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3rd day big data
- 1. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1 Intro to Big Data and Real-Time Analytics Turning data into answers April 11, 2013
- 2. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2 $3Hey
- 3. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
- 4. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4 $3Hey ! ++ + + =
- 5. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
- 6. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The Big Data Opportunity
- 7. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7 Putting Big Data in Perspective: January 1983 Compaq’s first portable computer shipped! TWO real floppy drives and 128KB memory ……. Michael Jackson had the chart topper “Billie Jean” on LP
- 8. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8 Cost of a Gigabyte in 1983: $1,000,000 Source: http://www.mkomo.com/cost-per-gigabyte
- 9. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9 YouTube Viber Qzone Amazon Web Services GoGrid Rackspac e LimeLight Jive Software salesforce.com Xactly Paint.NET Business Education Entertainment Games Lifestyle Music Navigation News Photo & Video Productivity Reference Social Networking Sport Travel Utilities Workbrain SuccessFactors Taleo Workday Finance box.net Facebook LinkedIn TripIt Pinterest Zynga Zynga Baidu Twitter Twitter Yammer Atlassian Atlassian MobilieIronSmugMug SmugMug Atlassian Amazon Amazon iHandy PingMe PingMe Associatedcontent Flickr Snapfish Answers.com Tumblr. Urban Scribd.Pandora MobileFrame.com Mixi CYworld Renren Xing Yandex Yandex Heroku RightScale New Relic AppFog Bromium Splunk CloudSigma cloudability kaggle nebula Parse ScaleXtreme SolidFire Zillabyte dotCloud BeyondCore Mozy Fring Toggl MailChimp Hootsuite Foursquare buzzd Dragon Diction SuperCam UPS Mobile Fed Ex Mobile Scanner Pro DocuSign HP ePrint iSchedule Khan Academy BrainPOP myHomework Cookie Doodle Ah! Fasion Girl PaperHost SLI Systems NetSuite OpSource Joyent Hosting.com Tata Communications Datapipe PPM Alterian Hyland NetDocuments NetReach OpenText Xerox Google Microsoft IntraLinks Qvidian Sage SugarCRM Volusion Zoho Adobe Avid Corel Microsoft Serif Yahoo CyberShift Saba Softscape Sonar6 Ariba Yahoo! Quadrem Elemica Kinaxis CCC DCC SCM ADP VirtualEdge Cornerstone onDemand CyberShift Kenexa Saba Softscape Sonar6 Workscape Exact Online FinancialForce.com Intacct NetSuite Plex Systems Quickbooks eBay MRM Claim Processing Payroll Sales tracking & Marketing Commissions Database ERP CRM SCM HCM HCM PLM HP EMC Cost Management Order Entry Product Configurator Bills of Material Engineering Inventory Manufacturing Projects Quality Control SAP Cash Management Accounts Receivable Fixed AssetsCosting Billing Time and Expense Activity Managemen t Training Time & Attendance Rostering Service Data Warehousing The internet Client/server Every 60 seconds 23,148 +apps downloaded 98,000 tweets 400,710 ads requests 2000 lyrics played on Tunewiki 208,333 minutes Angry Birds played IBM Unisys Burroug hs Hitachi NEC Bull Fijitsu Mainframe The explosion of data is not news to anyone … Mobile, social, Big data & the cloud
- 10. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10 Today, data analysis is slow, painful and costly ? ?
- 11. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Business Objectives
- 12. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12 Lower cost and demonstrate value to the business Key Market Drivers Massive growth in volume and variety of data High Expectations for up-to-date and current data Data access for Business Analysts How do I know the data is current? How can I make sense of all this data? How do I align this data for business insights?
- 13. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13 Use of Analytics in your Customer’s Business Degrees of Intelligence Forecast CompetitiveAdvantage Predict Real Time Decisions Identify Exact Problem Automatic Alerts & Actions Statistical Analysis and Forecasting Predictive Modeling Proactive Optimized Decisions
- 14. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14 Consequences for not Changing Continued growth of data forces architectures away from their original design strengths Higher costs for lower performance Competitive advantage erodes at top speed in a fast moving market
- 15. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. What is Vertica
- 16. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16 Legacy architectures were built for a different world • Proprietary • Expensive • Centralized, monolithic • Process laden • Batch • Summary • Slow Yesterday’s data warehouse and analytic infrastructure
- 17. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17 50x-1000x faster performance at 30% the cost, proven by more than 2500 customers & OEMs Vertica, purpose built for answers in near real time 1000x Volume Variety Velocity Value Vertica is a real time analytics database platform purpose built for Big Data.
- 18. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18 Advanced analytics Time-series, geospatial, click-streamand an SDK for more Designed for answers from the very first line of code, Vertica technology makes the difference Achieve best data query performance with unique Vertica column store Columnar storage and execution Add resources on the fly with linear scaling on the grid, commodity hardwareClustering Store more data, provide more views, 90% less storage requiredCompression Query and load 24x7 with zero administration Continuous performance Database design Automated performance tuning
- 19. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19 Vertica architecture – every element purpose built for volume, variety, velocity and value Next-generation administration and design tools True column store - RDBMS Native and performance optimized high availability Real time massively parallel processing Columnar Compression Concurrent Load & Query Elastic Cluster SQL Analytics User- Defined Analytics Optimized Connectors Standard Interface
- 20. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Success Stories
- 21. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21 2500+ Customers and Growing Communications Consumer Marketing Online Web & Gaming Healthcare RetailFinancial Services
- 22. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22 Big Data Analytics Hundreds of customers have invested in Vertica FINANCIAL SERVICES COMMUNICATIONS CONSUMER MARKETINGHEALTHCARE RETAILONLINE WEB AND GAMING “Vertica opened doors to analyses that otherwise were either too time- intensive or impossible. That knowledge is invaluable in an aggressively competitive market like ours.” - Brian Harvell, Executive Director for Network Operations, Comcast “Started small with one research effort, result set came back so fast that we thought the queries had failed. Today we’ve moved the entire analytics stack to Vertica! Thrilled to be a Vertica customer!” - Doug Porter, SVP & CIO, BlueCross BlueShield Association
- 23. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23 • Promotional Testing • Claims Analyses • Patient Records Analyses • Clinical data Analyses • Fraud Monitoring • Financial Tracking • Tick data back-testing • Behavior Analytics • Click Stream Analyses • Network Analyses • Customer Analytics • Compliance Testing • Loyalty Analysis • Campaign Management More than 2500 customers & OEMs in multiple industries are finding answers
- 24. © Copyright 2012Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. What ANSWERS do you need?