,
even if u have lots of them)
● Subject and preview are mobile-
optimized
● ALWAYS TEST mobile
● High open rate but low click rate…?
15. LOTS MORE!
From hacks to high level strategies
@susanfsu
susan@500.co
Or come to my office hours!