This is the summary of my best practices that I learned in the last years building up flinc. I gave this talk several times at SMEs and startups. If you want me to come to your company, please let me know, I'd love to share my knowledge!
Presentation at Mastering SAP 21st May 2017
Struggling with agile at scale? Thinking about scaling agile beyond the team? Want to learn from others’ mistakes? There is a lot to be learnt from those who have successfully hitchhiked their way through the galaxy of scaled agile. This session celebrates the scaled agile hitchhiker, the people who bravely tried ideas that were occasionally brilliant but often plain stupid. You will laugh, you will cry but you will also walk away with a nice long list of ideas not to try when scaling agile!
• Seven failure patterns in scaling agile
• An understanding of why these patterns lead to less than optimal results
• Tips on how to avoid falling into these failure patterns
This document summarizes a presentation on pair programming and test-driven development (TDD). It discusses common misconceptions about pair programming, such as the idea that it wastes resources or is only useful in specific situations. The document advocates for regular pair programming, noting benefits like improved collaboration, knowledge sharing, and code quality. It provides an overview of TDD and ping pong pairing. The audience is then instructed to split into pairs to work on sample development tasks in a shared repository, with the goal of practicing pair programming and TDD techniques.
This document summarizes a presentation by Lukas Fittl about his experience co-founding a tech startup called Efficient Cloud. Some key points:
- Efficient Cloud launched in 2010 but failed to gain any customers or revenue, despite having a team of developers, sales, and marketing staff.
- Fittl analyzes what went wrong, including not validating assumptions about customers, focusing too much on building features rather than iterating based on customer feedback, and not differentiating their product offering enough.
- He discusses lessons learned around the importance of launching minimal viable products quickly through prototyping, measuring customer response, and iterating based on learning. Traction with real customers should come before fundraising.
STEVE JOB’S SCHOOL OF MAKING A GREAT APPAppostrophic
This document outlines four principles for developing a great app based on Steve Jobs' approach:
1) Have a clear vision focused on your passion to easily envision the app's goal.
2) Focus intensely on the most important elements in the initial stages to address every detail.
3) Aim for excellence by never compromising and pushing boundaries with attention to every aspect, even small details like font.
4) Pursue simplicity as the ultimate sophistication for intuitive design that people prefer over complicated alternatives.
This document outlines principles and techniques for lean startup and user experience work for agile teams. It emphasizes the importance of prioritizing ideas based on gathering customer information through qualitative and quantitative research methods. Teams are encouraged to focus on measurable outcomes over tasks, test ideas quickly through low-fidelity prototypes and experiments, and iterate work through fast weekly sprints of building, measuring, and learning. Cross-functional collaboration between business and development team members is also highlighted.
Spotify uses a four stage process - Think It, Build It, Ship It, Tweak It - to develop products that users love while managing risk. In the Think It stage, cross-functional teams create prototypes to explore new ideas. Build It involves developing a minimum viable product. Ship It gradually rolls out the product to all users while measuring impact. Most time is spent in Tweak It, where the product is improved based on data before potentially reimagining it by returning to Think It. This iterative process aims to deliver successful products while driving down risk and costs at each stage.
Presentation at Mastering SAP 21st May 2017
Struggling with agile at scale? Thinking about scaling agile beyond the team? Want to learn from others’ mistakes? There is a lot to be learnt from those who have successfully hitchhiked their way through the galaxy of scaled agile. This session celebrates the scaled agile hitchhiker, the people who bravely tried ideas that were occasionally brilliant but often plain stupid. You will laugh, you will cry but you will also walk away with a nice long list of ideas not to try when scaling agile!
• Seven failure patterns in scaling agile
• An understanding of why these patterns lead to less than optimal results
• Tips on how to avoid falling into these failure patterns
This document summarizes a presentation on pair programming and test-driven development (TDD). It discusses common misconceptions about pair programming, such as the idea that it wastes resources or is only useful in specific situations. The document advocates for regular pair programming, noting benefits like improved collaboration, knowledge sharing, and code quality. It provides an overview of TDD and ping pong pairing. The audience is then instructed to split into pairs to work on sample development tasks in a shared repository, with the goal of practicing pair programming and TDD techniques.
