This document provides 5 action steps to instantly boost SEO. It recommends (1) using keywords relevant to site pages on titles, meta tags, and sparingly within content, (2) optimizing title, meta keyword and description tags for each page, (3) emphasizing keywords with tags like H1, bold and italics, (4) ensuring the site has a clear call to action and balance between conversion and SEO, and (5) becoming active on social media by adding value and getting backlinks while being personable.

1. Search Engine Optimization
(SEO)
5 Action Steps for an Instant Boost
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2. #1 Keyword Selection
#1 – Keyword Selection
• Keywords are Vital to Your SEO Campaign
Keywords are Vital to Your SEO Campaign
• Use the Keywords on Relevant Pages on Your Site
• Don t Dump All Keywords on Your Homepage
Don’t Dump All Keywords on Your Homepage
• Sample Site: MLM Training
• Prospecting, Sponsoring, Recruiting
P ti S i R iti
• Advertising, Marketing, Leads
• p , ,
Personal Development, Mindset, Confidence
• Functions, Events, Meetings
• Use the Keywords Sparingly on Your Pages
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3. #2 Your Tags
#2 – Your Tags
• Title Tags and Meta Tags are Important for
Title Tags and Meta Tags are Important for
Your SEO Efforts
• Use relevant keywords in your title tags!
Use relevant keywords in your title tags!
• Optimize Each of Your Pages’ Title, Meta
Keyword, and Meta Description Tags
K d dM D i i T
• Vary Things Up, Make These Tags Relevant to
Your Page (& What You are Trying to Rank for)
• Don’t SPAM!!!
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4. #3 H1, H2, Bold Italicized, Etc.
#3 – H1, H2, Bold Italicized, Etc.
• Search Engines Analyze What You Emphasize
Search Engines Analyze What You Emphasize
“Naturally”
• Takes Them Into Consideration for SEO
Takes Them Into Consideration for SEO
• Emphasize Your Keyterms
– H1, H2, Bold, Italicized, etc.
• But Don’t Go Overboard
– Search Engine Will See it as Spam
– Your Readers Will Get Annoyed
y
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5. #4 Sales Funnel
#4 – Sales Funnel
• What Good is a Well SEOed Website if It
What Good is a Well SEOed Website if It
Doesn’t Do JACK???
• Ensure It Has a Purpose
Ensure It Has a Purpose
– Does Your Website Have Clear Call to Action?
• Optimize Your Website for Conversion
– Don’t Abandon Conversion for the Sake of SEO
– Find a Balance
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6. #5 Social Media
#5 – Social Media
• Search Engines (Especially Google) are Perking Up to
Your Social Media Activities
• Become Active!
– Add Value to the Community
Add Value to the Community
– Don’t Spam
– Get Backlinks
– Create a Fanbase
C F b
• Remember, It’s Called SOCIAL Network for a Reason
– Are You Being Personable?
g
– Are You Adding Value?
– Are You Being Active?
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7. More Training
More Training
http://myccmarketing.com/training/seo.php
http://myccmarketing com/training/seo php
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