Shopify introduced several new features in 2019 to improve the international e-commerce experience for merchants, including multi-currency and multilingual support to make it easier for merchants to sell globally. Additional features improved the merchant experience by allowing easy switching between stores and customization of checkout processes. Shopify also added features to help with in-person selling like contactless payment processing and tipping. Connectors for the Shopify Flow automation platform and dynamic checkout buttons on product pages were introduced to streamline operations and sales conversions.

1. 5 PRIME FEATURES INTRODUCED BY SHOPIFY THAT
MATTER IN 2019

2. Introduction
Shopify Unite, the annual conference introduced new features that are set to roll out
in 2019.
Shopify is changing international commerce with the help of insights garnered from
working with e-commerce stalwarts all over the world.
Any Shopify development company will be keen to implement and benefit from the
new features.

3. Latest Shopify Features that Add a New Dimension to
your Ecommerce Business
● Multi-currency and Multilingual approach:
The ecommerce industry worldwide is worth $30 trillion, which is why Shopify is now focused on making it easy for merchants
to sell their goods globally. Shopify Payments hence has now introduced multi-currency in its arsenal.The multi-currency beta
feature enables brands to sell in their respective local currencies and ensures a great shopping experience for customers
worldwide. The Shopify platform always displayed multiple currencies but always reverted to GBP during checkout. Now
customers can pay in local currency and benefit from Shopify’s customer-friendly storefronts and checkout options.
The inbuilt geo-location functionality helps storefronts to manage foreign exchange rates efficiently thus lowering
abandon-cart rates drastically. Shopify Payments currently hosts currencies like AUD, EUR, JPY, USD, CAD, NZD, SGD, and
GBP.
In addition to the multi-currency feature, Shopify has now introduced a translated and localized dashboard for all partners and
merchants who are not well versed in English language for e-commerce transactions. With the native language support, and
language change option in Shopify, one can change the language on Partner Dashboard to German, French, Spanish, Italian,
Japanese and Portuguese.

4. Improvements In Merchant Experience
With major improvements in merchant experience, Shopify partners can now leverage features for
merchants in more ways than ones.
You can switch between stores now with access to dropdown options. Merchants can now enjoy a wonderful
and seamless experience between all storefronts.
Staff members of all these storefronts can switch to a different store in a jiffy without having to logout from a
single store.The Shopify Plus checkout has also received an upgrade with several visual and functional
enhancements that add sheen to the checkout process.
Merchants can now utilize the custom checkout process efficiently. Also, merchants can control accessibility
within their ecommerce store with the update for new app and channel permissions based on the role
assigned to your right staff members.

5. Better in-person selling
Ecommerce might have an edge over physical selling but the human factor is still
critical to sales.

6. Shopify has recently introduced a host of in-selling
features that will help you forge meaningful customer
interactions
● Shopify Tap & Chip Reader: Contactless reader to receive payments from any device, synced with the
store consistently.
● Tipping: This functionality allows customers to reward employees for their stellar services.
● Returns & Exchanges: Offer prompt exchanges and refunds to customers, eliminating hassle from
returns.
Shopify web developer can leverage these features in promoting brands offline with focus reduced on
transactions and more on customer needs.

7. Connectors for Shopify Flow
Shopify Flow is a handy automation platform that all Shopify Plus merchants have access to, for prompt
automation of their daily operations.
And the recent update incorporates connectors to the feature.These connectors establish link with
business tools and the Shopify store for manual task automation without the need for coding.
The connectors facilitate workflows that include a combination of events and actions. One can initiate
automated actions to send discount codes or automated mails to win-back clients. By automating routine
tasks, one can expect a personalized experience.
Shopify is looking to integrate multiple apps with the platform, so it’s likely more connectors will be rolling
out later in 2019.

8. Dynamic checkout
Shopify expedites the payment process by adding dynamic checkout buttons to product pages. The
checkout flow is accelerated for shoppers who can access checkout directly.
The feature gives customers the option to skip multi-step checkout process, and allows shoppers to buy
products without leaving the exact page. Dynamic checkout buttons can help capture additional sales from
people quickly.
Although front-end Shopify web designers and developers have incorporated dynamic checkouts in many
sites, Shopify is now leveraging the functionality to automatically show customers their checkout options,
and boosts conversion rates too.

9. Conclusion
Shopify web designers can benefit drastically from the updates. The platform is hinting at possibility of
multi-store architecture release late in the year.
There are various teams of Shopify website designers and Shopify web developer, and even Shopify
certified developer who can work collectively to build the perfect website that looks outstanding on different
screen resolutions.