This document summarizes a presentation by Lukas Fittl about his experience co-founding a tech startup called Efficient Cloud. Some key points:
- Efficient Cloud launched in 2010 but failed to gain any customers or revenue, despite having a team of developers, sales, and marketing staff.
- Fittl analyzes what went wrong, including not validating assumptions about customers, focusing too much on building features rather than iterating based on customer feedback, and not differentiating their product offering enough.
- He discusses lessons learned around the importance of launching minimal viable products quickly through prototyping, measuring customer response, and iterating based on learning. Traction with real customers should come before fundraising.
STEVE JOB’S SCHOOL OF MAKING A GREAT APPAppostrophic
This document outlines four principles for developing a great app based on Steve Jobs' approach:
1) Have a clear vision focused on your passion to easily envision the app's goal.
2) Focus intensely on the most important elements in the initial stages to address every detail.
3) Aim for excellence by never compromising and pushing boundaries with attention to every aspect, even small details like font.
4) Pursue simplicity as the ultimate sophistication for intuitive design that people prefer over complicated alternatives.
This document outlines principles and techniques for lean startup and user experience work for agile teams. It emphasizes the importance of prioritizing ideas based on gathering customer information through qualitative and quantitative research methods. Teams are encouraged to focus on measurable outcomes over tasks, test ideas quickly through low-fidelity prototypes and experiments, and iterate work through fast weekly sprints of building, measuring, and learning. Cross-functional collaboration between business and development team members is also highlighted.
Spotify uses a four stage process - Think It, Build It, Ship It, Tweak It - to develop products that users love while managing risk. In the Think It stage, cross-functional teams create prototypes to explore new ideas. Build It involves developing a minimum viable product. Ship It gradually rolls out the product to all users while measuring impact. Most time is spent in Tweak It, where the product is improved based on data before potentially reimagining it by returning to Think It. This iterative process aims to deliver successful products while driving down risk and costs at each stage.
Incumbent enterprises face dramatically competitive landscapes, with threats from almost every direction. Protecting your core business and innovating for the future is a delicate balancing act. Innovating as fast as a startup becomes a core competency, but failed new product innovation wastes time and resources. In this session, IT managers and professionals learn how running a lean enterprise can be a powerful framework for leading enterprise-scale innovation as effectively and fast as a startup.
Presentation given at Agile 2014.
Are you working with multiple agile teams on a single software application? Are you looking for help with making agile work for you at the program level? Have you considered leveraging the Scaled Agile Framework (SAFe) but been scared off by its prescriptive nature? Are you confused about how program level SAFe applies in your context?
Every organisation is different and what works for one organisation may not work for another. One of the benefits of a framework, is that they can and should be adapted to your context. Based on learnings derived from practical experience, this session will illustrate how focusing on values and principles over practice and processes, can help you design a pragmatic approach to program level SAFe suitable for your unique situation.
By contrasting principles and practises this session will:
* draw out the principles behind SAFe and the standard SAFe practises that apply to them,
* show how practises from other scaling models align to SAFe principles and compliment program level SAFe; and,
* share real word examples of how adapting SAFe practises, while remaining aligned to the principles, can help you create a working model applicable to your program
Incumbent enterprises face dramatically competitive landscapes, with threats from almost every direction. Protecting your core business and innovating for the future is a delicate balancing act. Innovating as fast as a startup becomes a core competency, but failed new product innovation wastes time and resources. In this session, IT managers and professionals learn how running a lean enterprise can be a powerful framework for leading enterprise-scale innovation as effectively and fast as a startup.
Speaker: Jon Kaehne, Head of Enterprise Strategy, Amazon Web Services
The document discusses how to embrace failure and continuous improvement when starting a new business venture. It acknowledges that entrepreneurs will often be wrong in their initial assumptions and product launches (Stage 2), but should learn from mistakes and try again (Stage 3). Specific tips include concentrating on core functionality first, getting products to market early for feedback, and recognizing failure as a success rather than stubbornly insisting on being right.
