The farmer grew award-winning corn each year. A reporter discovered that the farmer shared his best seed corn with his neighbors. The farmer explained that wind can carry pollen between fields, so if his neighbors grow inferior corn, it could degrade the quality of his own crop over time. Therefore, it is in the farmer's interest to help his neighbors improve their corn as well to ensure the ongoing success of his own field. The document advocates that success is often a collective process, so sharing good practices and knowledge with others can help both them and oneself succeed.