The document provides 22 tips for managing one's reputation online and on social media platforms. The tips include establishing an online presence, securing personal accounts, optimizing brand videos on YouTube, connecting with media, publishing quality content, creating profiles on all platforms, training employees on reputation management, and being cautious about personal activities and comments online as they reflect on a company.

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Tip 1: Get online and establish a strong and
positive presence.

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Tip 2: Make sure your own accounts are
secure.

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Tip 3: If someone mentions something
positive about you on a site such as Yelp,
reward him or her with a coupon, freebie or a
simple thank you.

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Tip 4: Optimize brand video with your
company name on YouTube, which is widely
considered to be the second largest search
engine.

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Tip 5: Be cautious about your personal
activities, both past and present.

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Tip 6: Connect with the media, which can help
you get positive media exposure.

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Tip 7: Publish Quality Content.

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Tip 8: Create a web presence on all social
media platforms.

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Tip 9: Don’t neglect your social media
accounts.

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Tip 10: Consider your brands and products.

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Tip 11: You need to build out online materials
and social profiles for more than just your
company name.

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Tip 12:Protect individuals reputation
associated with the business.

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Tip 13: Implement authorship where
applicable.

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Tip 14: Use Blog.

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Tip 15: Avoid making controversial
comments in an interview, because your
personal and corporate reputations are
inseparable.

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Tip 16: Don’t bring your private life into the
online world, for example posting personal
tweets, as your offline and online worlds are
one and the same.

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Tip 17: Deal with the underlying cause of
problems instead of concealing or ignoring
them, which could show you in a bad light.

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Tip 18: Always behave yourself because
anything you say and do could be made public
and will be judged.

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Tip 19: Train your employees on your
reputation management plan. Let them know
what your goals are because their views will
reflect on you.

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Tip 20: Be careful what you tweet or
post because what you say reflects your
company.

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Tip 21: Hire the right people for submitting
tweets and posts, especially those who will
use the right account and not post anything
negative online.

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Tip 22: Consider your audience when
tweeting or posting, as your message could
be offensive to some people.