Andreas Gursky is a renowned German photographer known for his large format photographs of architecture and landscapes. He shares a studio in Dusseldorf with other prominent artists. Gursky studied photography at the Kunstakademie Dusseldorf and is now a professor there. While he did not digitally manipulate his early work, Gursky now enhances his photos on computer to create images larger than what was originally photographed. His splashy pictures have been called entertaining but literally unbelievable.

1. Work Related Learning
Research
Celina Smith

2. URLs
• Portfolio
https://celinamedia.blogspot.co.uk/
• Hiive
• https://app.hiive.co.uk/profile/e2b91d86-
9d52-477c-9cda-c101f9290bbe/#/
• LinkedIn
https://www.linkedin.com/in/celina-smith-
93b69012b/

3. Job Vacancies
Job Title Photographer
Link http://job-openings.monster.co.uk/E-commerce-Photographer-
United-Kingdom-Warrington-NW-UK-Folica/31/95672c86-c30c-
4fe8-aa81-
a110e667a999?mescoid=1300099001001&jobPosition=2
Location Warrington
Salary with half of £500m revenues from their branded products and
70% of sales from international markets.
Information/
Requirements/
Qualification
• * A minimum of 2 years commercial studio experience or a degree in
Photography/Media/Arts with one years experience, supported with a
relevant commercial portfolio.
* Knowledge of Capture One, Adobe Photoshop and tethered
photography
* Able to work to a high level of accuracy and technical ability
* A team player with a hands-on work ethic and approach to tasks
* Professional demeanour with excellent interpersonal skills
* Ability to undertake routine tasks with enthusiasm.
• * To add cultural and professional value to the team
* Be 100% yourself - we are genuine and love what we do
* Passion, without it we would not be where we are today, you will
have the support and encouragement to add your own creative flair to

4. Job Vacancies
Job Title Media planner
Link https://www.totaljobs.com/jobs-at/cordero-marketing/jobs
Location YO1, York
Salary £18,000 to £22,000
Information/
Requirements/
Qualification
commercial flair;
good interpersonal, negotiation and communication skills, for liaising with colleagues,
clients and media owners;
literacy, for writing reports and presentations;
numeracy, for data analysis and negotiations;
strong analytical and organisational skills;
ability to work with IT resources such as databases and spreadsheets, for the collection
and management of information;
capability to work effectively under pressure.
Pre-entry experience, especially relevant work experience, paid or unpaid, will greatly
improve your chances. The most relevant work experience is anything that has helped
to develop interpersonal skills, such as work in a customer service or sales role.
Internships in media, marketing or advertising companies give applications an edge and
are generally looked on favourably by employers.

5. Job Vacancies
Job Title Digital Designer
Link http://blog.wearesource.co.uk/digital-designer-job-description/
Location London
Salary Junior £22–£25k
Mid £25-£38k
Senior £40k+
Head of Digital Design £50k+
Information/
Requirements/
Qualification
A formal degree or diploma from a reputable art college
and experience. I’ll have to have an established portfolio
of work to demonstrate your experience and ability to
move into a Creative Director role and drive the creative
output for an agency.

6. Job Vacancies
What do you need to do
to be able to apply for
those jobs
• * A minimum of 2 years commercial studio experience or a degree in Photography/Media/Arts
with one years experience, supported with a relevant commercial portfolio.
* Knowledge of Capture One, Adobe Photoshop and tethered photography
* Able to work to a high level of accuracy and technical ability
* A team player with a hands-on work ethic and approach to tasks
* Professional demeanour with excellent interpersonal skills
* Ability to undertake routine tasks with enthusiasm.
• * To add cultural and professional value to the team
* Be 100% yourself - we are genuine and love what we do
* Passion, without it we would not be where we are today, you will have the support and
encouragement to add your own creative flair to your shoots.
* A true team player - we work hard and play hard together
* We dont have time for lone wolves - we build everything together
* A true desire to deliver outstanding customer-focused solutions
Pre-entry experience, especially relevant work experience, paid or unpaid, will greatly improve
your chances. The most relevant work experience is anything that has helped to develop
interpersonal skills, such as work in a customer service or sales role.
Internships in media, marketing or advertising companies give applications an edge and are
generally looked on favourably by employers.
commercial flair;
good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and
media owners;
literacy, for writing reports and presentations;
numeracy, for data analysis and negotiations;
strong analytical and organisational skills;
ability to work with IT resources such as databases and spreadsheets, for the collection and
management of information;
capability to work effectively under pressure.
A formal degree or diploma from a reputable art college and experience. I’ll have to have an
established portfolio of work to demonstrate your experience and ability to move into a Creative
Director role and drive the creative output for an agency.

