The document discusses applying the 4Ps marketing framework to the ice cream brand Igloo Cone. It describes Igloo Cone's product line of three flavors. The prices of each flavor are listed as 100 Tk, which the document suggests is too high for the local market. Little information is provided about Igloo Cone's promotion and place/distribution strategies. Overall advice includes lowering prices, improving promotion, and ensuring product availability in the right locations.

2. Submitted to:
Ms. Sabiha Matin Bipasa
Lecturer
Daffodil International University
Submitted by: Asif Ahmed Tonmoy
ID: 131-23-3505 ; Sec: B(L₂T₃)
Assignment topic: Applying 4Ps on Ice-Cream

3. Delicious ice-cream!!!!!

4. Why I choose this product ?

5. Who doesn’t love Ice-Cream ?

6. Even animals !!!!

7. There are different types of Ice-Cream

8. There are different types of Ice-Cream

9. Now I’m describing about IGLOO CONE

10. How it made?

11. The 4 Ps are:
• Product
• Price
• Promotion
• Place

12. Product
Brand Name: IGLOO CONE
Design,
Packaging,
Features :
Variety:
1. Cornelli Classic
2. Cornelli Premium
3. Cornelli Belgian Chocolate

13. Product
Quality:

14. Advice & Suggestions:
•Improve the product:
•Reshape of product
•Can edit their design

15. Price
Cornelli Classic M.R.P. 100 Tk/=
Cornelli Premium M.R.P. 100 Tk/=
Cornelli Belgian Chocolate M.R.P. 100 Tk/=

16. Advice & Suggestions:
•This price is little bit high for our country
That’s why it is tough to buy for people
I suggest them to reduce some amount of price

17. Promotion

18. Promotion

19. Promotion

20. Advice & Suggestions:
•I just want to say that they can make
more promotion but why they don’t do it I
don’t know?
•I’m advising them to upgrade their
promotion

21. Place
Channels

22. Place

23. Place

24. Transportation

25. Transportation

26. Coverage

28. Advice & Suggestions:
For place I’ve nothing to say
Because if we don’t sell our product in
right place we can’t make profit.