The audience for the media production would be 15-24 year olds, as research shows this age group makes up the highest percentage of cinema goers in the UK. A 15 age rating is chosen because most successful UK thriller films are rated 15, and the disturbing story elements of this suspense thriller could affect younger viewers. The 15-24 demographic enjoys suspense thrillers and will appreciate the themes of not trusting appearances and the deceptive nature of people during teenage years.