Learn 5 lessons from your Google Analytics including how to make sense of your data, how to visualise your data and understanding what a customer is worth to your business. For more digital marketing and analytics insights check out http://www.wolfgangdigital.com/blog

1. Analytics
At 3XE

3. 5(ish) Lessons
From Analytics
• Knowing Your Data
• Visualisation
• What’s a Customer Worth?
• Mind Reading
• Kickin’ back

4. ‘All Website Data!’

6. WTF

16. • External/Internal Traffic
• Lower Case URLs

17. www.wolfgangdigital.com/blog/top-seo-tips
www.wolfgangdigital.com/blog/top-SEO-tips

18. • External/Internal Traffic
• Lower Case URLs
• Device
• Filtering out Spam/Bots

20. Why?
• Google Analytics is a liar
(sometimes)

21. Bounce Rate (bouns rāt), n., pl. -tes
1. The percentage of single-page sessions (i.e. sessions in which the
person left your site from the entrance page without interacting with
the page).

23. 5(ish) Lessons
From Analytics
• Knowing Your Data
• Visualisation
• What’s a Customer Worth?
• Mind Reading
• Kickin’ back

24. How are my
channels doing?

25. Acquisition > Overview

26. Acquisition > All Traffic > Channels

27. Acquisition > All Traffic > Source/Medium

28. Acquisition > All Traffic > Treemaps

29. Primary Secondary

32. Conversions > Multi-Channel Funnels > Top Conversion Paths

36. Conversions > Multi-Channel Funnels > Assisted Conversions

38. 5(ish) Lessons
From Analytics
• Knowing Your Data
• Visualisation
• What’s a Customer Worth?
• Mind Reading
• Kickin’ back

43. +35%

44. 5(ish) Lessons
From Analytics
• Knowing Your Data
• Visualisation
• What’s A Customer Worth
• Mind Reading
• Kickin’ back

46. Site Search

48. com/?s=search+term

51. Behavior > Site Search > Search Terms

54. 5(ish) Lessons
From Analytics
• Knowing Your Data
• Visualisation
• What’s A Customer Worth
• Mind Reading
• Kickin’ back

61. cpc

62. Key Takeaways
• Look at the data that matters
• Know how your channels work
• Understand what visitors expect
• Don’t take any unnecessary risks
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