The document provides 19 tips for building a strong brand identity, including having a logo, registering the logo, considering emotion in design, being consistent, researching customers, keeping the brand simple and creative, clearly communicating value, using social media, getting involved in the community, becoming a trusted advisor, using photos on websites and social media, creating branded social media pages, keeping the logo simple and recognizable, maintaining consistent colors, keeping the logo unique and original, paying attention to branding as the first impression, and including branding elements like business cards, ads, and brochures to create awareness of the company and its offerings.

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Tip 1: Have a Logo.

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Tip 2: Don’t forget to register or trademark
your logo.

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Tip 3: To design a brand identity, you must
also consider emotion as another factor.

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Tip 4: Be Consistent.

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Tip 5: Research your customers or your target
audience.

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Tip 6: Keep everything about your brand
simple but Creative.

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Tip 7: Capture Your Value - Use clear
language to communicate your value.

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Tip 8: Let your customers get to know the
face behind the brand.

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Tip 9: Use social media to help your brand
shine.

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Tip 10: Get involved in your community to get
exposure for your brand.

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Tip 11: Become a Trusted Advisor.

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Tip 12: Social media profiles & websites with
photos of CEO’s are considered more credible
than those without.

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Tip 13: Create branded social media pages.

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Tip 14: Your logo & other corporate identity
items need to be simple & recognisable. It
should not be too complex; this is so that the
logo & catch phrase can catch people’s
attention & can be remember & stored in their
memory.

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Tip 15: If your logo design is too fancy and
over the top it will not be able to be placed on
a number of different surfaces from
letterheads to billboards.

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Tip 16: If you decide to use colours, it is
important that you bare in mind that you
need to stick to these colours and they need
to be consistent throughout your packaging
and advertising.

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Tip 17: When designing your logo, be sure to
keep it unique, simple and original.

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Tip 18: You need to pay careful attention to
your brand identity as it is often the first
impression people will have of your company.
This can be achieved by building your brand
and carefully marketing your product.

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Tip 19: It includes logo design as well as
business cards, adverts and brochures. These
will describe your business’s products,
services & specialities. These are also used to
create brand awareness & knowledge about
your company & what it offers.