Appsplash'16 session(1) "Introduction to mobile application"Hany Halim
The document discusses steps for making a mobile app, differences between mobile apps and mobile websites, and tools for app development. It outlines 9 steps to making an app: 1) finding an idea, 2) researching, 3) planning, 4) designing user interface and user experience, 5) developing, 6) testing, 7) submitting to app stores, 8) marketing, and 9) updating. It also mentions Appcelerator as a cross-platform tool that can convert code to native and has good documentation and community support. Contact information is provided for two individuals.
The conventional wisdom is if you are a non-technical person who wants to build an app, you need to a.) learn how to code, b.) find a technical cofounder, and/or c.) pay an outside agency tens of thousands of dollars to develop it for you.
Now, mobile expert Drew Gorham demonstrates why each of these assumptions is misguided, and shows how you can tap into a global pool of top-notch developers as a non-technical founder.
By leveraging your domain expertise and existing skill sets, including your soft skills, your ability to manage people, etc... you can learn to translate your vision in a way that can be easily understood and executed by expert developers around the world -- getting quick and affordable development work without sacrificing quality.
Going From an MVP to a Real, Scalable ProductKera Zacuto
AJ Forsythe, the founder of iCracked, explains how to scale from a simple MVP or service to a massive global company.
If you crack your phone screen, iCracked arrives in minutes to fix it. Founded in 2010 in AJ's dorm room, iCracked is the world's largest on-demand repair and trade-in network with over 1,500 Certified iTechs in 11 offices in London, Berlin, and Redwood City. In 2014 they were named one of the fastest-growing companies in America.
iCracked is a Y-Combinator grad and has 100+ employees.
Hustle Con is a badass conference where the best non-technical founders (aka hustlers) teach how they got started and give practical advice on growing your startup. If you’ve heard of a hacker, well a hustler is its counterpart. Basically, it’s like a rock n’ roll version of TED, except not as hoity-toity. The catch? None of our speakers know how to code.
See AJ's talk here: https://www.youtube.com/watch?v=oBRTbrcFk1g
How we use tools to help our startup clientsAntti Salonen
The document discusses 8 tools that a startup consulting company uses to help their clients, including GitHub for code collaboration, Heroku for app hosting, Travis CI for automated testing, Trello for project management, Webtranslate.it for translation, Flowdock for team chat, Weekdone for weekly recaps, and Intercom for customer communication. It concludes by inviting readers with tool ideas to contact the company.
This talk was given by Magnolia CTO Philipp Bärfuss at Magnolia Conference 2015 in Basel, Switzerland.
A overview of key improvements in Magnolia 5.4 from Magnolia CTO Philipp Bärfuss, along with a walkthrough of our product strategy and goals.
This document discusses the concept of a minimal viable product (MVP) and the lean startup approach. It defines an MVP as the smallest possible product that allows testing of assumptions and delivers customer value. Different types of MVPs are described such as smoke tests, release 1.0, and concierge MVPs. Examples are given of companies like Facebook and Airbnb that achieved success by starting small and iterating based on customer feedback rather than developing a fully featured product from the beginning. The key steps outlined are to identify assumptions, design an MVP experiment to test the riskiest assumptions, then measure and learn from the results.
This is a class for businesspeople/MBA that I currently teach at UVA Darden. It's a continuation of Software Design (bit.ly/sw-class). For more on the Software Development class, see bit.ly/sw-dev.
Experimentation Concepts & How to Leverage Them with Jet.com's PMProduct School
Experimentation, it seems easy but it's difficult to execute properly. We started from the beginning with some basic concepts, what testing looks like in action, and how you can utilize testing to get an early indication of what kind of impact a feature will make on your product.
MaryKate Guidry, the Associate Product Manager for Experimentation at Jet.com, talked about the basic concepts of experimentation, what does success look like, how to best leverage experimentation and how to engage with your resources.
