The document provides 18 tips for maintaining a strong online reputation and managing crises. It recommends being honest, recruiting experienced crisis managers, using online advertising and reputation management together, building expertise to strengthen your business reputation, using regular newsletters and various types of content like videos and infographics to engage with audiences, and maintaining open relationships with journalists and communities to share information. It also stresses the importance of preventing crises through preparedness.

2. http://socialbubble.global
Tip 1: Don’t lie about anything, because the
truth will eventually come out.

3. http://socialbubble.global
Tip 2: Recruit senior level professionals for
your crisis management team to turn a crisis
into an opportunity by communicating
efficiently.

4. http://socialbubble.global
Tip 3: Online Advertising can also be used
together with Online Reputation
Management.

5. http://socialbubble.global
Tip 4: You will build reputation simply by
having your business name or logo on the
event listing, or delivering a presentation
about a new product or innovation.

6. http://socialbubble.global
Tip 5: Building your reputation as an expert
also builds the reputation of your business
and draws new customers.

7. http://socialbubble.global
Tip 6: Regular newsletters can strengthen
your personal connections with customers
and reflect your business brand and
personality.

8. http://socialbubble.global
Tip 7: Content can and should be videos,
photos, podcasts, e-books and newsletters as
well.

9. http://socialbubble.global
Tip 8: Pictures are great tools for maintaining
your online reputation, whether you use
photographs, cartoons, graphs, charts,
illustrations, visuals can communicate
complex messages in an instant.

10. http://socialbubble.global
Tip 9: Infographics are a great way to share
your branding online.

11. http://socialbubble.global
Tip 10: Making email newsletters personal
and effective, when it comes to establishing
and maintaining your reputation online.

12. http://socialbubble.global
Tip 11: Surveys and polls are still a great way
to get your audience’s opinion.

13. http://socialbubble.global
Tip 12: Sharing written content (blog posts,
whitepapers or e-books) is the strongest
thing you can do to create a strong, positive
online reputation.

14. http://socialbubble.global
Tip 13: The most effective thing you can do to
promote your online reputation is to
recognize that all online activity is really
about interacting with audiences of
audiences.

15. http://socialbubble.global
Tip 14: Maintain relationships with journalists
and gets the good news about your
organization out there.

16. http://socialbubble.global
Tip 15: Build your strongest reputation online
by contributing useful content to your
audiences on the different social networks.

17. http://socialbubble.global
Tip 16: If your brand is confined to a city,
establish yourself on a geo-location service
such as google places.

18. http://socialbubble.global
Tip 17: If somebody’s using your image and
information to create a fake profile online,
then complain to his domain registrar or the
relevant social network.

19. http://socialbubble.global
Tip 18: Crisis management is largely about
prevention.