4 Unorthodox Ways Of Scaling Your Traffic In 2020
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This presentation is an integral part of SEMrush webinars https://www.semrush.com/webinars/past/ Product led growth Omnichannel marketing Customer data platforms Content decay tracking and upgrading
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4 Unorthodox Ways Of Scaling Your Traffic In 2020
- 1. Timeless, Tested Saas Growth Marketing Principles To Guide You Through The Times Eric Siu CEO of Single Grain + ClickFlow
- 2. Eric Siu An Introduction COMPANIES PODCASTS
- 3. Follow me on LinkedIn Steps Below
- 4. Follow me on LinkedIn Scan the QR Code
- 5. ? ? The #1 Factor To Success With Your Ads (or any of your marketing) CLICKTHROUGH RATE CONVERSION RATE COST PER CLICK COST PER ACQUISITION CUSTOMER ACQUISITION SPEND What do you think it is?
- 8. The one skill you need to improve at to dramatically alter your marketing? Copywriting.
- 9. Headline Type Formula Example 13 Ways to Benefit 13 sure fire roads, paths, ways to [benefit you offer]. 13 sure fire ways to stay energized in the morning. Acquire a Benefit Quickly with New Method Acquire a [benefit] in a surprisingly short period of time with new method. Acquire a high ticket client in 2 weeks with the STEPPS method Announcing the New Product that Benefit Announcing the new [describe the latest version of your product or service] that [describe a benefit of your product or service]. Announcing the new pocket sized battery pack that also powers that also powers your entire house Are You Embarrassed by a Problem Are you embarrassed by [problem you can solve for your prospects]? Are you embarrassed by small user base? Are You Prepared to Benefit From Service? Are you prepared to [verb describing benefit] from [situation you can help prospect take advantage of]? Are you prepared to profit from an increased sales pipeline? Build Pride Build a [result your prospects want] you can be proud of. Build a remote tech team you can be proud of. Do XYZ like a XYZ pro [Desirable prospect verb and result] like a [professional version of that verb] Practice music like a symphonic orchestra first chair. Do You Recognize this? Do you recognize the [number] of [prospect pain point]. Do you recognize the 7 early warning signs of high blood pressure Don’t Let Problem Cause Problem Don’t let [problem causing condition you solve for your prospects] cause the problem. Don’t let a lack of funding cause the problem. Five familiar. Which one are you? Five familiar [problems your prospects have] - Which do you want to overcome? Five familiar skin troubles - Which do you want to overcome? Leveraging Headline Formulas To Make Your Life Easier Headline Type Formula Example
- 10. ‘How [prospects] can achieve [desirable benefit] this year’ TEMPLATE:
- 11. ‘How SaaS founders can achieve exponential growth this year’ EXAMPLE:
- 12. There’s no need to reinvent the wheel!
- 13. Swiped.co
- 14. Saving inspiration as you come across it (Facebook on the left IG on the right):
- 16. Top Copywriting Books BREAKTHROUGH ADVERTISING THE 16-WORD SALES LETTER THE BORON LETTERS GARY HALBERT LETTERS READ BEN SETTLE NEWSLETTER
- 17. Email still works - 9 word email
- 18. Hi [name] , Were you still interested in growing your SEO traffic?
- 19. 50% 20% Open Rate Response Rate Multiple 6-7 figure deals
- 21. Stats Snapshot Feb 1,013,351 Jan 1,193,647 Dec 920,443 Nov 910,045 Before Nov 1, 2017 (Legacy) 6,596,839 After Nov 1, 2017 23,267,939 Marketing School 35M Downloads To date:
- 22. Content Sprouting The Process SEED SPROUT SPROUT HARVEST AUDIO BLOG VIDEO AUDIO AUDIO BLOG BLOG MONETIZATION PROMOTION POLLINATE
- 26. Growth Through Acquisitions (not as scary as it sounds) SELLER FINANCING DEFERRED DOWN PAYMENT MILESTONES CARVEOUT z
- 27. Let’s say you’re a pet SaaS business at $3M ARR (You spend a lot on ads) You are looking to buy some pet media sites that get over: You find a site that is doing: 500K visits/mo Revenue Profit $1 Million Annual Revenue $200K Profit
- 28. Let’s say you’re a pet SaaS business at $3M ARR (You spend a lot on ads) Multiple on that site might be 3x Profit Sale Price: $600K EXAMPLE TRANSACTION You can put 10% down ($60k) and get the rest financed by the seller BETTER TRANSACTION Defer the down payment of $60k for 30-45 days and then look to sell off some assets in the business to essentially make the transaction price $0 out of pocket.
- 29. You don’t need to be a fancy or big investor to do these types of deals!