AWS re:Invent 2016: Leading Enterprise Innovation at Startup Speed (ENT207)Amazon Web Services
Incumbent enterprises face dramatically competitive landscapes, with threats from almost every direction. Protecting your core business and innovating for the future is a delicate balancing act. Innovating as fast as a startup becomes a core competency, but failed new product innovation wastes time and resources. In this session, IT managers and professionals learn how running a lean enterprise can be a powerful framework for leading enterprise-scale innovation as effectively and fast as a startup.
Disruption from Within with Zillow's Senior Product ManagerProduct School
Launching a new brand within a large company is a challenge - when that new brand disrupts the flagship brand, it’s a massive challenge. Michael took the participants on his journey of conception, to building, to the launch of RealEstate.com – a brand that competes with its parent company, Zillow.com.
He talked about starting from zero and convincing executives and other product teams that creating a disruptive new brand was (and is) a good idea. The audience learned a little bit about how Zillow Group’s product organizations work and more specifically how a team can still function as a small startup within a 2500+ person organization.
F5: Creating a Culture of Experimentation: the Mozilla Story, Matthew Grimes,...Lean Startup Co.
Mozilla created a Culture of Experimentation to empower employees to experiment across all roles. They started small projects to test ideas quickly, learn from failures, and iterate. This has led to successful products that improved privacy and security for millions of users, with no negative impact on the business. The Culture of Experimentation aims to make reasoned experimentation and risk-taking the norm at Mozilla.
Why do startups need a minimum viable product (MVP)? How do we define the features for a MVP? What are the principles that we can use to move the team towards building that MVP which can be subjected to a lot of distractions in the market? In this session, I will guide the students in Singapore University of Technology & Design on a product development session and teach them to think, construct and work out a MVP.
In-house Recruitment Expo Feb 2016 Made to Stick Writing Better Job AdsJohnny Campbell
The document discusses principles for writing effective job advertisements. It recommends using supportive language that focuses on what the company will provide for candidates, such as training and career growth opportunities, rather than demanding language focused on a candidate's qualifications. Research showed supportive ads receive 3 times as many applicants and higher quality applications. The document also discusses making ideas sticky through simplicity, unexpectedness, concreteness, credibility, emotions, and stories.
Incumbent enterprises face dramatically competitive landscapes, with threats from almost every direction. Protecting your core business and innovating for the future is a delicate balancing act. Innovating as fast as a startup becomes a core competency, but failed new product innovation wastes time and resources. In this session, IT managers and professionals learn how running a lean enterprise can be a powerful framework for leading enterprise-scale innovation as effectively and fast as a startup.
Presentation given at Agile 2014.
Are you working with multiple agile teams on a single software application? Are you looking for help with making agile work for you at the program level? Have you considered leveraging the Scaled Agile Framework (SAFe) but been scared off by its prescriptive nature? Are you confused about how program level SAFe applies in your context?
Every organisation is different and what works for one organisation may not work for another. One of the benefits of a framework, is that they can and should be adapted to your context. Based on learnings derived from practical experience, this session will illustrate how focusing on values and principles over practice and processes, can help you design a pragmatic approach to program level SAFe suitable for your unique situation.
By contrasting principles and practises this session will:
* draw out the principles behind SAFe and the standard SAFe practises that apply to them,
* show how practises from other scaling models align to SAFe principles and compliment program level SAFe; and,
* share real word examples of how adapting SAFe practises, while remaining aligned to the principles, can help you create a working model applicable to your program
Incumbent enterprises face dramatically competitive landscapes, with threats from almost every direction. Protecting your core business and innovating for the future is a delicate balancing act. Innovating as fast as a startup becomes a core competency, but failed new product innovation wastes time and resources. In this session, IT managers and professionals learn how running a lean enterprise can be a powerful framework for leading enterprise-scale innovation as effectively and fast as a startup.
Speaker: Jon Kaehne, Head of Enterprise Strategy, Amazon Web Services
The document discusses how to embrace failure and continuous improvement when starting a new business venture. It acknowledges that entrepreneurs will often be wrong in their initial assumptions and product launches (Stage 2), but should learn from mistakes and try again (Stage 3). Specific tips include concentrating on core functionality first, getting products to market early for feedback, and recognizing failure as a success rather than stubbornly insisting on being right.
