Presentation by Millie Khanna for www.marketingfest.cz in Czech Republic, Central Europe's largest marketing festival. Is India about black hat SEO chop shops or is it about true ROI for social media marketing? How is Indian advertising similar to London, New York or Prague and how is it different? Here is the key for leveraging advantage-India, quick tips on what to keep in mind regarding India - figuring out which things work and which do not.