There are four categories of new services that marketers may consider when creating new approaches to service: 1) Major service innovations which introduce new core products not previously defined or marketed, 2) Major process innovations which use new processes to deliver existing core services in new ways, 3) Product line extensions which add new service products to current product lines, and 4) Process line extensions which offer more convenience and different experiences for customers through new ways of delivering existing products.

1. First: They may be acquired externally through acquisition or through licensing or franchising. Secondly: They may be obtained internally through the process of new service product development.
New service Categories:
As pointed out earlier, the success of a service organisation lies not only in providing the existing
services effectively but also in creating new approaches
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to service. But Because the outcomes of a service must be combined to the benefits expected by the customers. Both aspects must be address now service development. However, in creating new
appioaeh to SCI vice, the marketers may consider the lullmviui'. categories of new services:
1) Major Sendees Innovations:
It refers to innovate new core products that have not been previously defined and marketed. For
example, FcdEX’s introduction ot overnight service or introduction of online medical treatment services by some doctors.
2) Major Process Innovations:
It consists of using new processes to deliver existing core service product in new ways. For example, introduction of online banking facilities.
3) Product line Extensions:
If refers to the addition of new service product to the current product lines. For example, mobile telephone companies have introduced numerous value added services such as call waiting and
call forwarding.
4) Process line Extensions:
It represents distinctive new ways of delivering existing products so as to either olfer more convenience and different experience for existing customers. For example, adding a lower- contact distribution
channel to an existing high-contact channel creating self-set vice options to complement delivery by services employees is the example ol process line extension.