Appsplash'16 session(1) "Introduction to mobile application"Hany Halim
The document discusses steps for making a mobile app, differences between mobile apps and mobile websites, and tools for app development. It outlines 9 steps to making an app: 1) finding an idea, 2) researching, 3) planning, 4) designing user interface and user experience, 5) developing, 6) testing, 7) submitting to app stores, 8) marketing, and 9) updating. It also mentions Appcelerator as a cross-platform tool that can convert code to native and has good documentation and community support. Contact information is provided for two individuals.
The conventional wisdom is if you are a non-technical person who wants to build an app, you need to a.) learn how to code, b.) find a technical cofounder, and/or c.) pay an outside agency tens of thousands of dollars to develop it for you.
Now, mobile expert Drew Gorham demonstrates why each of these assumptions is misguided, and shows how you can tap into a global pool of top-notch developers as a non-technical founder.
By leveraging your domain expertise and existing skill sets, including your soft skills, your ability to manage people, etc... you can learn to translate your vision in a way that can be easily understood and executed by expert developers around the world -- getting quick and affordable development work without sacrificing quality.
Going From an MVP to a Real, Scalable ProductKera Zacuto
AJ Forsythe, the founder of iCracked, explains how to scale from a simple MVP or service to a massive global company.
If you crack your phone screen, iCracked arrives in minutes to fix it. Founded in 2010 in AJ's dorm room, iCracked is the world's largest on-demand repair and trade-in network with over 1,500 Certified iTechs in 11 offices in London, Berlin, and Redwood City. In 2014 they were named one of the fastest-growing companies in America.
iCracked is a Y-Combinator grad and has 100+ employees.
Hustle Con is a badass conference where the best non-technical founders (aka hustlers) teach how they got started and give practical advice on growing your startup. If you’ve heard of a hacker, well a hustler is its counterpart. Basically, it’s like a rock n’ roll version of TED, except not as hoity-toity. The catch? None of our speakers know how to code.
See AJ's talk here: https://www.youtube.com/watch?v=oBRTbrcFk1g
How we use tools to help our startup clientsAntti Salonen
The document discusses 8 tools that a startup consulting company uses to help their clients, including GitHub for code collaboration, Heroku for app hosting, Travis CI for automated testing, Trello for project management, Webtranslate.it for translation, Flowdock for team chat, Weekdone for weekly recaps, and Intercom for customer communication. It concludes by inviting readers with tool ideas to contact the company.
This talk was given by Magnolia CTO Philipp Bärfuss at Magnolia Conference 2015 in Basel, Switzerland.
A overview of key improvements in Magnolia 5.4 from Magnolia CTO Philipp Bärfuss, along with a walkthrough of our product strategy and goals.
This document discusses the concept of a minimal viable product (MVP) and the lean startup approach. It defines an MVP as the smallest possible product that allows testing of assumptions and delivers customer value. Different types of MVPs are described such as smoke tests, release 1.0, and concierge MVPs. Examples are given of companies like Facebook and Airbnb that achieved success by starting small and iterating based on customer feedback rather than developing a fully featured product from the beginning. The key steps outlined are to identify assumptions, design an MVP experiment to test the riskiest assumptions, then measure and learn from the results.
This is a class for businesspeople/MBA that I currently teach at UVA Darden. It's a continuation of Software Design (bit.ly/sw-class). For more on the Software Development class, see bit.ly/sw-dev.
Experimentation Concepts & How to Leverage Them with Jet.com's PMProduct School
Experimentation, it seems easy but it's difficult to execute properly. We started from the beginning with some basic concepts, what testing looks like in action, and how you can utilize testing to get an early indication of what kind of impact a feature will make on your product.
MaryKate Guidry, the Associate Product Manager for Experimentation at Jet.com, talked about the basic concepts of experimentation, what does success look like, how to best leverage experimentation and how to engage with your resources.
