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Tip 1: Have a Logo.

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Tip 2: Don’t forget to register or trademark
your logo.

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Tip 3: When designing your logo, be sure to
keep it unique, simple and original.

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Tip 4: You should have a tagline that explains
exactly what you do as a company and how it
will benefit your clients by using your
business.

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Tip 5: Keep your industry website current and
up to date.

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Tip 6: Using white space is very important on
your website. This makes it easier to read,
manage and explore. It also makes the page
appear neat, tidy and easy to read.

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Tip 7: The content on your website is mainly
what your clients are after. Ensure that the
content is informative, concise, relevant,
appealing and easy to read.

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Tip 8: To design a brand identity, you must
also consider emotion as another factor.

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Tip 9: Create branded social media pages.

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Tip 10: Keep everything about your brand
Simple but Creative.

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Tip 11: The identity needs to be consistent
throughout all your campaigns and products.

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Tip 12: Use Social Media to Help Your Brand
Shine.

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Tip 13: Get involved in your community to get
exposure for your brand.

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Tip 14: Remember visual interpretation is
very important and can be used to your
advantage.

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Tip 15: The logo, branding and general
appearance of your company needs to be
professional and shows that you mean
business.

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Tip 16: Capture Your Value - Use clear
language to communicate your value.

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Tip 17: It is important that you know what
your company stands for and what they want
to achieve.

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Tip 18: Look at your competitors and decide
what you like and dislike.

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Tip 19: The size of the logo used to promote
and improve your corporate identity needs to
be considered. Ensure that it is legible in both
very big and small sizes.

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Tip 20: Become a Trusted Advisor.

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Tip 21: Social Media profiles & websites with
photos of CEO’s are considered more credible
than those without.

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Tip 22: When creating your corporate identity
it is important that you include the phone
number, email address, physical address,
website URL and the products on all materials
such as business cards, adverts.

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Tip 23: You will decide on the following for
the corporate identity: colour, font, page
layouts, and methods to achieve visual
continuity and brand recognition for the
brand.

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Tip 24: You also need to consider corporate
communication such as advertising, PR and
other information.

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Tip 25: It is important that you work on the
ethics, norms and values of the company as a
whole.