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Final centrics ppt
- 1. Digital Audit Loren Clifford Ashley Hinds Ambre McAlexander Ashley Smith Jessica Mingledorff
- 2. Objectives • Research how CentricsIT can obtain first page ownership through major search engines • Analyze CentricsIT top competitors to determine strengths and weaknesses, ultimately contributing to better execution of social media strategies/tactics • Explore the idea of videos and info-graphs as possible new outlets • Increase awareness of CentricsIT’s social media presence through monitoring and measuring specific channels
- 3. Strategies •Performing a digital brand audit •Examine top competitors’ social media usage •Analyze keyword data, social media, share/social search engine/bookmarking, and 3rd party communities and blogs •Observe current integral/tactical marketing campaign •Obtain overall results of CentricsIT’s social media outlets
- 4. Company Overview • Founded in January 2007 • Located: Norcross, GA • What: Hardware company that provides IT equipment, IT staffing solutions, and IT support services • Target Market: B2B consumers, primarily large and middle sized businesses • Reaches companies in North and South America, Europe, Asia, Africa and Australia
- 6. Twitter Top Searches • Centrics IT • Canvas Systems • Atlantix Global Systems • Corus360
- 7. Blog Search • Centrics IT resulted in 490 blogs • Canvas Systems resulted in 2,310 blogs • Atlantix Global Systems resulted in 235 blogs • Corus360 resulted in 939 blogs
- 8. Brand Name Mentions • CentricsIT (2 results) • Canvas Systems (3 results) • Atlantix Global Systems (2 results) • Corus360 (results)
- 9. Youtube Mentions • CentricsIT- 1 video posted, 1 subscriber and 484 video views. • Canvas Systems- 4 videos posted, 6 subscribers and 880 video views. • Atlantix Global Systems- 2 videos posted, 0 subscribers, but 141 video views. • Corus360- 15 videos posted, 3 subscribers with 2,900 video views.
- 10. Forums • Large number for industry • CentricsIT brand name was not found on any of the forums comments
- 11. Open Site Explorer Results • www.centricsit.com (31/100) • www.canvassystems.com (38/100) • www.atlantixglobal.com (38/100) • www.corus360.com (44/100)
- 12. Channel Data Analysis
- 13. Channels Keyword Data Social Media and Trends 3rd Party Community / Blogs Social/Share Search Engines
- 14. The highest ranked keywords, relating to CentricsIT and competitors according to iSpionage Search Volume: Keyword: 110,000 Cisco Switches 27,100 Used Services 22,200 Used IT Hardware 1,300 Used Network Hardware 1,300 Cisco Switches
- 15. PPC Budgets Among Competitors and CentricsIT
- 16. Search engine traffic among competitors and CentricsIT
- 18. Facebook: • Likes: 72 • Were here: 5 • Target: 25 – 34 years old
- 19. Twitter: Followers: 208 Posts: 21 / month #sun #IBM #cisco LinkedIn Followers: 249
- 20. Social Media Trends: Connecting Social Media Accounts News and Information on the Industry Event postings for specials Employee Spotlights Extensive About sections History of Company
- 21. 3rd Party Communities • Blogs • Social Networks • Social/Share Search Engines
- 22. Hub and Spoke
- 23. Recommendations • Use SEO websites for info on CentricsIT and Competitors • Utilizing other blogs for information on Social Media Optimization and Search Engine Optimization • More social media interaction/engagement • Making social media pages personable • Making information on the company and industry readily available
- 24. Recommendations • Utilizing 3rd party blogs • Using Social/search engines/geosearch • Following competitor trends • Utilize industry information and engaging with the industry • Using media for sales leads and follow up for customers • Using all media accounts together for content creation