The document provides 17 tips for managing an online reputation and social media presence, including establishing an online presence, securing personal accounts, rewarding positive feedback, optimizing brand videos on YouTube, being cautious of personal activities and comments, connecting with media, publishing quality content, creating profiles on all platforms, maintaining social accounts, considering brands and products, building online materials for more than just the company name, protecting individuals' reputations, implementing authorship, using blogs, avoiding controversial comments, separating private and professional lives online, and addressing problems directly instead of ignoring them.

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Tip 1: Get online and establish a strong and
positive presence.

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Tip 2: Make sure your own accounts are
secure.

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Tip 3: If someone mentions something
positive about you on a site such as Yelp,
reward him or her with a coupon, freebie or a
simple thank you.

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Tip 4: Optimize brand video with your
company name on YouTube, which is widely
considered to be the second largest search
engine.

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Tip 5: Be cautious about your personal
activities, both past and present.

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Tip 6: Connect with the media, which can help
you get positive media exposure."

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Tip 7: Publish Quality Content.

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Tip 8: Create a web presence on all social
media platforms.

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Tip 9: Don’t neglect your social media
accounts.

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Tip 10: Consider your brands and products.

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Tip 11: You need to build out online materials
and social profiles for more than just your
company name.

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Tip 12:Protect individuals reputation
associated with the business.

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Tip 13: Implement authorship where
applicable.

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Tip 14: Use Blog.

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Tip 15: Avoid making controversial
comments in an interview, because your
personal and corporate reputations are
inseparable.

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Tip 16: Don’t bring your private life into the
online world, for example posting personal
tweets, as your offline and online worlds are
one and the same.

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Tip 17: Deal with the underlying cause of
problems instead of concealing or ignoring
them, which could show you in a bad light.