AWS re:Invent 2016: Leading Enterprise Innovation at Startup Speed (ENT207)Amazon Web Services
Incumbent enterprises face dramatically competitive landscapes, with threats from almost every direction. Protecting your core business and innovating for the future is a delicate balancing act. Innovating as fast as a startup becomes a core competency, but failed new product innovation wastes time and resources. In this session, IT managers and professionals learn how running a lean enterprise can be a powerful framework for leading enterprise-scale innovation as effectively and fast as a startup.
Disruption from Within with Zillow's Senior Product ManagerProduct School
Launching a new brand within a large company is a challenge - when that new brand disrupts the flagship brand, it’s a massive challenge. Michael took the participants on his journey of conception, to building, to the launch of RealEstate.com – a brand that competes with its parent company, Zillow.com.
He talked about starting from zero and convincing executives and other product teams that creating a disruptive new brand was (and is) a good idea. The audience learned a little bit about how Zillow Group’s product organizations work and more specifically how a team can still function as a small startup within a 2500+ person organization.
F5: Creating a Culture of Experimentation: the Mozilla Story, Matthew Grimes,...Lean Startup Co.
Mozilla created a Culture of Experimentation to empower employees to experiment across all roles. They started small projects to test ideas quickly, learn from failures, and iterate. This has led to successful products that improved privacy and security for millions of users, with no negative impact on the business. The Culture of Experimentation aims to make reasoned experimentation and risk-taking the norm at Mozilla.
Why do startups need a minimum viable product (MVP)? How do we define the features for a MVP? What are the principles that we can use to move the team towards building that MVP which can be subjected to a lot of distractions in the market? In this session, I will guide the students in Singapore University of Technology & Design on a product development session and teach them to think, construct and work out a MVP.
In-house Recruitment Expo Feb 2016 Made to Stick Writing Better Job AdsJohnny Campbell
The document discusses principles for writing effective job advertisements. It recommends using supportive language that focuses on what the company will provide for candidates, such as training and career growth opportunities, rather than demanding language focused on a candidate's qualifications. Research showed supportive ads receive 3 times as many applicants and higher quality applications. The document also discusses making ideas sticky through simplicity, unexpectedness, concreteness, credibility, emotions, and stories.
This document outlines a 5-step process for boosting a company's talent brand through content marketing. The 5 steps are: 1) Plan - define audiences and build a content calendar, 2) Develop content - curate existing content and create original content such as blog posts, videos and presentations, 3) Share content - publish content on various social media platforms like LinkedIn, Twitter and Facebook at peak times, 4) Amplify - promote content through sharing, commenting and responding to build engagement, and 5) Measure and adjust - track performance to optimize future content strategies. The document provides examples and recommendations for each step.
5 Steps to Boosting Your Talent Brand Through ContentColin Frankland
The document outlines a 5-step process for boosting a company's talent brand through content marketing: 1) Plan by defining the target audience and creating a content calendar, 2) Develop content by curating existing materials and creating original content such as blog posts, presentations, and infographics, 3) Share the content on social media and other channels, 4) Amplify the content through social sharing and other strategies, 5) Measure the results and adjust the strategy based on what performs best. It provides examples of effective content types and topics that showcase a company's culture and thought leadership.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
The document outlines an agenda for a workshop on messaging and storytelling. It includes exercises to improve messaging skills, giving feedback on creative work, and a recap of the messaging process. The objectives are to improve messaging for a product called CS5, build a better process for applying messaging skills going forward, foster teamwork, and provide guidance or instruction.
Matt Cooper, GM at Visually, and Angela Lee Bostick, CMO at Emory University, Goizueta School of Business discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign, leveraging existing assets & resources.
The document provides guidance on creating engaging content on LinkedIn. It discusses key tenants of content success including providing context, focusing on helping readers rather than selling, understanding native formats, and being mobile-first. Examples are given of top performing sponsored updates on LinkedIn, analyzing what makes them engaging. Effective content is said to match the context, solve problems for readers, and create memorable experiences.
