The document summarizes a startup company called CityTrend that aims to simplify how people discover local events and activities. It develops a mobile app and analytics tools to aggregate real-time information from social media about what is happening around users. The tools also help local businesses monitor social media, analyze competition, and forecast trends. The company plans to launch a prototype in Grand Rapids and expand to larger cities. It is seeking $20,000 in seed funding and mentorship from accelerator programs.

1. Real-Time Local Discovery

2. What We Do
We’re simplifying the way individuals
discover what’s going on around them
Helping businesses learn about customers
with social media

3. Consumer Pains
No single source of information related to
what’s going on, too many “feeds” to
check
Limited forecasts of where people will be

4. Local Business Pain
Difficult and time consuming to monitor
social media
No competition analysis

5. Market
180
million in major cities
95.8
Million U.S.
Smartphone
users
= 10 Million Americans
# of small businesses in cities
255,502 944,129
15,528 New York
Grand Rapids Chicago

6. Solution
Web and Mobile App that shows users a
birds-eye view of what’s going on in their
city as its happening
Analytics tools that work for the business
and not the other way around

7. The App
Displaying popular venues based on
Facebook, Twitter and Foursquare activity

8. Analytics Suite
Provide businesses visual trend history and
customer demographic breakdowns
Use Machine Learning techniques to provide
competition data analysis and trend
forecasting

9. Example Tool

10. Competition

11. Meet the Team
Matt Tyndall Greg Zavitz
Developer, Designer Developer
GFS Motorola, IBM

12. Business Model
Revenue from paid sponsored events and
Business analytics suite subscription services
Sponsored
Events

13. What’s Next
• Establish Prototype in Grand Rapids, MI
• Expand platform to larger cities

14. What We Want
We’re looking for mentorship from
Incubator/Accelerator programs
$20,000 seed investment - Equity

15. Get in Touch
www.citytrend.me
matt@citytrend.me
@CityTrendGR