Solomo: A Marketing Revolution

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SoLoMo refers to the integration of social media, local searches, and mobile applications to reach customers. It allows for increased awareness, growth, and promotion for e-commerce by taking advantage of social networks, location data, and always-connected mobile users. While barriers to entry are lower and new opportunities exist with SoLoMo, businesses must also prepare for greater advertising expenses, more competition, and the need to get noticed in this new integrated marketing environment.

Technology Business

SOCIAL
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•
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•

Networks
Communication
Interaction
Social websites

LOCAL
• Languages
• Location
• Reviews
• Relevance
Everyone and everything
is within reach

Mobile
• Applications
• Mobile Users
• Convenience

SoLoMo: Effects to E-commerce
•
•
•
•
•

Reach
Generate Awareness
Growth
Save time and effort
Promotion

SoLoMo: Implications to Ecommerce
•
•
•
•
•

Barriers to entry are lower
Opens new opportunities
Increase of expenses for advertising
Highly competitive market
Easier to get noticed

SoLoMo in 2 years: An Effective and
Popular Strategy

SoLoMo refers to social, local, and mobile technologies that allow users to shop, search, and engage through their mobile devices. It involves making websites mobile-optimized, focusing on local consumers and businesses, and using social media for brand promotion. SoLoMo enables location-based marketing campaigns, notifications to customers nearby, and reviews of local businesses on mobile devices. Examples include services from Foursquare and Facebook that integrate social and location features.

ปฏิวัติธุรกิจโลกออนไลน์เข้าสู่ยุค SoLoMo

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This document discusses emerging trends in mobile technology, specifically focusing on the convergence of social, local, and mobile (SoLoMo) capabilities. It outlines how SoLoMo is driving innovation in content, advertising formats, apps, locations, and chat. Key trends include rapid growth in mobile platforms and social networks, a shift to increased mobile usage, and the rise of mobile advertising, geo-location services, mobile commerce, and augmented reality. The document emphasizes how SoLoMo integrates social awareness, local shopping and purchases, and mobile engagement to create a cohesive consumer conversion funnel across these channels.

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