Project for Management class for interviewing a manager in order to learn how they deal with particular issues of management. Interview with Todd Connelley Creative Director/ HP Retail Worldwide - Tracy Locke
Content marketing workshop in Athens with Michael Leander, part 2 of 2Michael Leander
Slide deck (part 2) from the content marketing workshop in Athens. Speaker and trainer Michael Leander shared his content marketing and inbound marketing experience with 33 top brand marketers and marketing agency folks.
The content marketing workshop was organized the The Institute of Communication and EDEE Greece.
Pallav Nadhani is the founder and CTO of InfoSoft Global, which develops the charting software FusionCharts. FusionCharts is used on popular websites like Weather.com and LinkedIn to add interactive charts and graphs. Nadhani developed the first version of FusionCharts as a teenager to earn money by solving a need in the market. Over time, he grew the business by continually innovating, focusing on customer needs, marketing through word of mouth and partnerships. Today FusionCharts is used by thousands of customers around the world and has helped Nadhani learn important lessons about entrepreneurship.
SUCCEEDING WITH CONTENT MARKETING 2014 - Workshop Vendemore HQ 17 dec 2013HAAARTLAND
* Trends that drive the change - why content marketing critical 2014?
* Consequences for the CSO + CMO?
* 8 Basic principles for content marketing
* Case Wenell - from 35 to 5062 visitors from Linkedin in one year, traffic increase with 140%...
* The content factory - how should B2B content optimally be produced - content economics and organization
* Solve the distribution issue once and for all - cross-chanell targeting via pipeline marketing (vendemore.com)
5 Steps to Boosting Your Talent Brand through ContentTabitha Eade
This document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing materials, creating original content like blog posts and videos, and engaging the audience with various content types and topics. Step 3 is to share the content on social media platforms like LinkedIn, Twitter, and Facebook at peak activity times. Step 4 is to amplify the content by asking employees to share it and partnering with influencers. Step 5 is to measure the impact of the content and make adjustments based on analytics.
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
This document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing materials, creating original content like blog posts and videos, and engaging the audience with various content types and topics. Step 3 is to share the content on social media platforms like LinkedIn, Twitter, and Facebook at peak activity times. Step 4 is to amplify the content by asking employees to share it and partnering with influencers. Step 5 is to measure the impact of the content and make adjustments based on analytics.
5 steps to boosting your talent brand through contentDaorong Lin
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
5 Steps to Boosting Your Talent Brand Through ContentLinkedIn_Elevate
This document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing materials, creating original content like blog posts and videos, and engaging the audience with various content types and topics. Step 3 is to share the content on social media platforms like LinkedIn, Twitter, Facebook at peak activity times. Step 4 is to amplify the content by asking employees to share and partnering with influencers. Step 5 is to measure the impact and adjust the strategy based on analytics. The overall goal is to establish relationships with candidates and enhance their perception of the company as a great place to
5 Steps to Boosting Your Talent Brand through Contenten-usSebastian Rudolph
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
Linked in content marketing guide 2 - five steps to boosting your talent br...Andre Brathwaite-Stanford
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
Similar to How flinc works - best practices after 5 years of Company Building (20)
This document summarizes the Impact Week event held in Kigali, Rwanda in 2017. It provides context on the SOS Child Village where the event was hosted and the education opportunities they provide. During the event, 100 students and alumni worked in
The document provides information about the Impact Awards pitching competition to be held the next day. It includes details like the time, number of pitching teams, jury members, and prizes. The main prizes are a 1-year incubator scholarship and seed money for the top teams. The rest of the document outlines a system and criteria for an effective 3-minute pitch, including focusing on problem, solution, market opportunity, team strengths, revenue model, and a compelling closing statement. It emphasizes the importance of preparation and practicing the pitch.
Anhand dieses Dokuments haben wir bis Februar 2012 unsere Produktentwicklung organisiert.
Das Cheat Sheet wurde gemeinsam mit dem Team erarbeitet und nach jeder Retrospective angepasst.
