Presentation given at IOTAConf 2014, San Francisco.

1. IOT Oversharing:
Stop Sending My
Stuff to the Cloud
IOTAConf - Oct 21, 2014.
San Francisco, California
Ramin Firoozye
@raminf

2. Common Patterns

3. #1

4. #2

5. Common
Denominator

6. Why?

7. 1. Device Cost (BOM)

8. 2. Device complexity

9. 3. Server Analytics

10. 4. Social /Sharing

11. 5. Business Model

12. Types of Data
• Presence
• Interactions
• Video
• Audio
• Proximity
• Health/
Sleep
• Home/Office
• Usage
• Diagnostics
• Raw data

13. Don’t worry

14. It’s
anonymized

15. It’s secure

16. It’s aggregated

17. You are
sending data

18. From inside your
home

19. From your
body

20. From your blood

21. To the
Internet

22. Happily

23. The question
is…

24. Are you the
customer
or…

25. Are you the product?

26. Is the hardware
there to benefit you
or
as a front-end
for the service?

27. • If company > $5M in VC
• Resells the data, or
• Thinks SSL == security
You are the product

28. Is there any core
feature of the product
that
NEEDS
to be on the cloud?

29. (Odds are)
NO

30. Alternatives?

31. Data Storage
Device
Gateway
Server

32. What data
absolutely
needs to reside
where?

33. Secure Data Storage
Device
Private Hub
Gateway
Server

34. Private
Hub
• Local processing
• Secure storage
• Internet
• Encryption
• Incoming Server

35. Private
Hub
• Gateway to/from
WiFi
• Bluetooth LE
• Zigbee
• ZWave

36. ?
Expensive
Large
Powerful

37. Expensive
Large
Powerful

39. Raspberry Pi
• ~$60 (with WiFi + BT add-ons)
• Additional storage (USB)
• Linux
• Incoming server

41. PogoPlug
• $50
• Gigabit Ethernet + USB + SD
• Linux
• Built-in server

42. Intel Edison

43. Intel Edison
• Dual-core Atom (x86) + Quark
• 1GB RAM / 4GB SD-RAM
• WiFi + Bluetooth + BTLE
• Linux

44. Intel Edison
• 40 I/O ports (incl. SD + USB)
• Postgres + node.js
• MQTT mesh
• $50 retail (unit 1)

45. Inexpensive
Small
Powerful

46. Alternative Gateway

47. Proxy Gateway

48. Mobile Mesh
Advantage: no phone

49. • Data Storage
• Analytics
• Push notification
• Incoming Server
• Protocol gateway

50. • Local Mesh
• Range extender
• Fault-tolerant
• RAID backup
• Family sharing

51. Good Price / Power
Open
Secure

52. 1. Device Cost (BOM)

53. 2. Device complexity

54. 3. Server Analytics

55. 4. Social /Sharing

56. 5. Business Model
?

57. Is the hardware
there to benefit you
or
as a front-end
for the service?

58. No more
excuses

59. Stop sending
all my stuff to
the cloud

60. Send only what
is needed…
and no more

61. Q&A
Ramin Firoozye
@raminf

62. Image Credits
The Ugly Beauty: Photo by Juju Boubou - http://flic.kr/p/ir6vPs
Eclat d'eau, splash: Photo by Alexandre Tomhar - http://flic.kr/p/9dNiz1
Secure Moon: Photo by mikecogh - http://flic.kr/p/9iG4rJ
Anonymous Suit Logo: Photo by Anynonymoose - http://flic.kr/p/4WHtzA
Completed: Photo by xiu×5 - http://flic.kr/p/8hnUta
Bohermeen 5 Mile 2014: Photo by Peter Mooney - http://flic.kr/p/oPKwjc
Diabetes Test: Photo by .v1ctor Casale. - http://flic.kr/p/hyE2be
Happy Man: Photo by Neal. - http://flic.kr/p/6jtBYq
Raspberry Pi - Model A: Photo by SparkFunElectronics - http://flic.kr/p/ejXenn
Intel Edison: Photo by SparkFunElectronics - http://flic.kr/p/po161a
All device and software trademarks belong to
manufacturers and service providers
(c) 2014 - Ramin Firoozye - All Rights Reserved