Assignment 5, Brandmark and Design

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Assignment 5: Brandmark & Design

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Part 1: Illustrator Exercises

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Rectangle Tool

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Fill & Stroke Color

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Selection Tool

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Direct Selection Tool

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Eraser Tool

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Line Tool

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Text Tool

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Text on a Path

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Blob Brush Tool

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Image Trace Tool

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Curvature Tool

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Anchor Point Tool

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Effects

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Reflect

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Star Tool

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Shear Tool

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Shape Builder

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Gradient Tool

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Part 2: Logo

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Words to Create Organization Name
Google
Ancestry
Instagram
Motherhood
Infant
Relationship

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Created Organization Name
Motherhood + Instagram = MommyGram
Portrays a communal, welcoming vibe that
focuses on the care of mothers.

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Reference Images

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Sketched Logos

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Logo Iterations

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Final Logo

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Logo w/ Color
“Blue” connotes a sense
of calm & belonging

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Logo w/ Typography
Light, feminine font:
attractive to target audience

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Part 3: Applying the Logo / Logotype to a T-Shirt Simulation

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Front of T-Shirt w/ Logotype

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Back of T-Shirt w/ Manipulated Image