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Realtime Ridesharing with navigation devicesMichael Hübl
The document discusses a real-time ridesharing system called flinc that uses existing navigation devices and APIs to arrange shared rides and public transportation. It promotes flinc's real-time ridesharing and timetable APIs and mentions that flinc is launching at WhereCamp and hiring Ruby on Rails developers.
Public Speaking Tips to Help You Be A Strong Leader.pdfPinta Partners
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In this paper we explain wat overwork is and the physical and mental health risks associated with it.
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2. @flinc, @m_ic
About Michael
Entrepreneur // Company Builder // Making
people happy // Product Manager //
Coder by heart
Keynote speaker // TEDx, IAA, MWC, FuckUp
Night, Rulebreaker Society, 2bAhead ThinkTank
// Named “Top 100 internet personalities in
Germany” by Wirtschaftswoche // Mentor
Traveller // Social Activist // <3 Africa //
My NGO: ImpactWeek.net // Adventurer
9. When you’re good in communicating your vision, people will follow you with passion.
Passionate people are more motivated. More motivation means more happiness. Happy
people achieve more!
11. @flinc, @m_ic
How we hire
- Wrong hiring is the top 1 opportunity
to fuck up your company!
- A people hire A people, B people hire
C people..
- Team hires team, managers only
recommend.
- Smaller world class teams are better
than large teams.
15. @flinc, @m_ic
How we work
- Tue & Fri: Homeoffice
- Wed: Alignment meetings / work in 2 week rhythm
- Kanban (we let Scrum go after 5 years).
- Work where, when, and with what you want (only performance counts)
29. @flinc, @m_ic
These 5 values are the basis of our company culture.
They give us boundaries and make clear which
behaviour is appreciated and what gets criticised.
They show us what is right and what is wrong.
31. MktgProduct Bizdev
Core Purpose
Vision
Company OKRs
Team OKRs Team OKRs Team OKRs
Our Core Values & Principles
We had a gap between
our 10 year goal (vision)
and two week goals.
That’s why we needed
an additional layer:
OKRs (Objective and
Key Results)
32. @flinc, @m_ic
How we set goals
- Quarterly! Cascaded: company - team - personal.
- 100% transparent.
- Inspiring and ambitious objectives
- Failure welcome! (as long as we learn from mistakes).
- Not coupled to bonuses!!
- Part of our weekly meetings.
- Quarterly 1on1s.
34. @flinc, @m_ic
How we make decisions
- Everything is urgent. But what is important?
- Common truth: Customer happiness is key.
- Identify core problems (e.g. through customer experience mapping).
- Only work on the biggest problems and the biggest opportunities.
39. @flinc, @m_ic
How we fire
“Which of my people,
if they told me they were leaving
for a similar job at a peer company,
would I fight hard to keep at flinc?”
Managers, if an employee is not on your list,
give him better feedback (don’t fire him)!
41. @flinc, @m_ic
How I told you it is How it really is
The perfect world is not realistic. Actually we
don’t want it, as it means we are standing still.
We need conflicts, as long as they make us
better and are constructive. This is up to you!
42. @flinc, @m_ic
Shit Detector Problem Solver
“The coffee tastes awful!” “The coffee tastes awful - I already ordered
some new beans. Let me know what you think.
43. @flinc, @m_ic
Key Takeaways
- Problems and conflicts are normal, they will never end.
- Keep asking “how can we become better?”
- Take ownership and solve problems!
- —> become a learning organisation
44. Questions? Ideas? Need more inspiration? Contact me:
Michael Hübl
michael.huebl@flincteam.org
Twitter: @m_ic, @flinc
46. @flinc, @m_ic
Six books that inspired me (personal & professional)
- The obstacle is the way (Ryan Holiday)
- A guide to the good life (William B. Irivine)
- How to win friends and influence people (Dale Carnegie)
- Making it right: Product Management for a startup world (Rian van der Merwe)
- Managing for Happiness (Jurgen Apello)
- Badass: Making users awesome (Kathy Sierra)
47. @flinc, @m_ic
View this presentation online at:
http://www.slideshare.net/michaelhuebl/how-flinc-works-best-
practices-after-5-years-of-company-building