7. University Course
Course Title Film, Photography and Media BA
Link https://courses.leeds.ac.uk/25431/BA_Film,_Photography_and_
Media
Location Leeds university
Entry
Requirements/
Qualification
GCSE
Grades
• At least grade A* to C/ 9-4 in English at GCSE or
its equivalent.
• at least two subjects at grade A*-E in GCE A-
level examinations or their equivalent
BTEC Grade • ABB in A level or distinction in BTEC
UCAS points • 128

8. University Course
Course Title Media studies
Link http://www2.hull.ac.uk/Study/UG/2017/media-studies.aspx
Location Hull university
Entry
Requirements/
Qualification
GCSE
Grades
• C’s in Maths and English
BTEC Grade • BTEC L3 Extended Diploma: DMM
UCAS points • 112

9. University Course
Course Title BA Photography and film
Link https://www.glyndwr.ac.uk/en/Undergraduatecourses/DesignFil
mandPhotography/
Location Wrexham Glyndwr university
Entry
Requirements/
Qualification
GCSE
Grades
• C’s in Maths and English
BTEC Grade • Level 3 Key Skills qualifications will also be
taken into account.
UCAS points • 112

10. Action Plan
2015/2016 • Level 3 preforming arts acting only first year
2016/2017 • Level 2 creative media
2017-2018 • Level 3 in Art, design and media
2018/2019 • Gap year
2025 • Photographer

11. Case Studies
Annie Leibovitz was born October 2, 1949) is an American portrait photographer. She photographed John
Lennon on the day he was assassinated, and her work was used on two record albums by Joan Armatrading.
She is the first woman to have held an exhibition at Washington's National Portrait Gallery in 1991.
Leibovitz is much influenced by Richard Avedon, and his 'personal reportage', developing close rapport with
her subjects.
When Leibovitz returned to the United States in 1970, she started her career as staff photographer, working
for Rolling stone magazine. In 1973, publisher Jann Wenner named Leibovitz chief photographer of Rolling
Stone, a job she would hold for 10 years. Leibovitz worked for the magazine until 1983, and her intimate
photographs of celebrities helped define the Rolling Stone look.
While working for Rolling Stone, Leibovitz became more aware of the other magazines and learned that she
could work for magazines and still create personal work, which for her was the most important. She sought
intimate moments with her subjects, who "open their hearts and souls and lives to you".
She was awarded The Royal Photographic Society's Centenary Medal and Honorary Fellowship (HonFRPS) in
recognition of a sustained, significant contribution to the art of photography in 2009.
In the 1980s, Leibovitz's new style of lighting and use of bold colors and poses got her a position with Vanity Fair
magazine.
Leibovitz photographed celebrities for an international advertising campaign for American Express charge cards, which
won a Clio award in 1987.
In 1991, Leibovitz mounted an exhibition at the National Portrait Gallery. She was the second living portraitist and first
woman to show there.
In 1991, Leibovitz had been made Commandeur de l'Ordre des Arts et des Lettres by the French Government.
She when to San Francisco Art Institute for her education

12. Case Studies
• Andreas Gursky (born 15 January 1955) is a German photographer and professor
at the Kunstakademie Düsseldorf, Germany. He is known for his large format
architecture and landscape colour photographs, often employing a high point of
view. Gursky shares a studio with Laurenz Berges, Thomas Ruff and Axel Hütte on
the Hansaallee, in Düsseldorf. The building, a former electricity station, was
transformed into an artists studio and living quarters, in 2001, by architects Herzog
& de Meuron, of Tate Modern fame. In 2010-11, the architects worked again on
the building, designing a gallery in the basement.
• Before the 1990s, Gursky did not digitally manipulate his images. In the years
since, Gursky has been frank about his reliance on computers to edit and enhance
his pictures, creating an art of spaces larger than the subjects
photographed. Writing in The New Yorker magazine, the critic Peter
Schjeldahl called these pictures "vast," "splashy," "entertaining," and "literally
unbelievable." In the same publication, critic Calvin Tomkins described Gursky as
one of the "two masters" of the "Düsseldorf" school. In 2001, Tomkins described
the experience of confronting one of Gursky's large works.
• He studied at Dusseldorf school of photography.