CRM Onboarding: Leverage offline customer data in online marketing
Leverage the power of customer data in digital
advertising and marketing campaigns
For years, brands have built a unique wealth of customer data in their CRM:
purchase history, contact history, customer segmentation etc.
While it has become a critical asset for managing customer relationships,
brands have trouble matching databases customers to online profiles
(cookie ID), failing to connect the dots of the customer journey.
As a result, marketers have been unable to leverage their most valuable
data to deliver a rich and tailored customer experience in the digital realm.
53% of bank customers have received a display ad for a product they
CUSTOMER EXPERIENCE IN THE
MATCHING ONLINE AND OFFLINE
90% of marketers say individualized marketing is a priority for the next few
22% of marketers ranked customer experience as the single most exciting
opportunity for 2015.**
What if there was a technology allowing brands to match
their offline and online data in real time?
This technology, called CRM Onboarding, is now
available to every marketer.
*Source: Teradata Driven-Marketing Survey 2015 ; **Source: Adobe Digital Trends for 2015
CRM Onboarding brings offline data (CRM, PRM, loyalty program…) online,
allowing marketers to activate their data on online marketing and
CRM Onboarding bridges the gap between offline
and online marketing platforms such as DMPs,
DSPs, trading desks, retargeting platforms...
The integration process is automated and occurs
in real time.
BRINGING REACH AND SCALE
CRM Onboarding brings reach and scale to the process:
Maintenance of the brand’s cookie pool
Maintaining the 10% reach the company can build on its own
Onboarding and matching of the remaining 90%:
- Customers who never open emails
- Customers with no email contact in the CRM
- Customers who never log in on the company’s website...
Marketers are able to tie CRM data to cookies when:
- A customer clicks on a link in an email sent by the brand
- A customer logs in on the brand’s website
Problem: Limited reach
Marketers can only match 10 to 15% of their CRM data.
HOW IT WORKS
Customer data are uploaded, encrypted and anonymized on our proprietary
platform through a secure process. All data are hosted and processed in
Customize website pages based
on customers’ CRM profile
without requiring a log in.
Use existing customer and
prospect lists to build highly
targeted display campaigns based
on purchase history.
Reengage past customers with
online display ads even if they
have not visited your site
recently or opened your emails.
Remove current customers from
acquisition campaigns to
increase media spend efficiency.
Evaluate the offline or in-store
impact of online advertising
Reach a bigger audience by
targeting new customers that
look like your current high-
WHO WE ARE"
Temelio (keystone in Greek) develops innovative marketing solutions by
combining data and technology.
Through our secure SaaS platform, Temelio provides brands and marketers
with technology to converge their offline and online data.
Supported by Bpifrance (FCPI label) “Young Innovative Company” Label Selected among the EBG Top 100
Innovative Start-ups (2013-2014)Soutien de Bpifrance (Label FCPI) Label Jeune Entreprise Innovante
Classement dans le top 100 des
startup innovantes (2013 & 2014)
Get in touch
92 boulevard Victor Hugo
92115 Clichy Cedex FRANCE
+33 1 41 06 00 38