…is to make something easier for your customer and the customer’s customers. Who’s the wealthiest guy on the planet next to Putin? (laugh, laugh) [Coaches: They will answer Jeff Bezos]. One of the two things Amazon does best and obsess on is how do they make it even easier to get something online. They pioneered the one click. [Coaches: Verne usually riffs on how they make it easier to open the package. You know that really clear plastic. It sends hundreds of people to the ER every day who get cut. They’ve gone back to the manufacturers and said we don’t need to be sticking in this dangerous, wasteful packaging which isn’t easy on the environment. We’ll stick it in a recyclable box. They work hard to make everything easier, including making it easier to return stuff. Here’s a mere mortal example…
Co-founder of one of the latest unicorns and fans of Scaling Up is Scott Farquhar, co-founder of the software firm Atlassian, who endorsed the back of the book….
….he took the company public in December 2015, for $4.2 billion…. ….3 years later it’s at a $20 billion valuation (check latest market cap). Scott says it has required two things: Discipline and focus.
And it’s critical you’re staying on the offensive and playing to win, not playing to lose. How many sports teams have a significant lead and then start playing prevent defense and lose the game? It’s a mindset that’s critical to get right.