4. Introduction….
They are the best
I always eat there
I only travel with that bus service
I buy my garments from there
I will prefer to go that University
6. What is Marketing
Process of creating consumer value in
the form of goods and services that can
approved consumer life
Identifying and satisfying customer
needs.
7. How customers are created?
Identify customer’s need
Design the product or service to satisfy the
need
Communicate the product information to
customer
Make the product available
9. Marketing (Philip Kotler)
Marketing is a social and managerial
process whereby individuals and groups
obtain what they need and want through
creating and exchanging products and values
with others.
10. Marketing (Stanton)
Marketing is a total system of business
activities designed to plane price promote
and distribute want satisfying products to
target markets to achieve organizational
objectives.
11. Marketing (AMA)
(American Marketing Association)
Marketing is a performance of business
activities that direct the flow of goods and
services to the customers and the users.
12. Goals of Marketing
Attract new customer by offering by
promising superior value
keep and grow current customers by
delivering satisfaction.
