This document provides 5 quick tips for writing a powerful email: 1) Make the subject line compelling to catch people's attention, 2) Follow the 3 C's of clear, crisp and compelling writing, 3) Make the email easy to scan and read using standard formatting like bullets, short paragraphs, and easy to read fonts, 4) Keep the email short and simple by establishing context, explaining the purpose briefly and sticking to facts, and 5) Make clear to the recipient what action you want them to take and proofread carefully for grammar and spelling mistakes before sending.

1. 5 Quick Tips to
Writing A Powerful

2. First thing’s first.
• Make the subject line worth people’s time
• Follow the 3 C’s: clear, crisp and compelling

3. Make it pretty (*_*)
• Check if your email is quick to scan / easy to
read:
– Use standard colours that are easy on eyes.
– Use bullet / numbered points
– Keep paragraphs short
– Highlight keywords (Bold or Italics)
– Use easy to read fonts (i.e. Arial)
– Use a standard font size

4. Sealed with a KISS :*
• Keep It Short and Simple
• Establish context
• Explain in brief the purpose of writing the
email.
• Don’t run the reader into a story - try to stick
to the Facts.

5. What’s your point?
• Make it clear to the recipient what is the
desired action expected from him/her.

6. Mind your language!
• Take an extra minute or two for grammar and
spell check before you hit send.

7. Write away!